William Everett Email & Phone Number

United States

United States

New York, Ny, Us

Oversee $3m in agency revenue monthly. Collaborated with clients to understand their business objectives and develop customized digital marketing solutions.Managed a team of 3 digital marketing media buyers to achieve campaign goals and deliverables on time and within budget.Managed a Digital Campaign Coordinator. Performed quarterly reviews and wellness check-ins.Led the development and execution of over 500 digital marketing campaigns quarterly for small business clients.Implemented digital advertising strategies across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, driving a 110% increase in website traffic.Analyzed campaign performance data using Google Analytics and other tools to optimize strategies and improve ROI. Delivered 4-5 client summary report presentations per month.Collaborated with clients to understand their business objectives and develop customized digital marketing solutions.Communicated regularly with clients to provide campaign performance updates and make improvement recommendations.Stayed current with industry trends and best practices to ensure the agency's digital marketing strategies were innovative and effective.

Founded and scaled a specialized digital agency focused on enhancing client performance through advanced data tracking in Google Tag Manager, Google Analytics, and paid advertising strategies.Audited and enhanced Google Analytics setups, ensuring accurate data collection, reporting, and actionable insights for diverse client industries. Managed multi-platform advertising campaigns, increasing customer ROI across Google Ads by 100%, and Facebook by 300%. Successfully deployed over 50 tracking frameworks for e-commerce and service-based businesses.

Parsippany, Nj, Us

Overhauled Facebook marketing strategy, increasing post engagement by 100% in 4 months. Achieved 100% increase in link clicks in 5 months over 6 engagement campaigns.Collaborate with senior management including marketing lead to grow Facebook, Twitter, and LinkedIn accounts, implementing posting schedules for popular content which increased website traffic by 10x.Provide weekly recommendations on SEO-optimized sponsored content for lead-generation purposes. Create, analyze, and manage 5 campaigns optimized for leads per week.Generate 3-6 analytics reports per week using Google Analytics to track engagement cross-over from Facebook. Decipher relevant traffic from bot traffic. Used Facebook traffic campaigns to slash website bounce rate by 50%.Oversee $1400 monthly paid media budget for Facebook ($2000 budget for LinkedIn).Consult agency partners on cross-platform social media strategy resulting in a 100% increase in ROAS across 10 paid search campaigns.

Charlotte, Nc, Us

Developed and executed email marketing campaigns using Hubspot, resulting in an 11% increase in click-through rates and a 9% increase in conversion rates within the first two months.Conducted A/B testing on subject lines, content, and calls-to-action to optimize campaign performance. Compiled over 15 status reports.Implemented a customer segmentation strategy, resulting in a 35% increase in email open rates.Monitored key performance indicators (KPIs) and provided regular reports, leading to improved decision-making and campaign refinement.Collaborated with cross-functional teams, including product and content, to ensure cohesive brand messaging across all email communications.Developed and executed comprehensive paid search campaigns across platforms such as Google, specifically on YouTube, resulting in a 30% increase in lead generation, and over 1M impressions gained across two InFeed video ad campaigns.Conducted bi-monthly in-depth keyword research and analysis to optimize campaign performance and ensure maximum ROI.Implemented A/B testing for ad creatives in Facebook and audience targeting, leading to a 25% improvement in click-through rates in two months.Monitored and analyzed daily campaign data using analytics tools to refine strategies and enhance overall performance.

Nashville, Tennessee, Us

Lead bi-monthly Asana training sessions for a 20-person marketing team. Automate internal project workflow using Asana for an 8-person creative team.Oversee marketing task calendar. Assign 7-10 tasks daily. Ensure 100% weekly task completion. Implement SCRUM methodologies to increase task delivery by 20%. Produce 10+ blog posts monthly, averaging 800-1000 pageviews per post. Revitalize out-of-date blogs with up-to-date SEO guidelines to increase blog page traffic by 100%.Streamlined the expansion of the existing sales base through monitoring consistent revenue performance. Assisted the sales team in building rapport with existing and potential clients through strategic content, specifically product-specific web pages generating over $400k in revenue pipeline.Partner with cross-functional leaders and subject matter experts to develop four eBooks providing an additional $300k in revenue. Devise copy for 20+ social media ads quarterly for LinkedIn with assistance from demand generation team. Achieve a 12% conversion rate on average resulting in $30k of revenue.Executed 30+ ABM campaigns targeting enterprise clients. Decreased CAC by 9%.

Managed Zapata's participation at 30 external events annually. Oversaw asset and content creation by ensuring timely delivery of 10-15 marketing collateral per event. Interfaced personally with 100+ enterprise clients per event. Processed over $100,000 in net new business.Initiated promotional outreach for events through email marketing and social media campaigns. Created and supervised a $409,000 events budget.Scaled, maintained, and optimized both company websites, zapatacomputing.com, and orquestra.io. Lead SEO and SEM optimization efforts; construct quarterly SEO reports.Facilitated web developer agency relationships and supervised 12 custom module implementations for zapatacomputing.com.Owned monthly newsletter distribution; planned, devised, and executed newsletter content.Maintained a portfolio of 35 enterprise accounts. Acted as a strategic B2B liaison between the Head of Sales and the Chief Marketing Officer by delivering monthly sales reports.Worked cross-functionally with executive leadership to identify opportunities to increase CLV by proposing up-sell solutions within the product which resulted in a CLV increase of 2% YoY.

Fort Lee, New Jersey, Us

Collaborated directly with Head of eCommerce and Partnerships to install primary framework for selling on Amazon.Controlled and updated a $2,000 monthly social media ad budget. Designed 3 tutorials for optimizing Shopify sales with digital Facebook ads. Achieved a 2X quarterly ROAS. Executed strategic plan for 7 giveaway campaigns using ViralSweeps.Completed 5 tutorials to learn eCommerce strategy, social media selling, and sales analytics software Jungle Scout.Assisted with supply chain logistics for the direct-to-consumer jewelry brand. Facilitated the movement of 3,000 units monthly resulting in $300,000 average monthly gross revenue. Identified strategic growth opportunities by shifting a $2,000 monthly ad spend from print to digital.

Westchester, Illinois, Us

Maintained and built relationships with 100+ customers daily, providing exceptional customer service and efficient product deliveries weekly translating to a customer satisfaction rating score of 99%.Organized up to 200+ units of inventory per day. Reviewed weekly P&L with sales lead and district manager to identify highest & lowest penetration rates on all products. Complied with COVID-19 health requirements, and became customer service certified.

Phoenix, Az, Us

• Produced bi-weekly visual stories about individuals in the Duet Health system.• Wrote, planned and formatted press releases for bi-weekly distribution.• Edited weekly blog posts and blast emails for over 700 donors.• Managed $10k Google Ads budget; increased engagement by 33%.

Tempe, Az, Us

Tempe, Az, Us

Introduced both home and away teams. Served as an entertaining voice for fans.

Tempe, Az, Us

A part-time opinion columnist for ASU student-run news organization The State Press. I wrote one story a week with one source every story. 10-12 hours/week.

Phoenix, Az, Us

Master Of Science - Ms, Entrepreneurship/Entrepreneurial Studies

Bachelor'S Degree, Communication, Journalism, And Related Programs