William A. Broich Email and Phone Number
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A top-performing and exceptional technical sales manager with a demonstrated track record of achievement in food regulations, product marketing, key accounts, territory management, labeling procedures/requirements, product substitution, channel development, and customer service. Proven aptitude in working collaboratively with cross-functional teams, communicating with key stakeholders, and directing all aspects of job functionalities using knowledge and experience. A focused and resourceful producer who enhances operations for continued improvement and to meet short- and long-term growth objectives.
Vivolac Cultures Corporation
View- Website:
- vivolac.com
- Employees:
- 69
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Technical Sales And Service, WestVivolac Cultures Corporation 2020 - Present
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Sales And Marketing DirectorWyeast Laboratories Inc 2019 - 2020• Manage and direct the Customer Relations program, including both inside and outside sales team, for both retail and commercial accounts.• Develop, coordinate and implement effective sales program, maintain and grow current market share on both national and international markets.• Plan and coordinate supplier events and trade shows. -
Business Development Manager - Global Bionutrients WestSensient Technologies Corporation 2015 - 2019Milwaukee, Wi, Us▪ Managed BioNutrient Accounts for the Western United States.▪ Customer Markets included Culture Companies, Wine Industry, Brewing Industry, BioPesticides, Pharma, Animal Nutrition and Agriculture. ▪ Products offered were Brewer’s Yeast Extract, Baker’s Yeast Extract, Distiller’s Yeast Extract, Cell Wall, Mannon’s and Beta Glucans ▪ Created Pipeline Opportunities with a value of over two million dollars. ▪ Revenue growth over 30% each of last three years. -
Sr. Sales Representative, FoodBasf Health & Nutrition 2013 - 2015Ludwigshafen, De▪ Managed Strategic Accounts for the Nutrition Group. Held account responsibility for General Mills, ConAgra, Nestle, Kellogg’s. Post Foods, Danisco, Kemin and Wright Enrichment. ▪ Portfolio included Omega-3 Oil, Letter Vitamins, Beta Carotene, Mixed Tocopherols, Tonalin Conjugated Linoleic Acid, Lutein and processing aids. ▪ Worked together with Applications, Marketing and Tech Service to create concept demonstrations for customer’s Marketing and Research groups. ▪ Effectively managed customer expectations in a highly competitive, negative price pressure environment ▪ Re-established connections at neglected customers and actively prospected for new business ▪ Represented BASF at Supply Side West, Natural Food Products Expo and the Institute of Food Technologists annual show. -
Senior Account ManagerCargill 1997 - 2013Wayzata, Minnesota, Us• Managed Western Region (Oregon, Washington, Idaho, Utah, Nevada, Colorado, California) for The Texturant Group.• Managed territory with $11.3 M in yearly sales. Handled Product Lines of Cultures, Enzymes, Starch, Hydrocolloids, Lecithin and Functional Systems.• Worked closely with all three Tech Service Groups (Cultured Products, Hard Cheese, and Texturants) to run product trials at customer's facility.• Assisted in running Cultured Products Seminars and Cheese Making Seminars at customers to help them train their employees.• Provided accurate forecasts for all product lines via Demantra software• Contact management was accomplished by SalesForceDotCom cloud software -
Territory ManagerChr. Hansen A/S 1992 - 1997Hørsholm, Dk, Dk• Managed 5 state sales territory for cultured products and cheese ingredients.• Helped develop cheese making seminar to present to key customers• 1996 Sales Achiever of the year.• Ran trials of our products at customer's location -
Us Technical ManagerNikken Foods 1988 - 1992• Managed technical information for Nikken in US, Europe and Canada.• Supplied nutritional information, labeling guidelines, applications and flavor matching skills for customers.• Liaison between customer's requests for new products and Nikken Foods' R&D group in Japan.• Created seminar program to demonstrate and promote product line.• Worked with broker network to educate brokers for more effective sales calls.• Handled demonstrations and promotions at annual Institute of Food Technologists Show in US and Food Ingredients Europe Show in Europe.• Made presentations at IFT meetings, American Association of Cereal Chemists meeting, and Canadian IFT show.
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R&D ManagerWesman Foods 1985 - 1988• In charge of Research, Quality Assurance and overall operation of laboratory.• Authorized equipment and supply purchases, coordinated processing of samples, analyzed data and wrote reports with recommended action.• Directed activities of research projects to develop new products and more effective assay procedures.• Responsible for MICROGARD product production and maintaining adequate inventory. • Supervised start-up of new production facilities in Oregon, California and Wisconsin.• Designed and supervised construction of new 1900 SQ laboratory.• Presented “Shelf Life Extension of Cultured Dairy Foods” at American Cultured Dairy Products Institute meeting in San Antonio, Texas in March 1986
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Research AssistantOregon State University, Department Of Microbiology 1981 - 1985Corvallis, Or, Us• Worked with Dr. Bill Sandine on a culture program developed at OSU to supply cheese plants with phage resistant starter cultures.• Screened whey samples for phage, then developed phage insensitive culture strains to add back to the program.• Helped develop new culture media formulas.• Expanded from this to development of a product called MICROGARD, an all-natural shelf life extender used by the diary and food industry. Resulted in patent issued to Oregon State University. Work funded by Wesman Foods, Inc. -
Research AssistantOregon State University, Department Of Microbiology 1980 - 1981Corvallis, Or, Us• Worked with Dr. Richard Morita on a team studying the effect of crude oil on Arctic marine sediments.• Spent three months at a shore-based lab near Homer, Alaska and two months (January and May) on-board a NOAA research vessel in the Bering Sea. Collected and analyzed samples, compiled data and prepared reports.• Co-authored five publications in peer reviewed technical journals.
William A. Broich Skills
William A. Broich Education Details
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Oregon State UniversityMicrobiology
Frequently Asked Questions about William A. Broich
What company does William A. Broich work for?
William A. Broich works for Vivolac Cultures Corporation
What is William A. Broich's role at the current company?
William A. Broich's current role is Vivolac Corporation Dairy Culture Specialist.
What is William A. Broich's email address?
William A. Broich's email address is bi****@****ill.com
What schools did William A. Broich attend?
William A. Broich attended Oregon State University.
What are some of William A. Broich's interests?
William A. Broich has interest in Fly Tying, Fly Fishing.
What skills is William A. Broich known for?
William A. Broich has skills like Food Science, Food Industry, Food, Sales Operations, Laboratory, Account Management, Sales Management, New Business Development, Cross Functional Team Leadership, Microbiology, Commercialization, Biotechnology.
Who are William A. Broich's colleagues?
William A. Broich's colleagues are Eric Benson, Hillary Smith, Dave Buteyn, Elizabeth Brattain, Alex Wildey, Beverly Dobbs, Taylor Prange.
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