William Dennis Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Macquarie Park, Nsw, Au

Summary- Senior marketing leader within the enterprise & business marketing team, accountable for brand and preference driving marketing as well as growth marketing- Responsible for brand strategy, execution, amplification and optimisation for enterprise & Business within the master Optus brand- Accountable for driving consideration, demand and acquisition amongst enterprise & business customers with a key focus on commercial outcomes- Responsible for end-to-end growth marketing to drive intent and demand for Optus’ suite of business products with an ambition of new customer acquisition​- Leading a team of 10 cross-functional marketers

Macquarie Park, Nsw, Au

Summary- Senior Business Marketing lead responsible for delivery of strategic initiatives to market with best-in-class marketing & channel support​- Accountable for driving consideration, demand and acquisition amongst business customers with a key focus on commercial outcomes​- Holistic accountability from proposition development, through to integrated omni-channel (owned, paid, earned) communications & customer experience​- Responsible for end-to-end product marketing to drive intent and demand for Optus’ suite of business products with an ambition of new customer acquisition​- Responsible for Channel Marketing to deliver best-in-class experiences for business customers in relevant sales channels (e.g. retail, business centres)​- Responsible also for Business Go-To-Market function, driving business-unit collaboration to plan, implement & optimise cross functional initiatives​- Managing a team of 12 marketers​Achievements- FY21 Optus Award for Leadership​- FY22 Executive Talent Program​- Delivery of material improvement in key demand metrics - online website demand, inbound calls and equivalent efficiencies in accountable media metrics - cost per online session and cost per online order- Head of Business Marketing delegate in the Executive Leadership Team (over >12 months whilst role vacant)​- Led the development and execution of the overarching Business Plus product proposition​- Proactively managed business marops (incl. vendor & budget management)​

Macquarie Park, Nsw, Au

Summary- Acquisition Marketing lead responsible for end-to-end strategic planning, implementation, optimisation and reporting for acquisition marketing activity for all consumer products including Mobile (Postpaid, Prepaid, Connected Devices) and Home (nbn, 4G Home Internet, 5G Home Internet)​- Responsible for driving integrated comms across all consumer touchpoints including advertising, owned channels (website, retail) and customer marketing​- Accountable for forecasting and delivery of omni-channel demand into Optus sales channels (retail, online, telesales)​- Responsible for a multi-million dollar media and production budget​- Manage a team of 6 highly effective marketers​Achievements- FY20 Optus Heroes Award​- FY2020-21 - Optus Talent for Leadership Program​- FY18 Pacesetter Award for Achievement​- Australia’s Strongest Brand for 2020 (Brand Finance) & Marketing Team of the Year for 2020 (Mumbrella)​- Innovation leader – development of new CLV model, Australia’s first personalised digital OOH campaign, first-to-market airport advertising personalisation based on incoming flight data​- Proactive introduction of Agile into team to improve operating model​

Macquarie Park, Nsw, Au

Acquisition Marketing lead for mobile portfolio across consumer & small business markets.Responsible for successfully leading strategy, planning, execution & reporting of all omni-channel marketing acquisition activity for the mobile portfolio.Owner of mobile portfolio communications strategy in line with overarching brand & product strategies.

Macquarie Park, Nsw, Au

Associate Director for Digital Marketing with scope including:- Strategic development, planning and execution of digital marketing plans for Optus consumer and Soho/Micro categories- Omni-category channel strategy for owned and paid media channels- Budget management and delivery of efficient spend in line with agreed targets- Ownership and achievement of business demand targets in terms of site traffic, media-attributed orders and media attributed call volume.

Macquarie Park, Nsw, Au

Summary- Digital Marketing lead responsible for development, implementation and optimisation of an integrated & efficient digital marketing strategy for mobile products across paid/owned channels to drive consideration and purchase- Collaborated closely with analytics teams and agency partners to derive actionable insights and in turn produce more efficient, informed marketing activity as well as identify opportunities for innovation- Stringent management of media budget to drive efficient, quality demand into Optus digital sales channels and optimise between product & channel to do so- Managed a team of 4 digital marketing executivesAchievements- 35% reduction in ‘cost-per-sale’ metric for online sales for FY19- 93% YoY uplift in media-attributed online sales- Guest speaker at both Millennial Marketing Conference & Macquarie University- Creation of the Optus Regional Hub & Hyperlocal Social LAM program- Innovation leader - launch of SEM smart bidding and YouTube to SEM beta test

Bella Vista, Nsw, Au

Marketing Campaign Manager working across the acquisition and retention sides of the Woolworths Money Credit Card product portfolio, particularly in a digital space. Marketing Project Manager for the Woolworths Money Mobile App - Working closely with the product and marketing departments to deliver on consolidated requirements. Also developing relevant marketing collateral in support of App launches and developments.Development and implementation of digital marketing communications as part of TTL campaign to deliver on key business goals. This includes digital display, SEM & SEO, landing pages, social media and eDM assets well as refining the communications planning and customer journey for these channels.Analysis of activity and development of behavioural insights and learnings stemming from this - also recommendation of post - launch optimisation potentialStakeholder management - ensuring all stakeholders, both internal (legal, product teams, IT, Ops, senior management) & external (credit issuers, agencies, PR) are consulted throughout the campaign development process. Often this means juggling the multiple conflicting positions of different stakeholders to arrive at a mutually beneficial outcome

Campaign- Management of key brand campaigns for Woolworths supermarkets from briefing through to delivery- Collaboration with senior management team on major brand campaignsPeople- Developing and sustaining positive client relationships to produce mutually beneficial solutions for both client and agency- Management of a graduate business executive and their professional development- Juggling all internal and external stakeholders and their demandsStrategy - Working with strategy department to uncover customer insights and develop appropriate strategic responses to utilise these insights. Brand- Woolworths brand custodian, ensuring consistency, suitability & efficacy of creativeProcess- Development of refined internal processes to ensure the best use of resources

New York, Ny, Us

Campaign- Sole management of minor briefs (Nokia BTL, Listerine) as well as providing assistance to the wider team on major campaigns (Smirnoff brand, J&J brand)People- Liaise regularly with clients and develop positive, mutually beneficial relationships- Ensuring AM & AD were supported as required Administration- Provide administrative aid to the rest of the business team wherever required

Mba Micro-Credential, Financial Acumen

Bachelor Of Business, Economics & Marketing

Education record