I was recruited to develop and supervise a territory consisting of service providers, strategic partners, and prospects to increase market share and revenue.Established and maintain 25 partnerships with sales teams, service organizations, and IT business executives, providing deeper conversations into current business and creating success.Boosted market share within partners’ business by leveraging and increasing Citrix Service Provider partners as fulfillment channels while working with end-user accounts on IT initiatives.

I created and executed quarterly marketing and promotional strategies to master agents, sub-agents, and value-added resellers in the Western region for Mitel.Functioned as Lead Event Manager for Mitel's largest UCaaS trade show event (Channel Partners), building executive relationships with partners and educating on business. Tasks included meeting room designs, deliverable execution, executive meeting scheduling, pre-event advertising, and post-event reporting.Ran over a dozen virtual/hybrid events for Mitel and partner agents, coordinating initial planning to post-event follow-up. Educated partners on all product lines and increased mindshare.Drove attendance in executing field events, such as demand generation, webinars, and advisory councils, helping maintain Mitel mind share, educating partners, and allowing sales teams to follow up appropriately.

I simultaneously managed over 30 different manufacturers with varying product lines including Plantronics, Epson, ViewSonic, Jabra, Canon, Ricoh, Lexmark, Brother, LG, Xerox, Philips, Targus, and others, within all business sales segments. During that time I maintained a yearly revenue budget of over $80M.Increased my partners marketing investments by building relationships, determining their specific product focus, and directing those funds toward messaging advantageous to sales teams.Developed brand marketing and promotional strategies for each partner’s field, giving those manufacturers different approaches to reach sales teams.Implemented training programs for onboarding new partner champions working with specific, supported partners, creating go-to representatives to assist sales teams with manufacturer-specific questions, reducing SLAs, and maintaining relationships. Other positions held:Partner Champion (Targus) IBM/ LENOVO Account Executive (under Direct Alliance division)