William Beeny Email & Phone Number

Limassol, Cyprus

Shanghai, China

Responsible for the development and trade of all Miratorg food products and non-food products into China representing this Russian brand with local distributors, in trade shows and local authorities.- Developed business from ground up reaching US$ 190 million by year 3- Developed distributor sales of chilled beef into HoReCa

Shanghai, China

Ground up establishment of first overseas office of Miratorg with focus in the development of Animal Protein Strategy for China, GTM for Beef Exports and Business Development across all portfolio of products (Meat and non meat products). - Brand Building- Business Development- Sales and Marketing Strategy

Singapore

Leading the commercial operations in Asia for Awano Food Group developing/ implementing from the ground up local distribution of chilled and frozen food products. Partnering with Just we successfully launched in Singapore the first plant based egg substitute #justegg and more exciting projects to come soon.Keywords: meats, distribution, business turnaround, results driven, business planning and development, strategy Website: http://www.awanofood.com

Kuala Lumpur, Malaysia

Consulted this start up on sanitary and supply chain restrictions and legislations and their potential challenges to their project. The project never reached the intended funding and was put on hold. World’s first decentralised Food Retail Ecosystem. A block-chain-based, Artificial intelligence-driven food retail ecosystem via online as well as offline platform that provides highly-efficient data-driven supply chain management and PoS system without intermediaries.Website: http://szo.io

São Paulo Area, Brazil

Responsible for the development of Strategic Global Partnerships in B2B food segment at JBS Foods with focus on Global Accounts including KFC and McDonald's.

Sao Paulo

Development of Sales Across two specific Regions: Eurasia and Americas. This included re-structuring the sales teams in the Americas to reflect the downturn in sales in the region, expand client base in Eurasia focused on improving financial results, identifying and implementing new strategies within each different region/ country.

Moscow, Russian Federation

Regional Sales Manager/ Executive Manager for Russia and the CIS. Sales reached in 2012 over 450 million USD in the region through the design and execution of a new sales strategy.- Resposible for P&L Activities- Product Portfolio development- Business Development- Team building- Risk Assessment at country/ customer levelLeading a sales team covering Russia, Ukraine, the Caucasus Region and Central Asia. Trade of protein included Beef, Chicken, Pork, Turkey and development of value added distributors in the region.Direct reporting to Regional Director.

Moscow, Russia

Responsible for the Sales of commodities in the value of around 150-200 million USD per year into the Russian and Ucrainian markets. The Business is divided into 4 types of proteins sold through different channels.BRF is one of the largest exporters of protein in the world and a market leader in Russia and the CIS. Part of my responsibilities include:- Business Development- Portfolio Management- Product Mix- Pricing Strategy- Market StrategyAll with focus on maximixing financial results. This is a very fast moving, energetic market that demands great negotiation, communication and interpersonal skills. The industry is relationship/ reputation based and therefore integrety is key to success.

Responsible for the Sales of Poultry and Pork into the Russian and Ukranian Markets heading a team of traders exporting from Brazil to these destinations.

Moscow, Russian Federation

Responsible for all sales into Russia and CIS of products to Global Accounts such as McDonald's, Yum group and others.

Istanbul, Turkey

The main aim of this position was to uncover opportunities and develop commodities trade between Sadia S.A. a meat producer/ processor and different importers in Eastern Europe. During the time I was able to more than double the revenues and continuously tap into new possibilities by expanding the portfolio of products being offered and develop new partnerships with local importers in Balcan Countries.The biggest achievement came from transforming the market from a dumping ground of left over production into a market that was buying over 5000 MT per month with a monthly revenue of over 8 million USD.- Systemactic Mapping of Market and its players- Development of Product Portfolio with focus on adding value to a commodities market: a. Development of a Line of Retail products b. Development of a Line Further Processed products- Development of Sadia Brand through a recognition of the quality of products and excelence of services provided.The Results of this work was the doubling of the revenues in 2 years and consolidating Sadia as the leading Brazilian exporter into the Eastern European Market.

Bsc., Geography And Geology

Activities and Societies: Represented the University at 1st level in Rugby league.

Education record

Education record