- Responsible for product strategy and assortment on hyper-growth e-com platform- Re-source Top Private Label categories from trading companies to direct factory (10,000 skus)- Diversify supply base to facilitate growth goals and mitigate supply and freight issues- Manage and develop current and new supplier relationships- Negotiate direct Premium Brand contracts- Utilize proprietary and industry data to create lifecycle management process- Developed set/kit process to sell “entire job” to increase AOV- Identify key growth opportunities and create action plan to execute- Create new exciting brands that speak to targeted customer- Continuous improvement of digital part buying experience- Digital assets that matter to customers (High quality and 360 photos)- Marketing copy, specs and titles/descriptions that ensure customers find the proper part they need- Defined key terms so customers can easily search - Manage high-performing, cross-functional teams to execute company wide initiatives and strategies- Leverage industry relationships drive new business opportunities to increase market penetration

- Established and executed brand and product marketing strategy- Digital marketing (website, social, email, press releases)- Field sales execution and communication- Restructured product sourcing strategy- Diversified vendor base - Mitigated tariff risks- Maximized GP$ and GP%- Identified high quality business partners- Audited potential business partners- Negotiated costs, shipping and terms- Ensured ongoing quality performance- Led cross-functional product launch teams- Managed portfolio pricing and pricing changes - Refined product lifecycle process- Created operational efficiency through consolidations- Conducted monthly sales training calls to- Launched, company first, national marketing campaign

Category Manager - Hand Tools and Storage - Manage Hand Tools and Storage product portfolio with 2000+ products in over 800+ retail locations- Drove incremental revenue and gross profit by: - Optimizing product pricing - Marketing/pitching product - Launching new products - Maximizing $ per square foot - Developing new marketing and sales techniques - New customer acquisition - Priced and forecasted individual SKU’s on a daily, weekly and monthly basis- Forecasted promotional events and new item performance - Protected core business by staying hyper focused - Researched and identified key opportunities for new product lines- Set requirements for product quality- Built weekly, monthly promotional catalogs- Launch new products and brands- Directed product photography and marketing- Lead Collaborative cross-functionally teams to develop: - Brand strategy - Packaging design - Logos - Marketing copyProduct Development - Created and implemented Product Development process- Analyzed manufacturer, competitor and market data to prioritize quantify new business opportunities - Collected and researched competitor data- Developed and executed brand strategy’s across all product categories- Ensured positive customer shopping experience- Forecasted incremental sales and potential cannibalization of product initiatives - Lead and collaborated with category teams to streamline line review process- Spearheaded brand and quality strategies- Presented and pitched executive team on a weekly basis- Tracked approved initiatives and compiled post-mortem analysisCategory Manager - Shop Equipment - Managed Shop Equipment product portfolio with 1000+ products in over 800+ retail locations

- Managed retail channel marketing through business partner The Home Depot- Created and executed merchandising and marketing strategies- Distributed and coordinated POP, signage and product information cards- Plan and organize corporate trade shows and events- Prepared product launches and promotions for in-store execution- Sought opportunities to increase market share- Pitched new promotions and products - Maintained key relationships with THD marketing and sales- Coordinated promotions calendar with sales and operations- Created and managed quarterly sales execution playbook- Targeted and studied key demographics/buying trends in industry- Wrote, proof read and edited: Marketing Copy, Packaging and Sales Promotional Material- Protected brand and positioning - Partnered with other Brands for promotions and sponsorships

- Managed product merchandising in territory through our business partner The Home Depot- Executed merchandising and marketing strategies- Created opportunities to help both companies win- Communicated to Key Decision Makers the success of sales events and special buys- Supported stores in their executive walks and events- Corrected inventory levels and counts- Exceeded customer expectations by ordering product not available in-store at The Home Depot- Used selling skills to obtain retail space over “exclusive” brands within The Home Depot - Built hype and educated employees and consumers on new products and services- Drove incremental sales through special events- Drastically reduced the return/credit rate for returns from The Home Depot- Participated in large scale events such as Golden Boy Productions Fight Night, MLB Triple Play, etc- Received industry leading management training and development