Editor, Lutheran Partners
• Planned, edited, and produced 6 issues per year that reflected themes pertinent to reading audience’s and advertisers’ interests, in cooperation with graphic designer, advertising representative, copyeditors, authors, and advisory committee members.• Wrote editorial comments for each of the six annual issues since becoming Editor• Sought reader opinion through focus groups and surveys and incorporated into content.• Added 5 new columns in response to reader interest including… Show more • Planned, edited, and produced 6 issues per year that reflected themes pertinent to reading audience’s and advertisers’ interests, in cooperation with graphic designer, advertising representative, copyeditors, authors, and advisory committee members.• Wrote editorial comments for each of the six annual issues since becoming Editor• Sought reader opinion through focus groups and surveys and incorporated into content.• Added 5 new columns in response to reader interest including video and web resource reviews, religion/science, historical photo feature, and collection of personal narratives from readers on issue’s theme.• Redesigned magazine in 2007 in cooperation with the advisory committee in terms of purpose, editorial content, graphic design, and advertising strategy. Redesigned magazine published on schedule and within budget for the inaugural January/February 2008 issue.• Collaborated closely with graphic designer during pre-press production stage for each issue, as well as during the strategic redesign process in 2007 which dealt with paper weight and quality, font size and design, and introduction of 4-color.• Planned in cooperation with advertising representative how to promote each issue’s theme with advertisers. • Strategized to attract the attention of advertisers by establishing annual thematic issues of interest to advertisers and readers, including themes such as higher education, youth, music, and stewardship of life.• Covered majority of production-related costs through ad revenues that totaled $2M+.• Successfully resolved U.S. Postal Service challenge to restrict advertising by changing mailing status from non-profit to commercial rates. • Initiated orderly process of integrating web site and print versions, developed web resource columns in both print and web versions, sought web advertising, and began archival project to post all editorial content from 1988-2010. Show less