· Oversaw strategic planning regarding the creation and launch of free and transactional video on-demand platforms to cable, satellite, hotel, and digital providers.· Directed the sales, scheduling, delivery, marketing, and financial reporting for video on demand licensing, as well as certifying contracts, purchase orders, and marketing plans to increase brand awareness.· Successfully increased transactional television revenue across digital platforms year-over-year (YOY) to support organizational development through new market penetration.· Championed AXS Shop website launch in coordination with key technical teams aimed at optimizing platform purchase accessibility for customers to bolster profit margins and compel client retention.· Designed and integrated a user-friendly scheduling and delivery process, substantially amplifying the distribution of content.· Developed and implemented a promotional assembly line aimed at streamlining affiliate marketing customization procedures to drive consumer usage and aid video on demand expansion.

Oversaw sales, marketing, and operations across an eight-state territory comprising 7M basic subscribers, collaborating cross-functionally to ensure mission alignment and maximize revenue.· Drove the full-cycle launch of the Howard Stern On Demand Sirius Satellite Radio show across all owner systems by providing customized marketing support, customer service training, and sales incentives to facilitate a successful execution and maximize consumer awareness.· Continually exceeded established benchmarks, employing extensive product knowledge utilizing marketing support to surpass distribution targets and aid the attainment of long-term growth goals.· Introduced a sales incentive program focused on fortifying training knowledge through live-environment application, employing “mystery callers” and evaluating performance in accordance with standard operating procedures (SOPs) to identify and acknowledge top-performers.· Coordinated with the research department concerning an event price test campaign with more than half of systems testing in designated territory; supported pre- and post- focus groups and organized revenue data to measure success and establish price point aligned with consumer expectations.· Operated as a task force member on special projects, interfacing with operations and customer care groups to implement process improvements designed to enhance launch procedures.Manager, Affiliate Relations 2000 – 2002· Supervised sales and marketing initiatives and performance across a four-state territory containing more than three million subscribers, utilizing strategic regional planning to drive revenue generation.· Led all product launches including educating necessary stakeholders on go-to-market (GTM) plan and operational processes to enhance brand awareness and bolster profit margins.· Oversaw and managed the training schedule for all affiliates, instilling best practices to develop proficient and top-performing sales teams.