William Falla Email & Phone Number

Sunnyvale, Ca, Us

Provide field leadership to Regional Directors, both acute and alt-site, and their teams as an expert in key negotiations. Direct the development of comprehensive, high-impact strategies to drive capital and disposable growth to executive level C suite in targeted IDN’s. Present solutions to executive decisionmakers showing; improved patient care, reduction in over-all healthcare spend, a healthy and sustainable business model as well as provide turnkey solutions/workflows.• Finished FY 2023 at 146% and FY 2022 at 103%

Salt Lake City, Utah, Us

Provide strategy development/implementation and field leadership targeted towards large private and IDN owned practices. Negotiate contracts, hold customers to agreed upon revenue and sales goals on a periodic basis and drive increased usage. Targets consisted primarily of women’s health and urology HCP’s as well as any specialty where genetic testing could benefit the patient and practice. Spent approximately 8 months with the Women’s Health division and then transferred over to the Urology division.

Rancho Santa Margarita, Ca, Us

New England District Manager (2014 – 2016)Manage operations for a sales team to achieve rank in the top 20% of regions for minimally invasive medical devices used in most surgical specialties, leading teams to cultivate KOLs and secure C-level meetings. - Lead the development and implementation of sales growth initiatives to exceed fiscal year-end objectives for 2016 by 102%.- Train, coach, and lead sales teams to revitalize areas of under-performance and to exceed fiscal year-end objectives for 2015 by 103% via consultative selling and influential leadership.Director, Corporate Accounts (2016 – 2019)Provide field leadership to Health Systems Managers and their teams as an expert in key negotiations. Direct the development of comprehensive, high-impact strategies to drive capital and disposable growth to executive level C suite, IDN’s/GPO’s and large hospital systems. Oversee all aspects of custom contract development, executive-level relationship management, and program management utilizing a top-down sales approach.- Ranked in top 10% of Directors regarding the implementation of Customer Retention Contracts for 2017- Finished: FY 2015 at 103% / FY 2016 at 102% / FY 2017 at 109% / FY 2018 at 99%

Wayne, Pa, Us

Oversaw sales planning and sales management for a regional sales team. Motivated team to achieve sales goals covering a vast portfolio including Ligation, Instruments, Cardiac Suture and Trocars to multiple specialties. Responsible for P&L statement analysis, region-wide T&E, contract negotiations with IDN’s as well as contract development for large hospital systems. - “Region of the Year” in 2011 for achieving 103% of goal (only area to achieve plan)0 Finished: FY2012 at 101% and FY 2013 at 104%- During my tenure I trained and motivated individuals to exceed expectations, successfully leading a key team member who earned “Sales Representative of the Year” with numerous direct reports becoming “President’s Club Winners”

Largo (Tampa Bay), Fl, Us

Oversaw sales management functions for a regional sales team, P&L and T&E responsibilities. Led contract negotiations with GPO’s and IDN’s to establish lines of business with orthopedic, sports medicine, capital equipment and general surgery products.- Presidents Club winner 2008 and 2009- Executed sales strategies that resulted in 111% to quota with 26% sales growth in 2008 and 109% in 2009- Earned a promotion from Sales Manager to District Director of Sales in 2009