• Weekly trading insight and analysis of kpis (e.g.sessions, conversion, new and active customers, market share)•customer behaviour, cohort analysis, rfm analysis•crm campaign and voucher selections and performance analysis• producing and presenting quarterly business reviews and other performance related insight to senior management•a/b testing selection and analysis (e.g. pricing)•storytelling - constructing simple stories from complex analysis• Communicating complex analytics to an executive level audience

• Project management and accountability for large analytical projects.• Communicating complex analytics to an executive level audience.• Supporting IT infrastructure in investigating and improving performance of systems. This includes writing SQL and SAS more efficiently, but also tuning CPU, Memory and IOPs to leverage the most out of existing hardware.• Regularly reviewing the analytics platform and licences to ensure maximum business relevance and value, along with identifying opportunities to reduce costs or expand the existing toolset.• Keeping track of developments within the analytical industry (e.g. Cloud, AI, Edge Computing/ESP) and reporting back any opportunities to the business.• Overseeing the review and automation of regular analysis and the analytical lifecycle (data prep, exploratory analysis, model creation & deployment, model management) to drive efficiency.• Leading, coaching and developing high performing teams by effective, regular performance reviews with Insight Analysts, individually and collectively.• Creating and maintaining clear career development plans for the team members, including recruiting junior analysts with potential and growing into senior team membersKey Achievements • Project managed a machine learning project focused on personalising bespoke retail ranges to customers. Also involved pitching the concept and the machine learning analysis. Rolled out in major UK grocery retailers. • Challenged the need to spend >£1 million with an external software provider. Constructed a proof of concept in 1 month to prove we could provide a better tool internally at the cost of additional resource.

Same as below along withLine management responsibilitiesUse of SAS Enterprise MinerAssociation/Basket AnalysisUse of PL/SQL Developer

Supporting 1 of Frontline's external stakeholder's (Bauer Media) magazine portfolio as well as any of the internal departments (Sales, Supply chain, Newstrade marketing) in a wide range of areas. Some of the day to day tasks are:Monitor individual title, competitor titles and category performance;Support the business with the analysis (sales, RSV and profitablilty) of new initiatives or promotional space;Help set up trials to test the impact of additional copy being printed to improve availability, price changes, effectiveness of point of sale in support of promotional issues and effectiveness of gifting to name the most common;Sales forecasting at both an individual issue level (using EPoS) and at a title level to forecast performance over the next few months to 3 years using regression analysis or ARIMA modelling;Building reporting tools for other departments to interrogate using a combination of sql and sas to manipulate the data from oracle tables (or csv on the odd occasion) and then creating the outputs in microsoft office at a range of levels from a simple powerpoint presentation so a full workbook that is dynamic for the user to interrogate;Using vbs to automate basic process updates (running sas and then calling an excel macro to update a document or refresh the data);

I was responsible for the day to day running of the Watersports Centre. This involved some of the following tasks:Weekly Rotas and recruiting additional external instructors when required;Cashing up tills at the end of each day and the end of the week;Basic Office Admin;Ensuring a high standard of tuition and safety was maintained by all instructors, all of the time, in line with the standards laid out by both the centre and the Royal Yachting Association;Teaching customers a range of sessions, from school taster sessions to structured courses;Organising internal and external staff training to develop existing and new members of staff;Equipment maintenance - anything from conducting basic repairs, removing equipment from use and sending it for professional repair, buying new equipment, organising the sale/disposal of old equipment;Assisting customers with sales in the onsite pro-shop (clothing and technical kit);Maintaining standard operating procedures, emergency accident plans and risk assessments;Ensuring accidents and near misses were appropriately logged and monitored;Organising RYA and AALA inspections when required and then assisting the inspectors with any questions they have or any paperwork they need to see;

Teaching Sailing, Windsurfing and Powerboating in line with the RYA syllabus', basic maintenance and day to day tasks that were required for the centre to operate (such as cleaning, responding to customers enquiry over phone and email) and assisting in any staff training if required.