William (Brad) Helmer is a Executive Vice President, Business and Corporate Brand Development at KeHE Distributors. Colleagues describe them as "Brad Helmer is the consumate professional who has the ability to control and environment without being controlling. His leadership is balanced with sound judgement derived from solid principles and active listening. Most valuable to me was Brad's willingness to partner in the most challenging of settings, always being the voice of reason and fair play." and "I had the privilege of working for and learning from Brad. He is the consummate sales professional and manager. He has the ease and grace to walk into any room and have an entire room full of people open up to him. Additionally, he has the wherewithal to pull the very best out of people with his supportive guidance. Brad's expertise in large account management and strategic sales planning combined with his coaching acumen makes him the best partner to have in your corner when facing any sales challenge!"