Category Strategy Manager
CurrentLead the development of total Ferrero Australia business retail strategy & Channel Vision for Everyday Chocolate confectionery portfolios (Kinder & Everyday Boxed Chocolate).Develop Category Growth driving initiatives, in key customers, which deliver both Category and Ferrero brand growth through Shopper & Insight based rationale.Responsibility for translating strategies and insights into Channel priorities, including ideal location of segments & range on shelf, price & promotional strategy while influencing cross functional resources to project manage the initiatives internally. Manage 1 direct report (Category Development Manager) and guide their development to achieve key Ferrero and retailer category objectives, particularly for the nominated channel.