William Andrews Email and Phone Number

• Leading the Fragrance, Make-up and Skincare education team, training Luxury product knowledge and selling techniques to the Coty Field Sales team and Retail partners, for a portfolio of 21 brands, including Hugo Boss, Marc Jacobs, Calvin Klein and Gucci Beauty.• Expert in content creation and training event execution (all formats - virtual to large plenary), with extensive operating knowledge of licensed brands and all types of beauty retailer.• Expert public speaker, fragrance educator and key expert contributor for PR activities.• Highly skilled in collaborative relationship building with internal customers, retailers and media, at all levels of the business.• Skilled people manager, leading a highly motivated and accomplished team. Driving collaboration, accountability and passionate owners of product knowledge. Working like an elite sports team.

Role description as previous, with more focus on external Fragrance communication and strategy. Promotion as recognition of expertise.

• Led global fragrance communication for R&D in-house fragrance design team, working in close partnership with PR.• Trained as expert fragrance evaluator, by in-house perfumers.• Externally facing, expert role, regularly interacting with perfumers, Fragrance Houses, Fashion Houses, press, retailers and industry, co-creating industry leading fragrance PR events.• Highly skilled in connecting olfactive fragrance character with brand equity, crafting fragrance stories, and coaching these skills across the organization.• Experienced spokesperson for a wide range of licensed fragrances across the portfolio, including Hugo Boss, Dolce&Gabbana, Gucci, Lacoste, Escada, & 007, which required clear understanding of the contract sensitivities.• Perfume industry ambassador and commentator, Master Perfumery Trainer and media-trained public speaker.

• Led package development of glass bottles, plastic caps and folding boxes for fragrances, driving launch timings and product costs.• Skilled project manager with extensive experience of manufacturing processes, planning and scheduling, cost analysis and supplier relationships.• Depth expertise in moulding technology, materials science, printing & decoration techniques, metal-plating and assembly.

• Led package development for Mass Beauty products (inc. Olay, Pantene, Vidal Sassoon, Wella hair colourants).• Expertise in manufacturing processes, material science and technical design.• Recognized global expert in Printing & Decoration technologies, designing and delivering training courses around the world.

Sponsored Summer student whilst at university.