William E. Panton

William E. Panton Email and Phone Number

Project Manager and Consultant @ Tron City Capital
Toronto, ON, CA
William E. Panton's Location
Greater Toronto Area, Canada, Canada
About William E. Panton

▪ A highly achieved and results oriented Business Development Director, Digital Growth Strategist, Data and Business Analyst, achieved goals through projects that translate customer needs into new products, services, and profits, with over 10 years of experience▪ Skilled at directing multiple initiatives while delivering results on primary objectives including the use of data▪ Experienced in cost containment as an integral business practice of maintaining expense levels to prevent unnecessary spending and thoughtfully reducing expenses to improve profitability and with long-term productivity to the company

William E. Panton's Current Company Details
Tron City Capital

Tron City Capital

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Project Manager and Consultant
Toronto, ON, CA
Employees:
1
William E. Panton Work Experience Details
  • Tron City Capital
    Project Manager And Consultant
    Tron City Capital
    Toronto, On, Ca
  • Tron City Capital
    Project Manager/Consultant
    Tron City Capital Nov 2017 - Present
    Toronto, Ontario, Canada
    Responsibilities:▪ Prospecting, onboarding, and retaining new and existing business clientele with the use of Salesforce Administration CRM▪ Building and maintaining relationships with investors and shareholders for clients in targeted sectors (Life Sciences, Technology, Wines and Spirits)▪ Conducting market research, providing investor presentations (design suitable, high quality logos and colour schemes) and business plans with factual data and content for executive and legal… Show more Responsibilities:▪ Prospecting, onboarding, and retaining new and existing business clientele with the use of Salesforce Administration CRM▪ Building and maintaining relationships with investors and shareholders for clients in targeted sectors (Life Sciences, Technology, Wines and Spirits)▪ Conducting market research, providing investor presentations (design suitable, high quality logos and colour schemes) and business plans with factual data and content for executive and legal approval▪ Submit business decks, sales presentations, and subscription agreements on client’s behalf to list of warm lead prospects through email marketing campaigns and measure CTRAchievements:▪ Maintaining strong relationships through written and verbal communication, and consistently submitting new up-to-date information about the company (press releases, news articles) to new potential contributors had helped result in the client’s company being able to raise over 7 figures (company reference available upon request) Show less
  • Ame Academy Inc.
    Senior Digital Marketing Specialist/Consultant
    Ame Academy Inc. Sep 2015 - Jun 2022
    Toronto, Canada Area
    Providing digital marketing and advertising solutions for individuals and businesses. (Performance Marketing, User Acquisition, Mobile Apps, iGaming)Services include:▪ Business Analysis & Assessment▪ Digital Marketing and Advertising Services▪ Performance Marketing/User Acquisition▪ Mobile App Project Management▪ Apple Search Ads Monetization▪ Google Play Store Ads Monetization▪ Advanced Video Advertising▪ Mobile App Analytics & Competitive Analysis▪… Show more Providing digital marketing and advertising solutions for individuals and businesses. (Performance Marketing, User Acquisition, Mobile Apps, iGaming)Services include:▪ Business Analysis & Assessment▪ Digital Marketing and Advertising Services▪ Performance Marketing/User Acquisition▪ Mobile App Project Management▪ Apple Search Ads Monetization▪ Google Play Store Ads Monetization▪ Advanced Video Advertising▪ Mobile App Analytics & Competitive Analysis▪ Digital Media Buying▪ Google Ads▪ Bing Ads▪ Facebook Ads▪ Google Ads Mobile▪ Customer Acquisition▪ Google Analytics▪ Lead Generation▪ Wordpress▪ Shopify▪ Squareup▪ Instagram Ad Management▪ TikTok Ad Management▪ E-Commerce Training, Coaching & Consulting▪ Importing, Exporting, Sourcing and Negotiating products with global suppliers▪ Managing companies advertising budgets and testing campaigns for highest ROI▪ Best SEO practices and marketing for your products and business▪ Product Launching▪ Private Labeling▪ Brand Building, Brand Expansion & Brand Awareness▪ Social Media Marketing▪ Advanced Twitter Marketing▪ General Accounting▪ Remarketing▪ Sports & Entertainment Content Marketing▪ Real Estate MarketingHighlights/Achievements:▪ Successfully managed a high-stakes advertising budget of $1.2 million, demonstrating keen financial acumen and resource optimization▪ Spearheaded initiatives that led to a notable 20% increase in ROI, showcasing a data-driven approach and a focus on measurable outcomes▪ Utilized key performance indicators (KPIs) to inform decision-making processes, resulting in improved ROI and enhanced campaign efficiency Show less
  • Clearpier
    Director Of Business Development
    Clearpier Feb 2019 - May 2019
    Toronto, Canada Area
    ClearPier is Canada’s leading premium performance marketplace for advertisers and publishers. Our mission is to bring efficiency, transparency, and quality back into the digital ecosystem. We help publishers maximize their ad inventory yield by unifying their demand sources while ensuring brand-protection, while simultaneously offering advertisers a robust programmatic and performance trading solution through our premium supply. Responsibilities:▪ Main Verticals: iGaming, Sports &… Show more ClearPier is Canada’s leading premium performance marketplace for advertisers and publishers. Our mission is to bring efficiency, transparency, and quality back into the digital ecosystem. We help publishers maximize their ad inventory yield by unifying their demand sources while ensuring brand-protection, while simultaneously offering advertisers a robust programmatic and performance trading solution through our premium supply. Responsibilities:▪ Main Verticals: iGaming, Sports & Entertainment, and Ecommerce▪ Relationship management with existing clients▪ Building relationships with new advertisers and demand-side partners▪ Analyzing mobile app insights to identify inefficiencies and provide a proven solution of value▪ Onboarding new strategic partners for new Clearpier products▪ Identifying new opportunities, building new products, and enabling the sales of these products to new and existing advertisers▪ Liaising between high value demand-side partners to identify novel revenue opportunities ▪ Working with all of Clearpier's business units to execute new sales objectives and drive incremental revenue through new and existing channels▪ Evaluating new opportunities for business expansion and executing strategic business plans▪ Reviewing pitch decks, marketing materials, case studies, ad copy, and press releases▪ Optimizing internal workflows and inter-department processes (lead generation, sales, data entry, account management, onboarding publishers, development) ▪ Reporting on all facets of new business▪ CRM and pipeline management, setup, administrationAchievements:▪ Onboared 4 new clients within first two months with the company▪ Implemented new strategies of value for advertisers to increase their ROI by over 15% in the verticals of iGaming, Sports & Entertainment, and Ecommerce Show less
  • Visionsworks Media
    Account Executive
    Visionsworks Media Feb 2016 - May 2018
    Brampton, On, Canada Area
