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Uniquely experienced marketing leader who transcends For-Profit and Non-Profit; Entrepreneur and Enterprise; Digital and Traditional; Direct Marketing and Mass Marketing. Solving the biggest problems of humanity and the planet, will take really big ideas; busting out from traditional silos; extreme co-operation from every type of organization, capital and technology. I am dedicating my next 10 year to taking proven principles and business practices from social and environmental entrepreneurs into the global organizations that can scale them.Big brand marketing: Over 20 years creating advertising and marketing for global brands at agencies such as Ogilvy, BBDO and JWT. Recognized with almost every creative award from Cannes Grand Prix to D&AD pencils and Grand Effie’s, TED 'Ads worth spreading’. Member of the Ad Council Creative Review Committee. Work includes IBM e business; HSBC Different points of view; Jet Blue; WaterAid; Riverkeeper; Ad council Gun control, Microsoft; J&J. Defined digital storytelling and system design:At R/GA I was their first Global, Chief Strategy Officer. Defined the relationship between traditional storytelling and system thinking to show the value of technology platforms to drive behavior change. Nike; Mastercard: AARP; Walmart… and moreStart-up entrepreneur focused on growth marketing:Part of the team behind a well funded web start-up called Everplans.com which changed the way people deal death. The strategic pivot from consumer to B2B via insurance agents, life insurance and other financial intermediaries led to a successful sale. Getting beyond the siloes.I created my own consulting business to assist founders, innovators, global businesses to take brand belief systems throughout an organization (Brand ETHOS and Behavioral Archetypes). Worked across Pepsi brands within the creators studio. Chubb merger with ACE; Lifewater was one of Pepsi's most successful brand launches. Philanthropy and Impact (non-profit and for profit in unison)I'd been an advisor to Acumen and CEO Jacqueline Novogratz for over a decade. Helping with her second book "manifesto". In 2022 launched a new vision for the next decade including a business structure that combines for-profit; non profit; digital platform and growth marketing to drive fundraising
New Paltz, Town Of
View- Website:
- townofnewpaltz.org
- Employees:
- 12
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Deputy SupervisorNew Paltz, Town OfNew Paltz, Ny, Us
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Chief Strategy Officer (Cso)Five0 Consulting And Bouchez PageNew Paltz, Ny, Us
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Chief Strategy Officer (Cso)Five0 Consulting Feb 2024 - PresentThe growth opportunity for brands no longer lives with America's declining youth audiences. Popular culture and 75% of all business growth (in the next decade) will come from the 50+ audience. Five0 consulting helps businesses and marketing leaders understand this audience and generate profit from them. -
PartnerAcumen Jan 2024 - PresentNew York, New York, Us -
Chief Marketing OfficerAcumen Mar 2019 - Jun 2023New York, New York, UsI've worked as an advisor to Jacqueline Novogratz and Acumen since 2009. 10 years later she asked me to join the team as they transform Acumen for the next 20 years. For me, another opportunity to make a real difference in the world through social impact investing and moral leadership. More than that, it's a chance to do breakthrough work with a leadership team and organization that is already dear to my heart.
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Co-FounderWhatnottodo.Works Nov 2018 - Aug 2019A unique combination of strategy and production services that help in-house creative capabilities stay at the top of their game. We believe the future of successful brands is in-house and starts with seizing ownership and continuously learning how to live the brand in everything you do.
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Chief Marketing OfficerEverplans Jan 2014 - Jan 2015New York, New York, UsA bold initiative to change the way the world deals with death. I started on Everplans advisory board because of my experience with The Conversation Project and AARP's Life Reinagined Thought-leadership advisory group. Death was one of the last taboos that the technology world had ignoring and people genuinely needed help and guidance to make sure that their asstes, wishes and personal information gets passed to their loved ones. In January 2014 I joined Everplans as interim CMO to help them through two rounds of funding to a total of $6.2MM. Achieved a high profile launch (that included front page coverage on WSJ business section) and stayed on for an additional 6 months to launch a SMB small business product for Financial Advisors, insurance agents and Estate Attorneys, and shepherd several major partnership deals with Large Enterprise Partners. In January 2015 I returned to my advisory board position. -
Chief Strategy Officer (Global Leadership)R/Ga Jan 2010 - Sep 2013New York, Ny, UsFrom 2010 to the end of 2013 I built R/GA’s strategy group from 15 people to 90 in12 offices around the world. During this tenure R/GA was named “Agency of the Decade”, “Creative innovators of the year” (Creativity 2013) and “Most innovative agency” (2013) as well as winners more creative awards for digital marketing than any other US agency. -
Co-Head Of StrategyJwt Jun 2002 - Jan 2010New York, Ny, Us -
Co-Chair Of AwardsAaaa 2005 - 2007
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Planning DirectorFcb Worldwide 2001 - 2002
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Planning DirectorBbdo 1999 - 2001New York, Ny, Us -
Planning DirectorOgilvy & Mather, New York 1996 - 1999New York, Ny, Us -
PlannerOgilvy & Mather, New York 1993 - 1996New York, Ny, Us
William Charnock Skills
Frequently Asked Questions about William Charnock
What company does William Charnock work for?
William Charnock works for New Paltz, Town Of
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William Charnock's current role is Deputy Supervisor.
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William Charnock has skills like Strategic Planning, Strategy, Digital Strategy, Leadership, Integrated Marketing, Creative Strategy, Management, Marketing, Advertising, Marketing Strategy, Interactive Marketing, Brand Architecture.
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William Charnock's colleagues are Rachel M Mayo, Dan Knoth, Brandon Cohen, David W. Macdougall, Cwb®, Pws, Diane Fauci, Lily Meade.
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