William Akoto, Mba

William Akoto, Mba Email and Phone Number

Director of Marketing and Communications - Canada @ Boardwalk Burgers Canada
Calgary, AB, CA
William Akoto, Mba's Location
Calgary, Alberta, Canada, Canada
William Akoto, Mba's Contact Details

William Akoto, Mba work email

William Akoto, Mba personal email

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About William Akoto, Mba

Highly motivated, innovative, and dynamic leader are some qualities that my colleagues describe me with. With over 13 years’ experience, my focus is to increase company visibility, develop and execute top-notch measureable marketing solutions, implement brand leadership tactics, and manage media relations effectively. Coupled with strong aptitude in online marketing, I have executed numerous online campaigns that transform target market into buyers. As a highly charged strategic thinker, I have also led the creation of a mobile application, promotional videos, and applied social media initiatives that increased engagement and following immediately. I have also spearheaded the production of radio and television commercials, collaborating with advertising agencies while managing 30+ press releases in one year. Since 2013, I have managed many public relations events such as working with Hayley Wickenheiser and Jane Rooney, Federal Financial Literacy Leader, appointment by Minister of State. I am a passionate, results-oriented professional who applies integrated marketing communication strategies to achieve short and long term business objectives aligned with the campaign budget. Therefore, I am able to make a tangible contribution in any position using my exceptional marketing expertise and communication skills.My unique value proposition:Expertise in communications and advertising – academically and professionallyProven talent for enhancing corporate marketability with revenue generating campaigns on traditional and digital platformsArticulate communicator with the ability to deliver engaging presentations while transforming a concrete vision into profit-producing resultsSpecialties: Leadership ~ Strategic Marketing ~ Social Media/Online Marketing ~ Brand Development ~ Public Relations ~ Business Development ~ Sales ~ Event Planning ~ Web Design ~ Market Research Vendor/Client Relationship Building ~ Budget Development ~ Finance/Administration

William Akoto, Mba's Current Company Details
Boardwalk Burgers Canada

Boardwalk Burgers Canada

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Director of Marketing and Communications - Canada
Calgary, AB, CA
Employees:
19
William Akoto, Mba Work Experience Details
  • Boardwalk Burgers Canada
    Director Of Marketing And Communications - Canada
    Boardwalk Burgers Canada
    Calgary, Ab, Ca
  • Boardwalk Burgers Canada
    Director Of Marketing And Communications - Canada
    Boardwalk Burgers Canada Jan 2021 - Present
    Calgary, Alberta, Ca
  • Avenue Living
    Director Of Marketing And Communications (Residential And Commercial)
    Avenue Living Jul 2018 - Dec 2019
    Calgary, Alberta, Ca
  • Glg
    Consultant
    Glg Jan 2016 - Sep 2019
    New York, Ny, Us
    Enabled innovative opportunities and furthered decision-making for New York based consulting firm. Clients: KPMG, Investment Banks, Fund Managers, Investment Firms. Advised clients about convenience and retail fuel industry in Western Canada.Presented case studies; proposed recommendations and insights. Discussed market share, marketing, operations, M&As, product segments and investment-related data in the industry.
  • Edmonton Eskimo Football Club
    Director Of Marketing
    Edmonton Eskimo Football Club May 2017 - May 2018
    Edmonton, Alberta, Ca
  • Money Mentors, Alberta
    Marketing And Communications Manager
    Money Mentors, Alberta Sep 2012 - May 2017
    Calgary, Alberta, Ca
    Working in the exciting financial management industry in the arena of marketing and communications has honed my branding expertise and creativity. This role has positioned me in charge of marketing, company branding, and strategic communications initiatives which include market research, SWOT/competitive analysis, sponsorship, promotions, media, and community relations. I also manage traditional and online media buying, advertising, web/social media content development, annual budget creation and allocation. My responsibility is to ensure that corporate objectives are being met through a comprehensive integrated marketing communications plan.Since 2012, my achievements have been noted for effectively spearheading marketing communications strategies and tactics from concept to execution, which led to the company receiving the Consumer Choice Award in 2013, 2014, and 2015. Implementing strong SEO strategies has increased web traffic and social media followers. I have been commended by the executive director for generating the highest financial return in history due to conceptualizing and implementing a new company branding strategy. Coordinating successful events and leading financial literacy campaigns across Alberta with the assistance of motivational speakers such as: Kelley Kehn, Bruce Sellery, Hayley Wickenheiser, Jane Rooney, and Lucie Tedesco have promoted awareness on financial education and management.Competencies: Branding ~ Integrated Marketing Communications ~ Traditional & Online Marketing Strategic Communications ~ Media Relations/PR ~ Advertising ~ Social Media Content Development Senior Management ~ Community Relations ~ Contest ~ Sponsorship ~ Annual Budget Creation Smartphone Apps ~ Financial Literacy Campaigns Promotions ~ Event Planning ~ Public Speaking Market Research ~ SWOT/Competitive Analysis
  • Robertson College
    Education Consultant (Digital Marketing Consultant)
    Robertson College 2016 - 2017
    Winnipeg, Manitoba, Ca
    Designed first Digital Marketing Program for Robertson College within a team of experts––first school to offer this new program in 4 campuses taught in schools across Canada and online.Secured program approval via Minister of Education in Ontario, Manitoba, and Alberta. Wrote course curriculum for SEO/SEM, Content Marketing, Mobile Marketing, and Digital Analytics as well as selected relevant materials/resources.
  • Circle K
    Market Manager (Operations, Marketing, And Sales)
    Circle K Nov 2009 - Sep 2012
    Laval, Québec, Ca
    At Mac’s Convenience I was instrumental in developing and implementing successful marketing strategies, managing sales and operations for the stores and gas bars in Southern Alberta.I deployed sales strategies which exceeded targets with an increase of five percent each year. I was responsible for conceptualizing, planning, and spearheading community events. Upon critically analyzing profit and loss statements, I implemented measures pertaining to inventory control, operations and logistics which resulted in 35% increased efficiency. This role also enabled me to travel extensively to execute various events and implement innovative product launch and sampling tactics. Exceeding sales goals led to earning the Mac’s Customer Service Manager Award in 2010 and 2011 for Western Canada. This was possible due to interfacing with independent store operators and corporate managers to lead sales initiatives, which achieved 15% sales growth.Competencies: Strategic Marketing ~ Sales Management ~ Event Planning ~ Profit/Loss Statement Analysis ~ Improvement Measures ~ Inventory Control ~ Operations ~ Logistics ~ Product Launch Sales Strategy ~ Community Relations
  • Direct Sales Force
    Program Manager, Alberta (Operations, Marketing And Sales)
    Direct Sales Force Jan 2009 - Nov 2009
    Toronto, Ontario, Ca
    Direct Sales Force Inc., a division of Pareto, reflects a nationwide leader in providing results driven outsourced sales and marketing services. As Program Manager for the Direct Sales Force, I strategically identified, recruited, and trained field sales agents to apply successful sales tactics to promote financial products. My most valuable achievement was developing innovative sales and marketing programs that built brand loyalty and increased revenue.Competencies: Sales/Marketing Techniques ~ Recruitment ~ Financial Product Promotion ~ Sales & Marketing Program Development ~ Branding ~ Revenue Generation
  • Community Savings Credit Union
    Member Service Officer (Sales And Customer Service)
    Community Savings Credit Union May 2006 - Jan 2009
    As Member Service Officer for Community Savings Credit Union, I provided exceptional customer service and information regarding credit cards, GICs, online banking, and insurance. This expertise allowed me to acquire a solid foundation of knowledge within the financial management industry and meet customer needs. I also honed expertise in a wide range of financial products and services in today’s market.In this role, I was commended on applying effective sales initiatives which generated over 80 million dollars of new investments in one year.Competencies: Customer Service ~ Financial Product Promotion ~ Financial Management ~ Sales Strategies ~ Revenue Expansion

