William Goodman, Cdmp Email & Phone Number

Washington, Dc, Us

Washington Dc-Baltimore Area

Freelancer focused mostly on men's style, gear, and pop culture. Bylines include: Maxim, Men's Journal, Gear Patrol, Men's Health, What to Pack, DCist, Complex, GQ, Robb Report, and SPY.

• Reorganized and executed revamped structure for the entire digital marketing program, including campaign tracking, which allowed for more accessible and more efficient campaign tracking• Analyze and report on digital campaign performance by pairing in-platform results with Google Analytics data through Excel pivot tables for one-to-one conversion tracking• Translate stakeholder objectives into measurable goals across digital advertising channels, including Facebook, Instagram, LinkedIn, Twitter/X, Google Ads, and Microsoft Ads• Develop, implement, and manage all aspects of digital ad campaigns, including content creation as well as campaign setup, conversion tracking, optimization, and reporting• Create Google Data Studio reports to visualize Google Analytics reporting data• Manage senior associate, email marketing’s workflow and processes • Manage overall strategic input into email as a tactic and messaging channel

Washington D.C. Metro Area

Translated stakeholder objectives into measurable goals across digital advertising channels, including Facebook, Instagram, LinkedIn, Twitter, Google Ads, Microsoft Ads, and AdRoll.Developed, implemented, and managed all aspects of digital ad campaigns, including content creation as well as campaign setup, optimization, and reporting.Analyzed and reported on digital campaign performance by pairing in-platform results with Google Analytics data through Excel pivot tables.Reorganized and executed revamped structure for entire digital marketing program including campaign tracking which allowed for easier and more efficient campaign tracking.

Setup, create and manage digital ad campaigns across a variety of channels including Facebook, Instagram, LinkedIn, Twitter, and Google AdWords for government and nonprofit clients.Analyze and report on digital campaign performance by pairing in-platform results with Google Analytics data through Excel pivot tables.Help understand client goals and translate them into executable digital marketing strategies.Develop digital ad copy.

Washington D.C. Metro Area

Contract role that plans and manages strategic paid social campaigns across multiple clients and multiple social media platforms including Facebook, Twitter, and Instagram.Provides best practices, latest trends and recommendations across the paid social ecosystem including content and creative units, building target audiences, structuring and managing campaigns, optimizing campaign performance and communicating campaign performance.Writes clear and concise presentations, summarizing data insights, outcomes, and implications in a straightforward and enlightening way for clients.

Alexandria, Virginia

Managed digital acquisition efforts focused on patient education, fundraising and advocacy on a local and national level. Annual efforts include more than 50 social media ad campaigns using Facebook and Twitter. Assist with deliverables for in house campaigns with third-party partners Active.com and Quantcast. Provided ongoing optimization, reports and campaign insights throughout lifetime of the campaign.Drafted copywriting for CEO blog posts, monthly enewsletters, print materials, and online blog posts.Moderated and managed online community message boards of more than 100 active users.Managed and delivered on various digital marketing requests including vanity URLs, tracking URLs, email and website performance reports.Managed 12 + digital display (banner) advertising campaigns using Google Double Click for Publishers (DFP). Optimize creative and serving for ad placements on five websites to meet client impression delivery goals. Created and presented client facing end-of-month reports.

Write television reviews and recaps for pop culture website which maintains mid-level Alexatraffic ranking

Create and produce weekly audio podcast, as well as creating daily comic book blog featuringreviews, news and editorialsManages editorial team of writers to schedule daily content

Create and produce weekly audio podcast discussing the television show Mad Men. The showreceives more than 1,700 listens per week

Columbia, Sc

Manage and organize press materials, production of releases and stories for upcoming events andvideo debuts for video production company.Work includes University of South Carolina Capital Campaign video, United Way of the Midlands Capital Campaign video and the “How to Look Like Ryan Gosling” video which has more than 500,000 views

Columbia, South Carolina Area

Developed inbound marketing content strategies. Leveraged qualitative buyer persona research to inform digital content, social media, SEO/SEM, and email marketing campaigns increasing website traffic and generating lead development.Maintained client’s social media networks by scheduling 6-10 posts per day in Twitter, 3-4 in Facebook and LinkedInEngaged with clients’ followers through daily live engagementDeveloped monthly email marketing campaignsPlanned, executed, and analyzed social media campaigns to increase reach and engagement

Columbia, South Carolina Area

As part of a college course requirement, worked with organization to build a multi-channel PR campaign around the lack of young women in information technology. Tactics included creation of promotional flyer, media list, news release, op-ed, news release and Tumblr account.

Customer service focused, outdoor retailer; advised customers on personalized hiking related gear.

Orlando, Florida Area

Assisted in the marketing, promotion and public relations for product launch of over-the-counterasthma treatment

Orlando, Florida Area

Organized, managed, promoted and hosted bowling fundraising event that raised $10,000Set up press material archive as well as local media listWrote column for national health magazine