William Carrillo Email & Phone Number

San Francisco, Ca, Us

Sunnyvale, Ca, Us

[October 2023 to Present] Focusing on LinkedIn's hiring products for SMBs (B2B SaaS). Owning bottom-funnel acquisition across a complex mix of self-serve and corporate product lines. Identifying business opportunities and building end-to-end marketing campaigns to unlock more revenue growth. Orchestrating outbound channel tactics across owned, paid and web channels to ensure our marketing is cohesive and delivers on key business objectives. Developing outbound communication frameworks, concocting creative concepts, and enhancing clarity on product SKU fit through messaging. Driving key cross-functional partnerships with Product, PMM, Data Science, and Digital Strategy teams. Managing 1 full-time contractor who focuses on project management.[September 2022 to October 2023]Focused on LinkedIn's hiring products for mid-to-large enterprises (B2B SaaS). Owned bottom-funnel acquisition across outbound marketing channels. Oversaw cross-channel performance management to maintain business health and quarterly pacing. Created and improved marketing processes, from planning to execution, to drive operational excellence for the Global Acquisition Team. Drove key cross-functional partnerships with International Marketing, Data Science, MarTech, Vertical Sales (AEs), and Digital Strategy teams. Managed 2 full-time contractors who focused on project management and content development.

Sunnyvale, Ca, Us

Developed and drove acquisition marketing campaigns for LinkedIn's B2B hiring products. Managed quarterly campaign planning and prioritization for the Global Acquisition team. Accelerated insight and learnings through rigorous campaign experimentation. Gained expertise in a wide variety of marketing campaigns including: lead-generation, awareness, product launches, content engagement, events, upsell, cross-sell, ABM, customer marketing, and social impact.Proud member of the LTS Culture Team - led initiatives to improve belonging and connection across the marketing organization.

Sunnyvale, Ca, Us

Executed global marketing campaigns, with an emphasis on LinkedIn and Paid Social channels, to generate prospect demand, engage/upsell/retain existing customers, and boost brand exposure for LinkedIn's B2B hiring products.Proud member of the LTS Culture Team - led initiatives to improve belonging and connection across the marketing organization.

London, United Kingdom, Gb

Became an embedded Digital Marketing contractor within the LinkedIn Talent Solutions business unit to advise on marketing campaigns with a focus on Paid Social media channels (Facebook and LinkedIn).

London, United Kingdom, Gb

Owned Paid Social campaign execution, optimization, insights, budget management, and account structure for the client, LinkedIn Talent Solutions. Focused on demand-generation, and customer marketing initiatives across domestic and international markets (North America, Europe, Asia Pacific, Latin America).Owned Paid SEM campaign execution, optimization, insights, budget management, and account structure in the Asia Pacific region for the client, LinkedIn Talent Solutions. Supported Paid SEM execution in North American and European markets.Became the Ledger Bennett in-house expert in paid social strategy, execution and planning

San Ramon, Ca, Us

Managed various integrated digital marketing campaigns to drive demand and engagement for clients such as Siemens, Duraflame, HearUSA, and others. Executed, and optimized SEM, social, display, remarketing, video, and native advertising campaigns on various digital platforms including: Google Adwords, Bing Ads, Yahoo Gemini, Facebook, LinkedIn, Instagram, YouTube, AdRoll.Designed fully-optimized landing pages, display banner ads, and emails using CMS, marketing automation, and design applications including: Wordpress, Salesforce Marketing Cloud, SharpSpring, and Photoshop.Built targeted email workflows, and nurture campaigns through marketing automation platforms such as Salesforce Marketing Cloud and SharpSpring.Managed all social media activity including: posting content, publishing blogs, etc. on social media platforms like Facebook, Twitter, LinkedIn, and Google+.Utilized Google Analytics & call tracking software to analyze data, measure performance and report to clients.Managed the strategy, and implementation of the ASPIRE SMB co-op program, focusing on local audiological practices.

La Jolla, Ca, Us

Utilized online reputation management techniques to grow small businesses across the world, and to train those businesses on how to build a culture that improves their online reputation. Managed the daily activities, communication, and maintenance of over 35 accounts/clients, while developing ongoing strategies to improve their businesses' online presence.Began to lay the foundations of my digital marketing career by gaining initial experiences in Google SEM, Facebook, CMS Development (Wordpress), and SEO optimization for small business clients. Became ​the singular in-house expert in retargeting on various paid media channels including: Facebook, AdRoll and Perfect Audience.

San Diego, Ca, Us

Drove awareness for the KFMB radio stations, 100.7 Jack FM and 760 AM by engaging with the community at locations and events across San Diego County.Clerical work including: Recording radio airliners for sponsors, updating the music news section of the 100.7 Jack FM website, communicating with prize winners from on-air and online contests through phone and email.

San Diego, Ca, Us

Operated lead distribution programs to cold call potential clients, and leveraged sales techniques to qualify and then transfer potential clients to licensed loan officers.

Bachelor Of Science (B.S.), Marketing

High School Diploma, General Education