William Archibald Email & Phone Number

Palatine, Il, Us

Riverwoods, Il, Us

Lead and support various operational business complaince tasks within the Digital department's Compliance Programs with the support of Business and Risk Office partners, including but not limited to:• Risk and Control Assessment (RCSA)• Issue Management• Third Party Risk Management (TPRM)• Regulatory Change Management (RCM)• Compliance Management System (CMS)• Business or Technology Controls and Procedures• Process Management• Audit & Regulatory Exams

Riverwoods, Il, Us

Riverwoods, Il, Us

Streamwood, Il, Us

• Utilize CRM tools HubSpot and Salesforce to compile data, launch automation, execute campaigns, and connect with customer databases for regular maintenance• Strategize, develop, and maintain website materials at all levels (product pages, landing pages, blogs, videos, images, etc.) [Wordpress]• Strategize, develop, and launch marketing email campaigns including promotional and informational sends• Create, and execute paid search ads strategies (Google, Amazon, Industry Platforms, etc.)• Strategize, propose, and execute paid marketing campaigns in digital and physical mediums• Analyze, review, and amend marketing procedures regularly• Create, review, and execute marketing materials ensuring clarity, consistency, and adherence to brand guidelines• Create, conduct, and compile data for customer surveys• Analyze, create strategies, and revise e-commerce stores on a regular basis to promote sales (Website, Amazon)• Social media analysis and strategy execution • Advanced copywriting and editing at every level and type of initiative• Create and maintain marketing department budget strategies• Build and execute comprehensive communications plan, including timely reporting, and analysis• Conduct marketing activities including research, campaign creation, and asset management• Develop and maintain marketing assets including: brand guidelines, video, and product images

Mawson Lakes, South Australia, Au

•Worked closely with a global team in support of various goals as they related to marketing, sales, shipping and engineering to aid in producing a record fiscal year•Performed through research into various market projects to be used by the marketing and sales teams•Implement and monitor SEO changes to boost traffic to previously poorly ranked pages•Attended industry trade shows with co-workers in support of sales by planning, ordering and setting up booth materials while also coordinating flights, meals and hotels•Coordinated the restart of the organizations global DETEXPERT influencers program managing seamless communication, support and campaigns between the brand and influencers•Tracked marketing giveaway and print inventories while also researching, proposing and ordering new inventories of print and marketing giveaway materials for global customers•Assisted in the development, editing and use of training materials for dealers and end users through video, Getting Started Guides, Manuals and Brochures in various languages•Supported global detecting events set up by the dealer network by providing Marketing materials, giveaway items and other forms of support•Coordinated with the Business Development team to make regular updates and resolve issues to the organizations global database of 500+ dealer contacts on Campaign Monitor, Website Where to Buy pages and access to Marketing Materials credentials •Created social media and Newsletter content and campaigns for Facebook, Instagram and Campaign Monitor on various company pages to a combined audience of more than 400,000•Made or assisted in regular web updates to the organizations global webpage that experiences 100,000+ unique monthly visitors•On an intermediate level was able to use Adobe Creative Suite programs such as: InDesign, Illustrator, Photoshop, Premiere and Captivate in order to assist in global marketing project needs•Various additional ad hoc projects

• Drafted and executed engaging written and graphic content for website, email,social media, radio and print for internal and external use• Assisted the marketing team in developing marketing strategies to nurtureconsistent brand representation• Aided in the graphic design and social media efforts using: Canva, AdobeCreative Suite, Piktochart, Microsoft Office Suite, Hootsuite and G Suite• Lead and reported on research for several Foundation initiatives andobjectives to assist in developing updated organizational strategies• Supported additional foundation departments, such as the Events andDevelopment teams in various activities as needed

Detroit, Michigan, Us

• Provided Excel and Financial Modeling academic support during classes and office hours for 67 students across 2 classes

• Strategized and developed content for local marketing campaigns for print, radio and digital media channels increasing client acquisition• Monitored state and federal legal changes to ensure compliance in marketing, branding, and informational materials • Managed client concerns and provided creative solutions to complex problems• Managed confidential customer databases• Assisted clients with adult daily living

Auburn Hills, Michigan, Us

• Supported facility operations in multiple front facing roles during live events of up to 23,000 guests

•Strategized and executed comprehensive search engine optimization (SEO) and marketing campaigns for all product offerings, driving increased visibility and sales growth.•Managed the end-to-end fulfillment process, processing and shipping over 150 orders daily using efficient shipping programs with major carriers, ensuring timely delivery and customer satisfaction.•Spearheaded market research initiatives and product testing to identify and introduce new product lines, contributing to diversified revenue streams and market expansion.•Conducted rigorous A/B testing on company websites to optimize user experience and enhance conversion rates, resulting in improved customer engagement and retention.•Achieved significant sales growth of up to 75% in existing product lines by implementing a targeted SEO and marketing strategy, leveraging data-driven insights and market trends.•Played a pivotal role in the successful launch and management of sister company Parts Ace, generating $500,000 in new sales within the first six months of operation, demonstrating strong leadership and business acumen.•Oversaw the development, maintenance, and testing of company marketplaces, including eBay, Amazon, and proprietary websites, ensuring optimal functionality and user experience.•Managed a diverse portfolio of over 4,000 product listings across multiple online platforms, employing strategic pricing and merchandising tactics to maximize sales and profitability.•Produced engaging product demonstration videos for dissemination across company social media channels, enhancing brand awareness and driving customer engagement.

Bachelor Of Science In Business Administration, Dual Major: Marketing Management And Finance

Education record