William Arthur Email & Phone Number

Miami, Fl, Us

Established and manage a consulting firm serving as part of the executive management team for companies primarily up and down the supply chain for the nutraceutical/natural products industry (including dietary supplements, sports nutrition, functional foods & beverages, CBD, intimacy, pet nutrition, etc.) as a resource for corporate reorganization/rebranding, product formulation/R&D from concept to finished product, PR/educational outreach, general management oversight, strategic planning, brand management and marketing support from traditional to social media.Partial Past/Present Client List: Bluebonnet Nutrition Corporation, Viridian Nutrition, Centaur Entertainment/Soundpost, GC Rieber, Isocell Laboratories S.A., Inergetics (previously Millennium Biotechnologies), Novel Ingredient Services, Nutratech, OnBrand Ingredients, PL Thomas, Tripod Laboratories.

- Led three successful corporate rebranding efforts contributing to company's unrivaled growth during tenure (over 1000% growth)- Managed product life cycles for 250+ products and the conceptual development and launch of approximately 150 new products over tenure averaging 2-3 products per quarter (including unique lines such as Intimate Essentials, Beautiful Ally, Choice Multiples, Rainforest Animalz, Collagen Refreshers, and Targeted Choice). - Established and directed in-house marketing and creative operations from ground up with five staff members plus creative freelance- Managed sales and marketing support for 30 domestic field reps - Provided general management support to manage growth and capacity needs, as well as identify operational efficiencies

New York, United States

(Formerly MRI International)- Established in-house B2B marketing/creative operation to service 14 global markets as well as a client services department to optimally fulfill trade obligations for accounts, resulting in a 35% average annual growth rate in revenue for two years in a contracting economy.- Supervised five client service directors to manage existing accounts and three marketing staff and a corps of creative freelance agencies and suppliers to develop corporate identity, advertising, PR, direct marketing, broadcast fax/email programs, opt-in newsletters, trade show support and sales collateral material.- Exceeded annual lead generation, customer acquisition and brand awareness goals setting the stage in less than two years for the lucrative sale of company to ICON International (div of Omnicom Group), the largest global trade finance company.

Positions Held: Vice President, Global Marketing (Jul 98/Nov 99) Vice President, Marketing/ Creative Services (July 94/Jun 98)- Led marketing, creative services and product development teams to successfully reposition the Solgar and Cambridge brands in the U.S., providing a platform to launch/build the Solgar brand in 42 countries and expand the Cambridge brand to the U.S. professional market. - Integrated brand strategies across disciplines, such as advertising, sales promotion, PR, educational outreach, trade show support and e-business, resulting in top brand position in health food stores and contributing to an unparalleled average annual sales growth of 32% for five consecutive years.- Established and directed in-house marketing and creative operation that grew from three to 24 in five years plus creative freelance and managed sales and marketing support for 41 domestic field sales staff, four domestic regional sales managers, and six international managing directors with a global marketing budget that grew from $1.5 Mil in ’95 to $20 Mil in ‘00.- Developed and maintained consistent corporate image and graphics standards across 475 Solgar products (~1300 SKUs) in six languages and 250 Cambridge products (~650 SKUs). - Managed product lifecycles and the conceptual development and launch of 156 new products in five years (average of 8 per quarter – accounting for 26% of total sales).- Created unique, cost-efficient relationship marketing programs that contributed to the company’s unrivaled annual doubledigit growth rate for five years and unprecedented 42% gross profit margin/17% net profit margin.- Helped direct division-wide e-business initiatives for Whitehall-Robins (consumer health care division of AHP) and developed/implemented Solgar’s global e-business strategies: NutritionFocus, the industry’s first comprehensive nutritional web site; corporate web site; web order entry; in-store consumer information kiosk.

New York, New York, United States

Positions Held: Account Director (Mar 92/Feb 94) Senior Account Executive (Oct 90/Feb 92) Clients: Applied Business Technology, Gannett Outdoor, Guinness Import Company, Hydrocosmetics (adaptogenic skincare), Pergament Home Centers, Pittsburgh Brewing Company, Restaurant Associates, Revlon Professional Products Group (Fermodyl Interactives), Snapple, Solgar Vitamin and Herb Company- Led staff of eighteen to develop and implement integrated marketing strategies specializing in new product introductions for multiple accounts, which resulted in $35MM in annual gross billings.- Developed creative briefs for all creative projects, including brand reviews and product portfolio, market share and competitive analyses.- Supervised creative process for all media vehicles and promotional activity. - Researched potential new market and product opportunities. - Instituted production, traffic, accounting, account management and creative workflow systems as member of Agency Restructure Committee.- Initiated business development strategies and developed new business pitch materials to perpetuate growth. - Established HR programs, including performance evaluation and training systems.

Los Angeles, California, United States

Positions Held: Regional Marketing Manager (Dec 88/Oct 90) Section Marketing Representative (Jun 88/Dec 88) Sales Representative (May 87/Jun 88)- Developed and implemented marketing and sales promotional strategies, including the successful national roll-out of Crest Tartar Control, Sparkle Kids Crest, Peridex, Anaprox DS, and Actisite- Analyzed and forecasted niche market trends (seniors, children and Hispanic) and established sales promotional programs to capitalize on these trends. - Created brand-specific professional programs resulting in 68% increase in professional recommendations and 79% increase in professional use.- Prepared and facilitated quarterly sales meetings and product training for representatives. Recruited and developed regional sales force of eight.