Assistant Media Planner
Greater Boston Area
• Accounts: McDonald’s and Choice Hotels International • Assisted in the planning of offline mediums: TV, print, radio, out of home, and display• Created insertion orders, authorization forms, flow charts, and competitive decks for the client• Planned and submitted media buys in the hundreds of thousands of dollars across seven different Co-Ops in the northeastern United States from Maine down to Washington D.C. for McDonald's• Facilitated relationships between McDonald’s owners and media buyers while planning store opening events• Assisted in managing RFPs for over 15 print publications, such as USA Today, The Wall Street Journal, Entrepreneur, and other business, travel, and financial publications for the launch of a new Choice Hotels International campaign with a budget of over $50,000. This included analyzing the proposals and recommending which publications would be most effective at reaching Choice's desired target audience• Learned industry media planning tools (ex: MRI, Kantar, Comscore, etc.) to generate detailed reports on Choice Hotels' key target demographics and make recommendations based on analysis of the data and then provide strong rationale for which media channels will be most effective• Organized monthly billing recaps and presented them to the client• Maintained day-to-day contact for offline media representatives to plan and reserve advertising space and time