Act as a Salesforce domain expert, optimizing customer application landscapes to align with enterprise IT architecture, including infrastructure, security, integration, and custom Salesforce solutions.Lead engagements using a digital transformation framework, guiding business and technical teams through transformation with a focus on business model exploration, customer journey mapping, capability analysis, and strategic roadmaps.Advancing AI Solutions: Integrate AI-driven insights into customer strategies to enhance decision-making and address capability gaps through quantifiable, iterative risk management.Strategic Transformation Leadership: Apply the transformation framework to drive digital innovation, aligning technology adoption with business goals and delivering measurable value.Committed to advancing expertise in AI to provide innovative solutions that keep customers competitive and successful.

I act as a domain expert on the Salesforce platform and help Customers leverage Salesforce and their existing Application Landscape to ensure it is fit for purpose based on their enterprise IT architecture. Using a broad IT background, I work with Customers in all aspects of their Application Landscape, including the Salesforce platform, from hosting infrastructure, security, integration, and declarative/programmatic extensions to IT audiences up to the CIO/CTO level. I use a consultative approach to understand business and technical requirements and help customers develop and refine a technical and business strategy. The result is a best-in-class recommendation for their representative industry and application landscape.

Within my role, I play a critical client-facing role that interprets and translates client requirements into a solution and technology design that can be configured from a standard set of offerings or using close to the core (custom) scalable solutions. I operate as a single point of contact or as part of a team. I often solve key technology strategy challenges of clients and chart a journey from the current state to a to-be enterprise environment enabled via the Salesforce platform. • Orchestrating assessments to help to identify vulnerabilities in the current state of our clients and how these can be addressed through Salesforce.com cloud offerings Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Einstein Analytics •  Managing business development opportunities to bring innovative solutions and ways of working to clients while working at client programs  • Building and applying technical, industry, and functional knowledge to support efforts in selling opportunities to existing and new clients  • Leading in the design and implementation of seamless and enriched end to end customer service experiences  • Designing and implementing customer loyalty retention programs, smart service, and marketing traffic generation  • Engaging with and helping to shape the agenda of the Chief Marketing Officer, Chief Sales Officer, and Chief Commercial Officer

• Full Product Lifecycle/Technical Product Owner: Improved Business relations by solidifying analysis between Roadmap and Delivery to PROD• Functional Architecture Analysis: Alleviated Technical Architects workload by assimilating new designs into ORG Architecture and reduce refinement time to pass rate at UAT.• Business Architect Analysis: Accelerated the adaption of Salesforce.com Platform and provided a consultative for Business to implement to appropriate Change Management.• Leads integration of Salesforce CRM with global vendors, covering 27+ countries and 2 Global legacy systems.• Guides system configuration to ensure custom develop meets our “Standard in Approach” philosophy and easily manageable by Admin in PROD.• Prepares and coordinates Business UAT for Global major releases.• Builds and develops functional architecture designs for Custom Community utilizing service, sales, marketing cloud and legacy systems.• Implements Salesforce managed packages for the entire North America Market. • Creates and executes all functional story maps, using the Agile Delivery Model, for effective system design and integration. • Drives the implementation of 15+ projects between 4 different Scrum Teams, in varying iterations of development while maintaining quality products.

Acts as liaison between Marketing, Sales, Supply Chain and Manufacturing for implementing marketing and sales strategy for Michelin and BFGoodrich Light Truck Brand Category and build capabilities in delivery and execution in sales business unit and specifically for Club Channel (Costco, Sam’s Club and BJ’s).• Optimized product launch to distribution centers by tracking and analyzing forecasts, sales orders, production schedules, and inventory levels. • Analyzed supply and demand of multiple product lines to Customer pre-order were filled. • Implemented demand driven Customer Campaigns / pull based replenishment.• Improved Digital Transformation by using Microstrategy Visualization vs EXCEL to reduce 70% to over 12% over four months.• Trained and guided a National Sales Team on Salesforce.com Implementation, acted as a SME and primary UAT Testing SME.

Primary Leader for a $78M dollar territory (710K Units); manage strategic development for distribution in Northern California and Hawaii. Manage complex business plan redesign and scaled communication strategy to market. Developed strategic client relationships with C - level management, business principles and distributors to become trusted partner and influential advisor. Analyzed competitive product offering to find market gaps and determined value of solution to strategic clients. • Signed and managed the Sales and Tire Distribution for the Greater San Francisco Bay Area and Hawaii. • Managed sales leads and opportunities, sales analysis, and marketing campaigns.• Oversaw daily operations, administrative, and financial aspects of business ownership including, but not limited to, the following: sales, customer service, training, forecasting, and marketing development funds. • Partnered with suppliers, customers, and staff to resolve issues, providing superior customer service.

Provided expert customer service training, sales strategy leading region in sales. Trained associates to assess customer’s needs, identify optimum phone and plan, present customized solutions to best match our products in a highly competitive market. • Developed localized training procedures for corporate instruction of group instruction, on-the-job training, train-the-trainer, demonstrations, and workshops.• Developed instructional design by researching and evaluating learning technologies and methods; evaluating and selecting instructional approaches.• Led projects as subject matter expert, point of reference and managed implementation of new service launches and products.• Developed outside sales marketing to target specific consumer based on region-wide metrics.• Developed business plan to present and influence senior management decisions.

Provided consulting services in London, England and the continental United States. Provided hands-on instruction, technical assistance and problem resolution to business clients. Managed and operated B2B service company focusing on training, remote helpdesk, website development, and project management. Created positive, productive work and training environments. • Answered questions and trained clients while communicating complex technological concepts in clear, concise terms to non-technical audience.• Managed 5 primary customers and managed out sourced sales force; designed metrics for assessing performance to ensure quality, and utilized adult learning strategies and procedures for improving actual performance. • Designed, published, and distributed computer software training materials to ensure maximum retention, product installation and service procedures.• Managed/Lead sale team and manage multi-clients post-sale ensuring high retention rates.• Provided consultation, ADIO WELLNESS CENTRES LIMITED (London, UK), 2008: project management, and marketing support for new chiropractic office in London. • Developed and implemented marketing efforts designed to drive web site traffic and sales through search engine optimization techniques for YourNeighbour Concierge (London, UK), 2008:• Developed and implemented online customer acquisition plan designed to maximize site traffic and sales demand for TeachAfricaOnline (Upstate, South Carolina), 2007:• Assessed restaurant client needs and developed new media marketing solutions to maximize campaign effectiveness. Brasserie Ecosse Restaurant (Upstate, South Carolina), 2007: