William D. Smith, Ama-Cpm Email & Phone Number

New York, New York

New York, New York

• Create and execute integrated, multi-channel marketing campaigns for seminars, online learning and onsite training and development• Develop strategy and integrated marketing plan for membership program• Manage and implement social media marketing including Facebook, Google+, LinkedIn and Twitter• Analyze past results, future trends, and strategic initiatives to formulate scheduling recommendations• Determine and execute strategies for special projects including customer retention, membership analysis and industry-specific event marketing• Create and manage seasonal and annual marketing budgets• Work closely with Learning Solutions Managers to identify viable markets and topics for new product development• Determine audience needs and develop marketing strategy for AMA Women’s Leadership Center• Develop marketing plans for new product and lead generation webcasts• Work with SEO agency and web team for website optimization

Nyc Flagship Store

Developing start up, creating strategy, managing execution, and responsible for community involvement through Instagram, Facebook and twitter accounts.

490 Driggs Avenue, Brooklyn, Ny 11211

• Met with clients, discussed and analyzed their specific requirements and resources• Researched markets and databases matching requirements with available inventory• Examined and shared latest market trends through social media• Created and managed online advertising on several websites

• Provided strategic direction for conferences, webcasts and leadership experience programs• Supervised and managed the promotional mix of campaigns including direct mail, email, digital and social marketing• Managed budget and provided forecasts for all promotional expenses• Created blogging strategy and managed bloggers for events• Launched social media task force and implemented social media strategy• Led new initiatives for market research, SEO/SEM and Google Analytics• Created and executed conference and membership promotions internationally including Europe, Latin America and Asia-Pacific• Supervised and developed marketing team including marketing managers, production coordinators and assistants

• Developed marketing campaigns for financial, technology and healthcare conferences• Executed direct mail promotions and print advertising, assuring that all mail dates and advertisement deadlines were met• Ensured promotional budgets were maintained and accounted for all marketing expenses• Coordinated the production of all mail pieces and advertisements, maintaining a strict schedule from desktop creation to mail date and ad placement• Conducted extensive back end analysis to determine final return on investment• Developed analytical spreadsheets reviewing previous results for conference registrations, varying marketing strategies, profiles of attendees and geographical data

• Researched and reviewed clients’ products to determine target audience• Analyzed response results from clients’ previous direct marketing campaigns• Worked closely with Account Executives of major accounts preparing packets and proposals for direct marketing campaigns• Verified and maintained status of pricing, approvals and deadlines of campaigns

Bachelor Of Business Administration, Marketing

Activities and Societies: Phi Delta ThetaBachelor of Business Administration in Marketing Accounting Advertising Business Analysis.

Education record