Will Avelar Email & Phone Number

Torrance, Ca, Us

Hawthorne, California, United States

Promoted to User Experience Designer for exceptional performance, leadership skills, and contributions to the routesetting teamLed User-Centered Design Process: Created an intuitive user interface featuring 30+ screens for the Chubby Rice iOS app, including transactional systems and discoverability systems, enhancing efficiency and user satisfaction by 30% denoted by an increase of positive feedback post-launch.High-Fidelity Iterations: Engaged with 30+ users, iterating designs based on usability testing to refine UI elements, and to develop high-fidelity prototypes using Figma and Adobe Suite Apps.Satisfied Business Goals: Integrated feedback from 40+ users during testing to enhance the mobile-ordering experience for Chubby Rice, resulting in a highly rated “clean, minimalist, and easy-to-use” mobile solution as denoted by users.

Hawthorne, California, United States

Enhanced User-Centered Climbing Experiences: Directed the design team to improve user engagement by applying universal design principles such as equitable design, which led to a 25% increase in daily check-ins, growing from 400 to 500 daily check-ins. These efforts ensured all facility members, regardless of ability, could fully engage with the climbing experience. Championed Inclusive Design: Collaborated with cross-functional teams to implement inclusive, equitable, and approachable experiences tailored to a diverse demographic, including children, adults, the elderly, and individuals with disabilities, resulting in every participant feeling welcomed and empowered.Boosted Community Engagement Through Design: Partnered with various departments to develop and implement innovative design solutions based on ethnographic research. These solutions effectively aligned user needs with business objectives, in addition to increased check-ins, resulting in a 30% increase in social engagement and overwhelmingly positive feedback from facility members.

Hawthorne, California, United States

Led User-Centered Design Process: Created an intuitive user interface featuring 30+ screens for the Chubby Rice iOS app, including transactional systems and discoverability systems, enhancing efficiency and user satisfaction by 30% denoted by an increase of positive feedback post-launch.High-Fidelity Iterations: Engaged with 30+ users, iterating designs based on usability testing to refine UI elements, and to develop high-fidelity prototypes using Figma and Adobe Suite Apps.Satisfied Business Goals: Integrated feedback from 40+ users during testing to enhance the mobile-ordering experience for Chubby Rice, resulting in a highly rated “clean, minimalist, and easy-to-use” mobile solution as denoted by users.

Strategic Business Alignment: Conducted comprehensive research to navigate and align ambiguous business requirements, including qualitative usability testing and quantitative surveys, in collaboration with key stakeholders to inform the rebranding of the mental health e-commerce website, contributing to a 100% increase in site traffic and conversation rates.Gathered In-Depth Insights: Engaged with 25+ participants, using tools such as UserTesting, Google Surveys, and Figjam to explore user perceptions and needs, finding parallels between user needs and business goals.Recognized for Impact: Improved the user experience of the College of Healing Arts e-commerce website and drove business growth by 20% through research-backed strategies that directly aligned with stakeholder objectives, earning commendation from the business owner.