William Brown Email & Phone Number

As Head of Product for Xficient, Inc., a vertical AI company that transforms complex, error-prone workflows through our comprehensive Operating System for Healthcare Third Party Administrators,. Xficient enables TPAs to accelerate growth and efficiently streamline operations through the correct application of Generative AI. From human-verified plan document generation to fully automated claims setup, Xficient helps TPAs scale onboarding and implementation to support vastly more member lives.I lead the product vision and strategy for our suite of digital products. I collaborate with cross-functional teams, including engineering, design, and marketing, to create products that drive customer satisfaction and business growth. My role encompasses the full product lifecycle, from ideation to scaling, ensuring that our solutions deliver value to users and align with overall company objectives.

New York, Ny, Us

• Developing the business case to assess the potential launch of a new healthcare company vertical from concept to execution, including strategic planning, market analysis, and operational implementation.• Consulting with external healthcare leaders to translate how existing artificial intelligence (AI) products can serve as solutions to optimize the client’s organizations performance while also exploring new pipeline opportunities.• Utilizing market assessment findings to inform product development strategies, including feature prioritization, pricing optimization, and go-to-market planning.

Pittsburgh, Pennsylvania, Us

• Led identification of innovative product / market opportunities based on internal crowd sourcing, B2B networking, and market research, resulting in addition of new products to innovation pipeline.• Developed business case and execution strategy for new innovation concepts; partnered with key stakeholders to gain buy-in for concept and plan for execution.• Oversaw development and management of innovation from idea generation through market launch.• Set standards for Innovation department to create and cultivate relationships with internal PNC sales teams and clients. • Established pipeline process for adding new idea proposals to backlog and structure to move those ideas through innovation stage gates. • Managed RFP and installation for the Innovation department pipeline software (Jira), enabling team and management to track projects at each stage gate of project lifecycle.• Leveraged market insights to revise Innovation strategy targets from jumbo to mid-size, which better aligned products with client needs while increasing revenue opportunities. • Developed and launched new machine learning based product named Claim Predictor, which was selected as finalist for 2023 BAI Global Innovations Awards.

Pittsburgh, Pa, Us

• Supported development of newly created Digital Strategy department responsible for delivering consistent, engaging, end-to-end customer experience of HMHS products. • Created three- to five-year digital strategy roadmap focused on creating customer value and maximizing internal revenue opportunities. • Facilitated design thinking sessions focused on complex problems to find desirable solutions for client and contribute to HM Health Solutions pipeline.• Assisted in reorganization of test data management team to maximize internal resources and convert at-risk clients.

Pittsburgh, Pennsylvania, Us

• Created Digital Distribution department to manage development of Private Exchanges in PA, WV, and DE as well as national exchange business with consulting firms. • Managed all aspects of exchange platform, including market assessment, vendor RFP, contracting, business requirements, implementation, and roadmap development. • Partnered with sales to serve as expert for exchange platforms, helping team to land accounts, including national clients such as United Steel Workers Retiree group. • Grew department to have responsibility for products and platform management of 15 regional exchanges and six national consulting exchanges.• Assisted sales with growth of several new clients and retention of more than 35 mid-market clients, leveraging private exchange platform.• Represented brand as expert on exchange strategy, vision, and implementation at more than 25 conferences, tradeshows, media outlets, and national clients.

Pittsburgh, Pennsylvania, Us

• Identified new enhanced product offerings and developed / distributed solutions specific to healthcare spending accounts product line. • Served as subject matter expert to successfully oversee product management, including regulatory compliance, legal considerations, operations, communications, and marketing. • Identified innovative product options based on consumer research, crowd sourcing, B2B networking, and internal data, resulting in 20+ new product pipeline opportunities. • Partnered with best-in-class consultants such as Accenture, Deloitte, and McKinsey to ensure new product developments were aligned to support Allegheny Health Network and Highmark’s strategic roadmap.

Master Of Business Administration (M.B.A.), Accounting And Business/Management

Bachelor Of Arts - Ba, Business Administration And Management, General

Education record