Senior Director Of Network Development
从0-1全面负责ROX品牌线下体验和直营渠道发展规划策略，业务流程和团队组织搭建ROX品牌产品发布，策略性的利用大数据模型精准定位目标区域市场，高效率的完成60天上市期24个城市78场次高频次商超路演，线下触达客流量400万人次，进店客流27万去重人次，其中有效获客线索留资达到11%，有效订单转化5% 。全面负责直营渠道策略，大数据模型城市区位选址逻辑和BD商务谈判业务包括直营渠道功能定义和视觉形象标准设计，直营渠道的工程造价测算和营建标准化流程四个月完成首批全国17个重点市场的渠道选址和建设，其中体验展厅11家，交付及服务中心各22家Fully responsible for the ROX brand's offline experience and direct sales channel development strategy from 0 to 1, including business process and team organization structure.For the ROX brand product launch, strategically utilized big data models to accurately target regional markets, achieving a low-cost rollout in 60 days across 24 cities with 78 high-frequency roadshows, reaching an offline footfall of 4 million, with 270,000 unique in-store visitors. Among these, effectively acquired customer leads reached 11%, with a successful order conversion rate of 5%.Direct sales channel strategy involved using big data models for location selection logic and BD business negotiations.Defined direct sales channel functions and designed visual identity standards, estimated engineering costs, and standardized construction processes.Completed the channel selection and construction of the first batch of 17 key markets nationwide within four months, including 11 experience showrooms and 22 delivery and service centers each.
