Associate Brand Manager Intern
Bayer is a global enterprise with core competencies in the life science fields of healthcare and agriculture.MBA Intern supporting the Alka-Seltzer team within Bayer's Consumer Health department.My primary project was designing the go-to-market strategy and launch of a new line of Alka-Seltzer, which I presented to company leadership. My strategy was informed by extensive consumer and category research, data collection, and analysis; as well as heavy cross-functional… Show more Bayer is a global enterprise with core competencies in the life science fields of healthcare and agriculture.MBA Intern supporting the Alka-Seltzer team within Bayer's Consumer Health department.My primary project was designing the go-to-market strategy and launch of a new line of Alka-Seltzer, which I presented to company leadership. My strategy was informed by extensive consumer and category research, data collection, and analysis; as well as heavy cross-functional collaboration with the finance, digital, sales and operations departments. Show less