William Bowden Email & Phone Number

Fuschl, At

Fuschl, At

Fuschl, At

Fuschl, At

Fuschl, At

• Build and develop quality and lasting stakeholder relationships with essential 3rd party event producers and events to maximise and leverage the Red Bull brand. • Develop and execute new event strategy with a focus on delivering national marketing objectives.• Provide support to the marketing team and National Events Manager by means of event planning, project management and activations for National events.• Developing strong cross–departmental relationships with National and State sales, sport, brand and communications managers.• To lead and provide expertise via strong communication and presentation skills in events and marketing to a small team, to ensure consistency of the brands message. • Working with supporting teams to ensure that the brand activity and state marketing is designed and implemented in accordance to the business plan. • Support the drive to develop the annual strategic marketing business plan.• Control state marketing expenditure, monitoring and adjusting to ensure money is spent with best possible return across all marketing initiatives. • Work closely with cross functional marketing departments including Brand, Sport and Culture to share learning’s and best practices, align plans, share latest updates and re-apply successful models.

• Develop and implement events with a focus on the operational systems and pre / post event activities. Whilst maintaining a cross functional facilitation in sport development, talent development, consumer insights and strategy development. • Build and maintain healthy relationships within the industry concerning government agencies, board rider clubs, surf schools, surfers, core-surf and non-surf brands, media contacts and key stakeholders. • Identifying and implementing innovative marketing and business strategies from functional business operations to new and innovative concepts, whilst maintaining core brand and company principles. • Assist in the production, development and cross promotion of major international and professional surfing events. • Artwork development and implementation. • Creating and leading social media and digital marketing campaigns to aligning core business strategies with innovative event procedures.• Creating, implementing, monitoring and analysing financial documents and performance of managed events against all financials to achieve best practice. • Sourcing, managing and developing a diverse range of employees and teams within all facets of the surfing industry to execute the outlined strategies of each specific event. • Liaising with third party stakeholders including numerous government agencies to develop and implement the successful Surfers Rescue 24/7 program, a nationally recognised first aid and water safety course, to regional and city NSW.

• Grew Sydney region by 35% by developing, building and maintaining new and existing sales opportunities. • Sales forecast, implementation, control monitoring and analysis. • Leveraged consumer and account contacts to maximise product coverage, including all company point of sale and its application in the FMCG industry.• Successful development of customer events and company trade activation and sales drives. • Development and implementation of innovative marketing campaigns for both on and off premise contracts.• Point of sale and merchandise development, sourcing, distributing and implementation. • Grow sales through on-premise / off-premise promotional campaigns to help drive volume, revenue and sales targets, in key accounts. • Working within and alongside a small team to develop and organise a new supply chain strategy.

Masters, Event Management

Bachelor Business, Hospitality & Tourism Management