William Charnock Email & Phone Number

Uniquely experienced marketing leader who transcends For-Profit and Non-Profit; Entrepreneur and Enterprise; Digital and Traditional; Direct Marketing and Mass Marketing. Solving the biggest problems of humanity and the planet, will take really big ideas; busting out from traditional silos; extreme co-operation from every type of organization, capital and technology. I am dedicating my next 10 year to taking proven principles and business practices from social and environmental entrepreneurs into the global organizations that can scale them.Big brand marketing: Over 20 years creating advertising and marketing for global brands at agencies such as Ogilvy, BBDO and JWT. Recognized with almost every creative award from Cannes Grand Prix to D&AD pencils and Grand Effie’s, TED 'Ads worth spreading’. Member of the Ad Council Creative Review Committee. Work includes IBM e business; HSBC Different points of view; Jet Blue; WaterAid; Riverkeeper; Ad council Gun control, Microsoft; J&J. Defined digital storytelling and system design:At R/GA I was their first Global, Chief Strategy Officer. Defined the relationship between traditional storytelling and system thinking to show the value of technology platforms to drive behavior change. Nike; Mastercard: AARP; Walmart… and moreStart-up entrepreneur focused on growth marketing:Part of the team behind a well funded web start-up called Everplans.com which changed the way people deal death. The strategic pivot from consumer to B2B via insurance agents, life insurance and other financial intermediaries led to a successful sale. Getting beyond the siloes.I created my own consulting business to assist founders, innovators, global businesses to take brand belief systems throughout an organization (Brand ETHOS and Behavioral Archetypes). Worked across Pepsi brands within the creators studio. Chubb merger with ACE; Lifewater was one of Pepsi's most successful brand launches. Philanthropy and Impact (non-profit and for profit in unison)I'd been an advisor to Acumen and CEO Jacqueline Novogratz for over a decade. Helping with her second book "manifesto". In 2022 launched a new vision for the next decade including a business structure that combines for-profit; non profit; digital platform and growth marketing to drive fundraising

Listed skills include Strategic Planning, Strategy, Digital Strategy, Leadership, and 16 others.