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◆ 战略规划与品牌建设Strategic Planning and Brand Development：10年以上的品牌与业务管理经验，专长于制定和执行品牌发展战略，包括品牌资产和视觉形象管理、深入市场研究、精准品牌定位、有效的媒介传播策略，以及公关和用户发展的全面规划。Over a decade of experience crafting and implementingbrand strategies, including brand equity management, market research, positioning, media strategy, and PR initiatives.◆ 数据驱动的市场推广Data-Driven Marketing：精通运用大数据工具进行市场分析，实现目标市场精准定位，并通过创新的全渠道营销策略，高效地将线上流量转化为线下成果，同时在市场推广和IP合作方面拥有丰富的实战案例。Skilled in leveraging big data for precise market targeting andconverting online engagement to tangible offline outcomes through innovative, multi-channel campaigns.◆ 预算与成本管理专长Budget and Cost Management：在媒介投放、市场活动和大型项目合作方面，展现了卓越的预算规划和成本控制能力，擅长建立和运用财务预测模型，确保渠道建设和运营投资的最大化回报。Proven track record in budget planning and cost control across media campaigns andlarge-scale projects, with expertise in financial modeling for strategic investment and operations.◆ 政府事务处理与跨部门协调Government Relations and Cross-Departmental Coordination：熟悉政府业务流程和审批机制，具备处理品牌公关和客户服务危机的专业能力，同时在内部跨部门沟通与协调上，能够确保重点项目的高效、高质量交付。Experienced in navigating government processes and crisis management, ensuring efficientproject delivery through effective interdepartmental communication.◆ 团队领导与管理Team Leadership and Management：领导并管理了20+人员规模的团队，负责关键项目的开创性工作，确立组织结构和业务流程，并执行绩效目标 的设定与评估，确保团队目标的达成。Successfully led a team of over 20, establishing structures and processes for pivotal projects, anddriving performance towards set goals.
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Senior Director Of Network DevelopmentRox Motor Nov 2022 - Feb 2024中国 上海市从0-1全面负责ROX品牌线下体验和直营渠道发展规划策略，业务流程和团队组织搭建ROX品牌产品发布，策略性的利用大数据模型精准定位目标区域市场，高效率的完成60天上市期24个城市78场次高频次商超路演，线下触达客流量400万人次，进店客流27万去重人次，其中有效获客线索留资达到11%，有效订单转化5% 。全面负责直营渠道策略，大数据模型城市区位选址逻辑和BD商务谈判业务包括直营渠道功能定义和视觉形象标准设计，直营渠道的工程造价测算和营建标准化流程四个月完成首批全国17个重点市场的渠道选址和建设，其中体验展厅11家，交付及服务中心各22家Fully responsible for the ROX brand's offline experience and direct sales channel development strategy from 0 to 1, including business process and team organization structure.For the ROX brand product launch, strategically utilized big data models to accurately target regional markets, achieving a low-cost rollout in 60 days across 24 cities with 78 high-frequency roadshows, reaching an offline footfall of 4 million, with 270,000 unique in-store visitors. Among these, effectively acquired customer leads reached 11%, with a successful order conversion rate of 5%.Direct sales channel strategy involved using big data models for location selection logic and BD business negotiations.Defined direct sales channel functions and designed visual identity standards, estimated engineering costs, and standardized construction processes.Completed the channel selection and construction of the first batch of 17 key markets nationwide within four months, including 11 experience showrooms and 22 delivery and service centers each. -
Channel Development & Construction & Operation LeaderHuman Horizons 华人运通 Aug 2021 - Nov 2022中国 上海市从0-1全面负责高合新能源品牌直营渠道发展的业务模式，渠道拓展规划策略，建立品牌体验中心，包括品牌交付和服务中心的整体设计标准体系，搭建从设计、工程实施、项目管理、运营管理整个直营渠道拓展管理团队。负责产品在用户层面的互动展示体验的创意、策略和执行管理品牌直营渠道启动一年半时间，直营门店拓展70+家，交付及服务中心60家，快速覆盖全国40个重点市场，支持品牌上市阶段的有效的用户体验和沟通。完成品牌直营体系设计标准手册，快速指导拓展和渠道落地From 0 to1, fully responsible for the business model development of HiPhi brand's direct sales channels, channel expansion planning strategy, and establishment of brand experience centers.Developed the overall design standard system for the brand delivery and service centers, building a team for direct sales channel expansion management that covers design, engineering implementation, project management, and operational management.Accountable for the creative, strategic, and execution management of product interactive display experiences at the consumer level.In a span of one and a half years since the brand's direct sales channels were initiated, expanded to over 70 direct stores and 60 delivery and service centers,rapidly covering 40 key markets nationwide, supporting the brand's market entry phase with effective user experience and communication.Completed the brand direct sales system design standard manual, providing rapid guidance for expansion and channel implementation. -
Brand Experience Principal Manager & Retail Experience Development Principal ManagerHuman Horizons 华人运通 Aug 2020 - Aug 2021上海
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Senior Manager Of National Promotion & Curator Of Brand Experience CenterCadillac Jan 2019 - Aug 2020Shanghai全面负责凯迪拉克品牌线下团队在中国市场推广的策略平台搭建，品牌整合营销活动的年度策略创意，预算规划和执行Fully responsible for establishing the strategic platform for the promotion of the Cadillac brand BTL team in the Chinese market, annual strategic creativity for integrated marketing activities, budget planning, and execution. 全面负责中国凯迪拉克品牌空间项目的全案，从概念设计，体验策划，工程建设，品牌资产互动体验内容的设计概念和实施以及项目日常运营的整体管理。Fully responsible for the entire case of the Cadillac House project in China, from concept design, experience planning, engineering construction, the design concept, and implementation of interactive experience content of brand assets, to the overall management of the project's daily operations. 全面负责基于全球展示标准，创新发展中国区域分层次展示策略和标准，涵盖年度大型国际车展、年度全国区域车展的策略和项目执行管理；全国经销商体系展示活动标准和年度策略；新品上市大型媒体发布活动和创意类活动的策划和实施。Fully responsible for innovatively developing regional tiered display strategies and standards for China based on global display standards, covering the strategy and project execution management of annual large international auto shows and annual national regional auto shows; national dealer system display activity standards and annual strategy; planning and implementation of large-scale media launch events for new products and creative activities. -
Cadillac National Promotion Senior ManagerCadillac May 2013 - Dec 2018Shanghai
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Cadillac Brand ManagerCadillac Aug 2010 - Apr 2013Shanghai
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Media And Communications ManagerSaic General Motors Sep 2000 - Nov 2009Shanghai
William Chen Skills
Frequently Asked Questions about William Chen
What is William Chen's role at the current company?
William Chen's current role is Senior Director of Network Development.
What is William Chen's email address?
William Chen's email address is wi****@****ail.com
What schools did William Chen attend?
William Chen attended Business School Netherlands, 上海大学, 中欧国际工商学院.
What skills is William Chen known for?
William Chen has skills like Microsoft Office, 管理人员, Microsoft Excel, Microsoft Word, Microsoft Powerpoint, 领导力, 战略规划, 团队建设.
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William Chen
Shanghai, China -
William Chen
Shanghai, China
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