Spearheaded the effective management and implementation of various fundraising, sales and sponsorship initiatives that were outlined for radio programs in Country Cares, Radio Cares, Promesa and St. Jude Rocks. Ensured the success of 100+ US-based fundraising events (including 3 national seminars) by coordinating and distributing content, securing speakers, setting timelines and reviewing sponsorship efforts. Prepared customized print, on-air and digital material that detailed fundraising, sales, sponsorship and event-related information. Built relationships with field staff, radio sellers, on-air talent and radio executives.• As a Trainer, increased sales revenue by 74% after developing and conducting a one-day training session that was aimed at educating station representatives on different strategies that could be used to enhance sponsorship revenue.• Served as an Individual Contributor; successfully managed and coached over 20 local event staff across 11 regional offices.• Oversaw 103 east coast fundraising events in the 2022 fiscal year, with the events raising more than $11M for St. Jude, achieving a 4% increase over the total raised in the prior fiscal year.• Boosted radiothon sponsorships, revenue, and fundraising dollars (from $1.3M+ to $2M+) by creating marketing materials and tools that were used to aid radio station partners.• Coordinated a multidepartment effort to create a 3-year strategic plan for Music & Audio Engagement initiative, a $65M+ program offered annually for the hospital.• Constantly achieved brand objectives and promoted profitability growth by not only establishing sales campaigns, strategies, goals, and forecasts but also guaranteeing proper alignment with brand standards and guidelines.• Increased awareness with general market and multicultural donors by developing customized campaigns.• Spearheaded a 3-year, multi-department project that evaluated the introduction of St. Jude fundraising across Canada.

Supported organizational targets by recruiting national and regional corporate partners, overseeing the development of corporate concepts and comprehensively managing 6 partner portfolios totaling $360K in annual revenue. Supported operations by performing client needs assessments, scheduling meetings and maintaining sales efforts (prospecting, cold calling, selling feature and benefits, closing sales). Drafted articles with the aim of electronically updating supporters on all corporate-level sponsor activities.• Despite challenging economic times, obtained $55K after cultivating 2 national partnerships and securing 3 regional sponsorships.• Drove company vision and objectives by aiding in the success of local sponsorship efforts, facilitating the development of new sponsorship opportunities and performing quarterly sales and sponsorship training for new regional staff members.• Ensured the fulfillment of national sponsorship benefits by partnering with internal departments and national sponsors to initiate, negotiate and approve contracts and agreements.

Contributed to the success of the Radiothon division by establishing the entire sales and sponsorship department and strengthening relationships with 170+ local children’s hospitals. Utilized wide-ranging skills to develop and sell event sponsorships and marketing opportunities. Assured the proper alignment with brand standards by negotiating contacts with company media buyers and partner radio stations. Guaranteed the success of the division’s website by creating and moderating the sales and sponsorship tools section. Ensured visibility and transparency of all information by presenting sales status reports and success stories at semiannual conferences.• Between 2006 and 2007, increased previous annual revenue by 60% (more than $4M).• Surpassed average annual sponsor goals by 6%, after collaborating with the department to timely complete all sponsorship and sales-related tasks.• Boosted revenue, via collaborations with company affiliations, by assisting radio station partners with the creation of specialized tools and services.• Used exceptional leadership, communication, and management skills to train various sales managers and account executives from more than 250 radio stations across the US, Canada and Ireland.• Comprehensively drafted and/or updated all annual sponsorship training manuals, sponsorship success stories and articles.

Facilitated the retail funding of local marketing campaigns by successfully managing member-specific Co-op and NTR programs. Provided oversight during the development of premium products and strategic marketing plans. Compiled and analyzed industry data before generating and presenting results, at state broadcast association meetings and national conferences, that focused on marketing trends. Maintained 5K items in the cooperative advertising database while simultaneously creating recruitment proposals (for the company’s annual publication), training materials (regarding manufacturer-funded opportunities), and weekly e-newsletters.• Successfully designed the first non-traditional revenue survey for radio which detailed the various methods in which members generated alternative revenue. • Continuously secured additional funding after conducting detailed training to all company members.