William Doughty Email & Phone Number

Philadelphia, Pa, Us

London, London, Gb

Chicago, Illinois, Us

• Manage & execute Google & Microsoft search campaigns for large Automotive, Financial, & Healthcare clients. • Conduct keyword, search query, & ad copy analysis to identify optimization & expansion opportunities. Develop A/B & variate testing strategies. Execute copy & landing page testing utilizing Google’s Experiments & Ad Variation tools; iterate & test based on learnings from data. Provide search ad copy recommendations for optimal clickthrough rate & ad relevance. • Develop ROAS targets & target cost per acquisition goals for use with Smart Bidding. Calculate & assign unique values to each conversion to leverage Maximize Conversion Value bidding in order to align paid search campaigns with the business objective of maximizing revenue. • Develop remarketing & audience targeting strategies based on site behavior as well as affinity, in-market, & demographic analysis. Create Combined & Custom audiences in GA & in-platform to create granular audiences for targeting, observation, & optimization. • Distill large data sets into digestible & actionable insights + takeaways. Create & deliver presentations with results, insights, & recommendations to day-to-day marketing team as well as client’s C-Suite & executives.• Proactively align strategy by researching & analyzing 1st & 3rd party channel, industry & competitive data to identify macro & micro trends. Collaborate with Social, Creative, Web & SEO Depts develop a cohesive & compelling experience across the entire customer journey. • Create shared bidding strategies to further empower bidding algorithms by combining conversion data across multiple campaigns to create more reliable & robust audience & intent signals. Create & maintain shared negative keyword & audience lists at the account level. • Continuously test & implement new opportunities based on trends, new platform capabilities, new ad formats/features, & betas.

Philadelphia, Pa, Us

• Craft and drive PPC strategy through an integrated approach to Search. Leveraging expertise across a variety of paid channels and collaborate closely with SEO to help grow clients' bottom line.• Consult with clients, learning their needs and overall business objectives and leveraging the data to grow their business via measurable recommendations and results.• Ensure analyses and client recommendations are rooted in both paid and organic data-- supporting keyword research, ad copy creation, landing page recommendations, and performance analysis.• Oversee day-to-day campaign strategy & management, and use big data to make recommendations at scale.• Prepare and lead presentations for clients that demonstrate impact and value on their bottom line.

Philadelphia, Pennsylvania, Us

• Manage SEM & Digital Marketing Team focused on driving home sales and growth in the housing industry• Leverage attribution modeling, Multi-Channel Conversion Funnels, behavioral / intent data, and machine learning to optimize bidding algorithms, inform strategy, and increase qualified leads and ROI from SEM.• Plan, build and manage digital campaigns to complement SEM including Display, Remarketing, IP Targeting, Geo-Fencing, OTC/CTV, and Programmatic campaigns.• Transform large data sets into actionable recommendations for SEM clients.• Recommend and drive process improvements across department and agency to increase efficiency, revenue, client satisfaction, and growth.• Use Google Analytics & 3rd party tools to analyze data for actionable insights to optimize digital campaigns and provide in-depth reporting.• Meet with clients in-person and virtually to present campaign results, strategize, and identify opportunities.

Philadelphia, Pennsylvania, Us

• Develop, Manage, and Optimize Paid Search & PPC Campaigns• Develop, Manage, and Optimize Remarketing Campaigns on Web, Facebook & Instagram.• Recommend annual SEM strategies. Plan accompanying budget, and schedules. • Onboard Google Data Studio across agency for data analysis and monthly reporting. • Develop live interactive analytics dashboards for clients using Google Data Studio. • Use Google Analytics to monitor paid search campaigns and website traffic. • Collaborate with account executives to develop, implement and optimize digital strategy for accounts.

• Developed, directed and measured the execution of strategic annual and long-termmarketing plans in order to meet and exceed $15.5 million revenue and 21,000 guest targets.• Designed website using WordPress; optimized UX and implemented SEO strategy.• Managed targeted PPC and paid search campaigns using Google AdWords and Bing Ads;tracked in DoubleClick and maximized RTOAS with Google Analytics and A/B testing.• Created & deployed e-mail survey to collect quantitative and qualitative customer data;conducted survey with 1,150 respondents; proposed diversification strategies for growth tomanagement and Board Members based data analysis in Google Analytics and IBM SPSS.• Planned, scheduled & executed direct-mail, email, digital, and print marketing campaigns.• Placed stories in Philadelphia Magazine, local papers, radio, and online outlets to promotemessage of organization and upcoming events.• Increased impressions of print and digital advertising campaigns by 38% and cut costs 18%by re-evaluating distribution outlets and re-negotiating contracts to optimize ROI.

Sidney, Ohio, Us

• Updated and optimized company website and social media accounts.• Assisted marketing director with client outreach and relationship management via directmail, email marketing, and personalized communications.• Conceptualized and designed brochures, infographics, and marketing materials in Photoshopand InDesign.

• Supported marketing team with analyzing new growth opportunities and assistedMarketing Director with day to day responsibilities.• Developed mutually beneficial partnerships with local high-end restaurants to create anincentive program for season ticket holders.• Researched and identified strategic locations for marketing campaigns to maximize exposureto event’s target demographics.

• Received scholarship to travel to China to study learn about international businessthrough immersion in local culture and business environment.• Led a team of 5 students that designed, developed, and prototyped a portable waterfiltration system utilizing nano-filtration technology.• Studied emerging markets throughout Asia by touring and working with factories,learning about their processes, the global economy, and strategies for growth.

Bachelor Of Business Administration (Bba), Marketing

Bachelor Of Business Administration (Bba), Marketing