William Chan Email & Phone Number

Calgary, Ab, Ca

Calgary, Ab, Ca

Calgary, Canada Area

Calgary, Canada Area

Calgary, Alberta, Canada

Placed firm in Top 10 on SERP for 7 valuable keywords in highly competitive legal industry Increased Monthly clicks and web traffic by 950% through the use of On page and Off page search optimizationsRedesigned entire website using CMS to further increase user experience and increased conversions by 100% Created a keyword planning strategy dedicated for content creation for every webpage on Shim Law and reduced bounce rate from 75% to 35% for organic searchesCreatively implemented external marketing strategies to enhance B2B relationships and gain valuable backlinks to increase domain trust/domain authority Managed Social media channels (Facebook, LinkedIn, Twitter, Pinterest, etc...) to acquire online presence and improve social traffic to website by 200%Created monthly SEO audit reports to review and evaluate current strengths and challenges using Google Analytics and Search Console Consistently reviewed industry competitors, new Google trends and Google updates to develop marketing advantages for firmKnowledgeable and experienced with HTML, CSS and SEM to optimize website traffic

Managed and Optimized AdWords Accounts – reduced CPC by 40%, implemented proper account structure, A/B split test different ads and increased relevant traffic through keyword research and negative keywords Knowledge of SEO backlinking techniques with use of Moz Open Site Explorer to increase Domain Authority Built SEO Optimized WordPress Sites with YOAST– did competitive keyword research with Long Tail Pro to determine rankability. Optimized Meta Tags and increased Google PageSpeed Insights score to 93/100 Used Analytics to Assess Visit Behaviour and make Adjustments to Paid Campaigns and Organic Search Strategies based on consumer trends Implemented Lead Capture and Email Marketing Campaigns – created targeted landing pages and drove traffic via paid search and social. Created email follow ups using Aweber to drive traffic to customer offers

Calgary, Canada Area

Experienced working independently and in groups to accomplish events of up to 500 people and included events such as; EFY 2015-2015, Otafest 2014-2015, Congress 2016 and Haskayne Leadership Expedition 2016 Creatively designed and implemented event spaces under pressure and ensured the highest quality of service

Bachelor Of Commerce (B.Com.)

Education record