    Responsibilities:▪ Managing company advertising budgets, creating and running ad campaigns and measuring conversion rates▪ Analyze processes to identify pain points and areas needing efficiencies; then defining new processes that eliminates those bottlenecks within the process▪ Investigate and analyze opportunities to help improve business efficiencies and maximize use of existing systems and processes▪ Coordinate and support business users resolve day-to-day issues relating to… Show more Responsibilities:▪ Managing company advertising budgets, creating and running ad campaigns and measuring conversion rates▪ Analyze processes to identify pain points and areas needing efficiencies; then defining new processes that eliminates those bottlenecks within the process▪ Investigate and analyze opportunities to help improve business efficiencies and maximize use of existing systems and processes▪ Coordinate and support business users resolve day-to-day issues relating to application/software and operational systems▪ Managed a team of seven sales agents from company’s local and UK call center, measured how many calls were made on a daily basis by each rep, the amount of daily inquiries and the conversion rateAchievements:▪ Actively managing the Tech Track Project, the first ever Mobile Application system within the company. This initiative helps provide our sales agents the ability to access all their necessary checklists on their Mobile device and in turn streamlining efficiency across the regions and centralize reporting capabilities. The application will also serve as the singular repository for all checklists moving forward▪ Managed ad accounts and generate a 23% increase in total net profit for the company by single handedly implementing key marketing and advertising strategies by running a variety of ad campaigns, measuring the results and distributing a majorty of the monthly budget towards only the most effective campaigns with the highest conversion rates▪ Map different business processes to present to senior management and provide recommendations on how these processes can be better streamlined through the use of existing system tools, newly acquired tools or industry benchmark practices Show less
  • Wsi Digital Marketing
    Business Development Director
    Wsi Digital Marketing Jan 2014 - Sep 2015
    Mississauga, Canada Area
    Responsibilities:▪ Prospected, closed, and onboarded new clients▪ Responsible for Franchise Sales, and New Business Development in new emerging global markets▪ Managed a sales pipeline of C-Level Executives looking to transition into self employment via franchising; as well as existing business (traditional agencies, web developers, printers, etc.) looking to diversify their supply by joining WSI’s global digital marketing networkAchievements:▪ Brought in over $150k… Show more Responsibilities:▪ Prospected, closed, and onboarded new clients▪ Responsible for Franchise Sales, and New Business Development in new emerging global markets▪ Managed a sales pipeline of C-Level Executives looking to transition into self employment via franchising; as well as existing business (traditional agencies, web developers, printers, etc.) looking to diversify their supply by joining WSI’s global digital marketing networkAchievements:▪ Brought in over $150k worth of sales to the company within first 12 months▪ Created new and improved online advertising campaigns and methods which generated a 20% increase in revenue▪ Single handedly developed a new Change Management process that the Facility Managers can access and use to submit requested updates to the database in effort to streamline and make the process more efficient▪ Developed a Preventive Maintenance schedule process that the Mobile Engineering department utilized to identify needed repairs on some of the client’s capital assets and identifying excess of $2M in cost savings▪ Directly responsible for the design of a brand new Graphical User Interface and notification system which enhanced the user experience and gathered feedback on the completion of work requested Show less
  • Indigo Global Solutions, Llc.
    International Sales Executive
    Indigo Global Solutions, Llc. Jun 2011 - Jan 2014
    Miami/Fort Lauderdale Area
    Responsibilities:▪ Directly responsible for contacting, assessing, and qualifying buyers of sugar by the ship load from all over the world as the sales representative for Canada▪ Creating spreadsheets, scheduling, emailing and informing clients of the up to date LIFFE price for which sugar is being traded at and any other environmental concerns in the number one sugar supplying country in the world, Brazil.▪ Sending Soft Corporate Offers and specification documentation indicating… Show more Responsibilities:▪ Directly responsible for contacting, assessing, and qualifying buyers of sugar by the ship load from all over the world as the sales representative for Canada▪ Creating spreadsheets, scheduling, emailing and informing clients of the up to date LIFFE price for which sugar is being traded at and any other environmental concerns in the number one sugar supplying country in the world, Brazil.▪ Sending Soft Corporate Offers and specification documentation indicating selling and buying procedures.▪ Collaborated with teams (Finance, Sales, Marketing) to examine and solve business problems by accurately analyzing the needs of the client and assisting them to achieve improved quality and value for our customers▪ Collaborated with management teams to establish departmental standards, processes, and procedures and developed best practices for data collection and reporting – Business Analysis▪ Provided BL’s (Bill of Ladings) of the company’s most recent & current shipments/deliveries, Proof of Product Invoice, Brazilian Export Licence, Brazilian Articles of Incorporation, Brazilian Federal Tax ID # Document, Brazilian Federal Chamber of Commerce Certification Document, Brazilian RADAR Certification (Brazil’s Federal Government method of tracking taxable exported goods), and Brazilian Ministry of Agricultural CertificationAchievements:▪ Helped the company sell over 100,000mt (metric tons) to high quality international buyers/clientele▪ Created a validating process that was utilized to confirm the legitimacy of the international bank statements Show less
  • Sears Home Services
    Customer Support Team Lead
    Sears Home Services Jun 2009 - May 2011
    Toronto, Canada Area
    Responsibilities:▪ Providing solutions to customers on fixing their appliances, sending technicians to customer’s homes and selling appliance and equipment parts to customers over the phone▪ Inbound and outbound calling service working with Microsoft Office and LIS (Internal Sears CTAC System)▪ Worked with teams (Technicians, Customer Support, IT) to examine and solve business problems by accurately analyzing the needs of the client and helping them achieve improved quality (Data… Show more Responsibilities:▪ Providing solutions to customers on fixing their appliances, sending technicians to customer’s homes and selling appliance and equipment parts to customers over the phone▪ Inbound and outbound calling service working with Microsoft Office and LIS (Internal Sears CTAC System)▪ Worked with teams (Technicians, Customer Support, IT) to examine and solve business problems by accurately analyzing the needs of the client and helping them achieve improved quality (Data Quality) and value for our customersAchievements:▪ Implemented the idea for Sears CTAC Canada’s first mobile app to give customers a better and easier experience when ordering appliances and scheduling technicians▪ Received a promotion within first three months of working for the company Show less

