William Cullen Email & Phone Number

Redfern, NSW, AU

Sydney, New South Wales, Australia

• I currently work with Seven in a freelance capacity, most recently facilitating campaigns for Polestar, Radius Care, PPG Paints, Avanti Finance, and more, including developing targeted creative concepts, advertising.
• Produced effective brands, websites, content, communications and sales collateral for time-bound, budget-conscious owner-operators.
• Developed a single-brand B2C e-commerce site and digital marketing campaign to optimise sales, achieving over $100k in sales in its first 12 months and ~100 labour hours saved.

Auckland, New Zealand

• Seven is an independent B Corp-certified brand and design studio that crafts compelling strategy, beautiful brands, and memorable content. In my role, I:
• Developed and implemented targeted marketing strategies and content for leading New Zealand brands across property, finance, automotive, tech, health, manufacturing and retail.
• Partnered with media agencies to develop and implement targeted lead-generation and brand campaigns for clients.
• Collaborated with Strategic Partner to develop brand strategies and facilitate workshops, conduct market research, brand analysis and positioning, and produce tone of voice guidelines, writing principles and personas.
• Repeatedly developed subject matter expertise across numerous and varied sectors and products.
• Led and supported accounts, realising ambitious ideas, creative, and communications through direction and partnership.

Auckland, New Zealand

• Strategy Creative is an independent strategy, branding and product company focused on connecting human needs to business outcomes. In my role, I:
• Developed content strategies to help clients produce compelling communications and content that reflects their brands and strategic intent.
• Produced long and short-form copy and scripts for digital, print and video applications.
• Collaborated with Designers and clients to produce engaging advertising campaigns and innovative direct marketing initiatives for lead generation and brand awareness.

Auckland, New Zealand

• Partnered with clients to uncover and interpret insights, produced effective creative briefs and drove timely content creation.
• Assisted in the detailed execution of client budgets through effective documentation and communication.
• Produced social media strategies and content, managed clients' digital channels, and assisted with brand strategy, including brand stories, personas and values.

Auckland, New Zealand

• Spaceworks is a progressive, multi-disciplinary interior architecture partner creating spaces that change how people experience the world. In my role, I:
• Delivered marketing-qualified leads through content, brand and digital marketing efforts
• Assumed full responsibility for marketing activities for 12 months following the departure of the Marketing Manager
• Authored thought-leadership pieces for industry-related publishers and coordinated PR initiatives.
• Devised and implemented a rebrand, including a website and content overhaul.
• Increased project revenue through logo and graphic design service extension.

Auckland, New Zealand

• Rose & Thorne is a disruptive lingerie company that’s developed innovative fit technology for unparalleled comfort. In my role, I:
• Received exposure to multi-facets of the business in its infancy, with adaptability and flexibility a priority in its startup phase.
• Managed distribution and logistics, delivered a zero downtime premise shift, facilitated inventory control and management, improved order fulfilment efficiency through pick-and-pack warehouse layout redesign, and.

Auckland, New Zealand

• Assisted with marketing and PR initiatives, facilitated a website re-launch and maintenance, developed marketing collateral and consulted customers in a retail and customer service capacity

Auckland, New Zealand

Bachelor Of Commerce - Bcom, Marketing And Innovation & Entrepreneurship

High School, Excellence Endorsement