William Morrell Email & Phone Number

Odessa, Fl, Us

✦ Strategic Leadership: Developed and executed technology strategies to align with business goals, driving revenue growth and market expansion.✦ Investment and Funding: Secured significant venture capital funding through strategic partnerships with investment firms and venture capitalists.✦ Technology Innovation: Spearheaded the design and implementation of advanced digital music solutions integrated with digital signage, enhancing customer engagement in retail environments.✦ Product Development: Led the creation of MVPs to validate marketing hypotheses and refine product features based on feedback.✦ Team Management: Expanded engineering, QA, product development, and support teams by fostering a collaborative and innovative work environment.✦ Digital Signage Solutions: Implemented state-of-the-art digital signage technologies to optimize in-store media experiences.

Work alongside the CEO to ensure the necessary technology infrastructure, build, deployment and engineering principles are aligned to achieve financial and marketing goals.Work with the CFO to engage investment firms and venture capitalists to continue funding. Make business critical technology decisions, such as technology design planning, product architecture layout, and development / deployment platform selections.Ensure an MVP with only the essential features created to check marketing hypotheses, analyze feedback and technology selection.

Brook Green, London, Gb

Successfully integrated 20+ Engineers into dunnhumby LLC post Aptaris acquisition across North America, India, and the UK.Instituted and reorganized regional continuous integration and delivery teams utilizing DevOPS and SRE principles cross regionally to maximize scalability and deployment scope as well as reduce silos.Consolidated and aligned build and deployment pipeline tools centralizing them in Google cloud.Planned, designed, and implemented datacenter to cloud migrations for production, as well as regional one-off data closets to mitigate risk and ease management and maintenance.Instituted SAFe and agile principles across the North American engineering teams.

Engaged investment firms and venture capitalists to continue funding Aptaris until our acquisition.Worked closely with Microsoft to partner and migrate our datacenter footprint to the Azure cloud platform mitigating risk, increasing scalability, redundancy, and performance.Incrementally built the Product, Engineering, Quality Assurance, Customer Support teams.Planned, designed, and implemented the technology and engineering infrastructure including hosting and deployment technologies, continuous integration / continuous deployment pipeline, tooling (Artifactory, Team City, Octopus) for both Azure and GCP.Introduced Development Operations, Agile and Scrum into the engineering development workflow.Working with the CEO to develop a strategic technology roadmap to lead us toward acquisition, which resulted in the dunnhumby acquiring Aptaris in May of 2018.

Wilkes-Barre, Pa, Us

Led PCI compliance team and instituted internal security audit programs for assets.Performed cost analysis of both on-premise and Azure and presented findings of a net annual savings of $48,000 to senior management and Board of Directors.Led development effort to migrate on-premise SQL database to Microsoft Azure Cloud environment with zero website downtime. Migrated datacenter content to the Microsoft Azure Content Delivery Network which resulted in page load performance increase of 2 seconds on the east coast and 13 seconds on the west coast.Worked with partners Chase Rewards, Citi-Bank Rewards, Chase Rewards and ShopAmex to develop custom API's to allow B2B ordering and fulfillment.

Satellite Beach, Florida, Us

Consultant working with Cadbury Adams, Stork Avenue, Liberty Science Center and DME.Lead Technologist working for the client management teams, helping to define sound technology strategies, effective solutions architecture, budget, and solutions effectiveness.Managed design and development on all aspects of technology, related to online marketing initiatives in advertising, search engine optimization (SEO), organic search, banner advertising, partnership sponsorships, paid search, customer acquisition and analytics.

Moorestown, Nj, Us

Supervised a team of 40+ Developers, Network Engineers, Project Managers, Business Analysts, Graphic Design Artists, and Customer Service Representatives.Managed a $2.5M operating budget and $3.5M marketing budget. Developed software conversion process to migrate existing data from STS platform to our new POS infrastructure. Conversion process included expansion of data types and the ability to archive in a Data Warehouse System.Created, developed, launched a new ecommerce platform to effectively grow web traffic from 0 to 750K visitors monthly and generates over $30M in sales annually.Saved company $1.5M annually implementing technical automation and establishing in-house photo studio allowing product to be available online in 3-7 days versus 30-45 days.Led PCI compliance team and instituted SOX program for all web based assets.

Created an intranet and extranet utilizing ASP and SQL 6.5 which allowed users to search more effectively for property, rentals, and real estate, displaying up to 50 results simultaneously and reducing manual search time from 3-5 days to instantaneously.Process allowed sales force the ability to move from MLS or paper based system to an extensible and searchable system saving space and increasing efficiency. Previously properties relevant data pictures, surveys, etc. were stored in file cases (1000's boxes) and are now stored in a centrally located server which reduced clutter and allowed information to be safely stored on backup drives in the event of fire, etc.The result of the efficiencies gained allowed us to generate upward of 4.5B in industrial real estate sales.

Conceived, implemented, and supported data transfer software which utilizes Internet technologies to send data, reports, programs and structure changes from a dynamic database to clients on a nightly basis ensuring products remained updated in their system daily.Effectively developed system to synchronize and transfer leasing information via host system to car dealerships across the country. Company initially planned to outsource to third party developer for the cost of $250K. Successfully completed project in-house for $25K.Successfully contributed to development of proprietary leasing software generating $10-$15 million a year in sales for the company.Resulted in an acquisition by Lease Profit.