William E. Panton Skills

Business Strategy Google Adwords Professional Google Analytics Business Analysis Digital Marketing Account Management Leadership Microsoft Office Seo Sales Management Sales Advertising Sales Digital Strategy Business Development Microsoft Excel Microsoft Word Management Communication Facebook Advertising E Commerce Seo Web Design Project Management Business Plans Social Media Marketing Social Media Marketing Strategy Digital Media Marketing Competitive Analysis Microsoft Powerpoint Microsoft Sql Server Microsoft Access Adobe Photoshop Adobe Premiere Pro Time Management Cross Functional Team Leadership Instagram Advertising E Commerce Consulting Bing Ads Execution Of Business Plans Online Lead Generation Board Presentations Investor Presentations Swot Analysis Programmatic Media Buying Sponsorship Sales Cross Platform Sales Programmatic Sales Video Advertising Negotiation

William E. Panton Education Details

Frequently Asked Questions about William E. Panton

What company does William E. Panton work for?

William E. Panton works for Tron City Capital

What is William E. Panton's role at the current company?

William E. Panton's current role is Project Manager and Consultant.

What schools did William E. Panton attend?

William E. Panton attended George Brown College, Iadt Institute Of Technology.

What skills is William E. Panton known for?

William E. Panton has skills like Business Strategy, Google Adwords Professional, Google Analytics, Business Analysis, Digital Marketing, Account Management, Leadership, Microsoft Office, Seo, Sales Management, Sales, Advertising Sales.

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