• Strategically aligned all marketing activities with the marketing funnel and optimized the buyer journey. • Segmented audiences and coordinated drip campaigns, triggered emails, one-off emails, digital ads, and landing pages to efficiently nurture leads through the marketing funnel• Established KPIs for the marketing funnel and digital marketing channels and responsible for setting and hitting performance goals• Setup, administer, and ran the Marketo instance• Improved the usability, design, content and conversion of the company website• Optimized and tracked digital ad campaigns to minimize CPAs and increase lead generation• Implemented lead tracking and marketing automation through Marketo for ALL marketing activities, digital or otherwise• Reviewed existing marketing campaigns across the business and automated where appropriate• Designed, edited, and updated landing pages, emails, and marketing graphics when needed• Discovered and implemented new technology and web applications to increase efficiency of marketing campaigns• Maintained knowledge and proficiency of all digital apps used by the marketing department, and understood how they all interact with each other and our database/CRM/ESP• Diagnosed issues with marketing apps and implemented fixes when possible, or delegate issues to IT/external partners when necessary• Ensure all platforms within the business communicate with each other to remove data discrepancies• Collaborate with other departments to develop and implement data input procedures and best practices.• Establish and maintain relationships with external vendors• Stay up to date with the latest trends and best practices in digital marketing, marketing technology, and marketing automation• Responsible for special projects as requested by company management• Accept ownership for completing new and different requests and explore opportunities to add value to the marketing department and the organization overall.

- Acquire and manage affiliate relationships creating multiple successful partnerships.- Build HTML email creatives and write copies to ensure strong delivery and engagement- Analyze send data and schedule emails with the appropriate timing to maximize engagement and revenue

- Acted as the friendly face of the hall while watching for unauthorized entrants- Handled cash transactions, rental equipment, and mail both incoming and outgoing for the hall while keeping track using Excel

- Made on the spot, decisive calls. - Worked independently and handled controversy with players, coaches, and fans- Kept track of scores and player substitutions