Bill Giacci Email & Phone Number

Sylvania, Oh, Us

Sylvania, Oh, Us

Sylvania, Ohio, United States

Sylvania, Ohio

New York, New York

• Directly responsible for all new business development and account growth, quickly earning significant market presence in the growing scent marketing industry.• Guided agency through initial business plan, product acquisition, web and branding design, back-end CRM and finance implementation.• Built sales strategies that saw immediate returns and revenue in the first six months of operation.• Instituted onboarding processes and expanded the sales team by 4x to meet growth and demand.• Led agency in prospecting, pitching and securing some of the largest nursing home facilities (40+) in the Greater New York Area, generating 150% sales growth in nine months.• Directed all efforts to improve agency notoriety through use of digital advertising campaigns, SEO, and trade show activation.

New York, New York

• Work closely with Account Executives and Creative teams on national digital advertising campaigns for businesses including but not limited to, Fernet-Branca, Bark Box, Live Nation, Citi Bank and NYU Langone.• Led department in writing meaningful copy in the Gothamist, serving as liaison between client and consumer, generating double the industry average CTR’s on digital assets served.• Assisted in quarterly agency growth of +15% by providing clients with spec sheets and detailed analytics, highlighting our unique position in an ever-tightening industry.• Responsible for maintaining, tracking and reporting numerous campaigns simultaneously across five unique websites.

Greater New York City Area

• Sole architect of Air Aroma’s current sales and fragrance installation practices streamlining processes and improving legacy systems.• Contract negotiator for numerous luxury hospitality brands, including; Intercontinental Hotels, Four Seasons, Mandarin Oriental, Ritz-Carlton and Hyatt.• Oversaw implementation of new products through R&D and design, leading to a +13% growth in sales.• Entrusted with designing copy for client scent marketing campaigns, illustrating a proprietary and progressive approach to olfactive marketing in retail and hospitality industries.

Bachelor’S Degree, English Language And Literature/Letters

Activities and Societies: Singing Men of Ohio, University Singers, Theatre Production, Lost Flamingos Theatre CompanyGraduated with BA.

Two Year Conservatory Training, Drama And Dramatics/Theatre Arts, General

College Prep