Professional photographer & Videographer since 1998, marketing and communication executive working for image, camera and lens industry during 25 years, acting majoritarily into product marketing, B2B & consumer sales, communication, global events, product Planning, P&L, forecast, business strategy, engagement, social media and professional support, always focusing market share increase, brand engagement, customer experience and continuous growth. Working for NIKON Brazil start-up, I was in charge of management of the NPS & Special Projects’ area, covering activities related with professional market engagement such as:-NPS (NIKON PROFESSIONAL SERVICES) activities management;-Local NPS implementation and adjustments from Global project to local needs;-global events management, including B2b and end user’s events;-Photographers direct support (including newspapers, magazines, photo agencies and freelancers), in house support or during events such as Formula 1 Brazil, FIFA Confederations Cup, FIFA World Cup, London 2012, Sochi 2014, Rio 2016 Olympics, Toronto 2015 Pan-American Games, Copa do Brasil soccer matches and several trade shows as well;-Internal cross area support, such as MARCON, CRM, Trade and product marketing;-B2B sales’ prospection and support;-International support during London Olympic games in 2012, Sochi (RU) winter games in 2014 and trade shows in the USA, including CES, WPPI and Photoplus;-Negotiation and management with local organizing committee to support press photo area during FIFA Confederations Cup in 2013 and FIFA WORLD CUP in July 2014, managing over 50 NIKON employees from several countries and over USD 3M pro equipment during both competitions;-Negotiations to support also Rio2016 photographer’s area, managing 110 Nikon employees and over USD4M photo equipment during Olympic and Paralympic games; -Start of local educational initiative, NIKON SCHOOL, developing strategy, presentations and also being one of the speakers, impacting over 3000 people during 3 yrs;-Support to start in Nov 2014 the cultural and educational action NIKON GALLERY in São Paulo, selecting exhibitors and creating cultural and educational engagement.Skills: Marketing, MARCOM, sales, CRM, Pricing, team lead, photography, studio, image market, video production, Startup, Management, Marketing, branding, communication, AD & PR agency management, Digital Media management; Special Projects support, Engagement campaigns, Leadership, global projects experience.