William Habermann Email & Phone Number

Columbia, Nj

For a B2B innovator, distributor, and manufacturer of remote visual inspection (RVI) tools and solutions: develop strategy, grow branded product lines, and execute marketing plans through digital, social, and print channels. • Planned, designed & implemented a new B2B website with emphasis on SEO (site content, organization, & speed). • Plan, design, and distribute multiple digital email marketing campaigns (retention, segmented, and event marketing email campaigns.) • Manage marketing department budget. • Storyboard, direct, and approve all video content production. Project manage in-house/outsourced teams. • Plan, execute, and manage display/search PPC advertising through Google Ads and trade newsletter campaigns. • Plan and manage yearly tradeshow exhibitions in multiple industry segments in the US and Mexico. • Build, develop, and manage team talent • Generate department analytics reports for internal stakeholders. • Write/edit the company blog, website, and email content.

Columbia, Nj

• Designed & created product, blog, and landing webpages for B2B website with emphasis on SEO (site content, copywriting)• Designed and distributed multiple digital email marketing campaigns (retention, segmented, and event marketing email campaigns.)• Created and directed in-house video content production.• Managed CR• Coordinated tradeshow logistics in multiple industry segments in the US and Mexico.• Generate department analytics reports for internal stakeholders.• Write/edit the company blog, website, and email content.

Columbia, Nj

Improved customer experience by creating technical product manuals, quick starts, and sell sheets for all products and brands. Identified growth opportunities for product development through market research analysis. • Optimized conversation and enhanced efficiency by introducing the company website chat feature for customer service and marketing lead generation. • Prepared, monitored, and updated product manuals/quick starts yearly.

Columbia, Nj

Collaborated with engineering and production teams to develop custom camera systems for various customer applications.• Landed net-new business and maintained accounts creating perennial revenue growth in assigned territory.• Organized and executed annual sales trips and tradeshow staffing.• Built relationships with 10+ customer accounts, providing phone/on-site customer support.

Master Of Business And Science, 4.0 Gpa

Activities and Societies: Summa Cum Laude

Bachelor Of Science - Bs, Food Science Business Management

Activities and Societies: Summa Cum Laude

Associate Of Science - As, Biology And Chemistry