William Akoto, Mba Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Ca

Calgary, Alberta, Ca

New York, Ny, Us

Enabled innovative opportunities and furthered decision-making for New York based consulting firm. Clients: KPMG, Investment Banks, Fund Managers, Investment Firms. Advised clients about convenience and retail fuel industry in Western Canada.Presented case studies; proposed recommendations and insights. Discussed market share, marketing, operations, M&As, product segments and investment-related data in the industry.

Edmonton, Alberta, Ca

Calgary, Alberta, Ca

Working in the exciting financial management industry in the arena of marketing and communications has honed my branding expertise and creativity. This role has positioned me in charge of marketing, company branding, and strategic communications initiatives which include market research, SWOT/competitive analysis, sponsorship, promotions, media, and community relations. I also manage traditional and online media buying, advertising, web/social media content development, annual budget creation and allocation. My responsibility is to ensure that corporate objectives are being met through a comprehensive integrated marketing communications plan.Since 2012, my achievements have been noted for effectively spearheading marketing communications strategies and tactics from concept to execution, which led to the company receiving the Consumer Choice Award in 2013, 2014, and 2015. Implementing strong SEO strategies has increased web traffic and social media followers. I have been commended by the executive director for generating the highest financial return in history due to conceptualizing and implementing a new company branding strategy. Coordinating successful events and leading financial literacy campaigns across Alberta with the assistance of motivational speakers such as: Kelley Kehn, Bruce Sellery, Hayley Wickenheiser, Jane Rooney, and Lucie Tedesco have promoted awareness on financial education and management.Competencies: Branding ~ Integrated Marketing Communications ~ Traditional & Online Marketing Strategic Communications ~ Media Relations/PR ~ Advertising ~ Social Media Content Development Senior Management ~ Community Relations ~ Contest ~ Sponsorship ~ Annual Budget Creation Smartphone Apps ~ Financial Literacy Campaigns Promotions ~ Event Planning ~ Public Speaking Market Research ~ SWOT/Competitive Analysis

Winnipeg, Manitoba, Ca

Designed first Digital Marketing Program for Robertson College within a team of experts––first school to offer this new program in 4 campuses taught in schools across Canada and online.Secured program approval via Minister of Education in Ontario, Manitoba, and Alberta. Wrote course curriculum for SEO/SEM, Content Marketing, Mobile Marketing, and Digital Analytics as well as selected relevant materials/resources.

Laval, Québec, Ca

At Mac’s Convenience I was instrumental in developing and implementing successful marketing strategies, managing sales and operations for the stores and gas bars in Southern Alberta.I deployed sales strategies which exceeded targets with an increase of five percent each year. I was responsible for conceptualizing, planning, and spearheading community events. Upon critically analyzing profit and loss statements, I implemented measures pertaining to inventory control, operations and logistics which resulted in 35% increased efficiency. This role also enabled me to travel extensively to execute various events and implement innovative product launch and sampling tactics. Exceeding sales goals led to earning the Mac’s Customer Service Manager Award in 2010 and 2011 for Western Canada. This was possible due to interfacing with independent store operators and corporate managers to lead sales initiatives, which achieved 15% sales growth.Competencies: Strategic Marketing ~ Sales Management ~ Event Planning ~ Profit/Loss Statement Analysis ~ Improvement Measures ~ Inventory Control ~ Operations ~ Logistics ~ Product Launch Sales Strategy ~ Community Relations

Toronto, Ontario, Ca

Direct Sales Force Inc., a division of Pareto, reflects a nationwide leader in providing results driven outsourced sales and marketing services. As Program Manager for the Direct Sales Force, I strategically identified, recruited, and trained field sales agents to apply successful sales tactics to promote financial products. My most valuable achievement was developing innovative sales and marketing programs that built brand loyalty and increased revenue.Competencies: Sales/Marketing Techniques ~ Recruitment ~ Financial Product Promotion ~ Sales & Marketing Program Development ~ Branding ~ Revenue Generation

As Member Service Officer for Community Savings Credit Union, I provided exceptional customer service and information regarding credit cards, GICs, online banking, and insurance. This expertise allowed me to acquire a solid foundation of knowledge within the financial management industry and meet customer needs. I also honed expertise in a wide range of financial products and services in today’s market.In this role, I was commended on applying effective sales initiatives which generated over 80 million dollars of new investments in one year.Competencies: Customer Service ~ Financial Product Promotion ~ Financial Management ~ Sales Strategies ~ Revenue Expansion

Executive Master Of Business Administration (Emba)

Masters Certificate, Marketing Communications Leadership

Bachelor Of Communications Studies - (Bcs), Communications Studies

Communications, Major Advertising

High School Diploma, Social Sciences, Arts, Math, Computer Science