William Akoto, Mba Skills

Marketing Leadership Advertising Event Management Marketing Strategy Social Media Management Marketing Communications Corporate Communications Public Relations Competitive Analysis Sales Strategic Communications Corporate Branding Negotiation Budgets Internal Communications Financial Risk Management Business Development Research Program Management Operations Management Retail Not For Profit Strategist Integrated Marketing

William Akoto, Mba Education Details

  • University Of Calgary
    University Of Calgary
    Executive Master Of Business Administration (Emba)
  • York University
    York University
    Marketing Communications Leadership
  • University Of Calgary
    University Of Calgary
    Communications Studies
  • Centennial College
    Centennial College
    Major Advertising
  • St. Mary'S Catholic Secondary School, Toronto.
    St. Mary'S Catholic Secondary School, Toronto.
    Computer Science

Frequently Asked Questions about William Akoto, Mba

What company does William Akoto, Mba work for?

William Akoto, Mba works for Boardwalk Burgers Canada

What is William Akoto, Mba's role at the current company?

William Akoto, Mba's current role is Director of Marketing and Communications - Canada.

What is William Akoto, Mba's email address?

William Akoto, Mba's email address is wi****@****ail.com

What is William Akoto, Mba's direct phone number?

William Akoto, Mba's direct phone number is +178044*****

What schools did William Akoto, Mba attend?

William Akoto, Mba attended University Of Calgary, York University, University Of Calgary, Centennial College, St. Mary's Catholic Secondary School, Toronto..

What are some of William Akoto, Mba's interests?

William Akoto, Mba has interest in Poverty Alleviation, Children, Arts And Culture.

What skills is William Akoto, Mba known for?

William Akoto, Mba has skills like Marketing, Leadership, Advertising, Event Management, Marketing Strategy, Social Media, Management, Marketing Communications, Corporate Communications, Public Relations, Competitive Analysis, Sales.

Who are William Akoto, Mba's colleagues?

William Akoto, Mba's colleagues are Arshdeep Kaur, Timothy Temoin, Simerjeet Brar, Manju Gurung, Yuvraj Arora, Jaskaran Singh, Jane Pauline Malatumbaga.

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