As a Senior Commercial Director and Divisional CFO at Optus, Will Hedberg leads the finance and strategy function for the company's high-growth new ventures, such as Optus Sport and Optus SubHub. He has over 15 years of experience in corporate finance, working across various consumer industries, including technology, telecommunication, and media.Will is also an advisor, investor, and investment committee member at Cardinia Ventures, a venture capital enterprise that supports ambitious technology founders in Australia and the US. He has helped fund and grow multiple software and hardware companies, from pre-seed / series A stages. He is passionate about enabling innovation and creating value for customers, stakeholders, and society.