William Isaacson, Mba Email and Phone Number

As the Senior Manager of GTM (Go-To-Market) Planning & Operations, I lead a dynamic team of Sales Business Operations Managers with a focus on driving over $1 billion in revenue annually. This role involves strategic oversight of renewal and expansion initiatives for Oracle’s Cloud Applications portfolio, including ERP (Enterprise Resource Planning), EPM (Enterprise Performance Management), HCM (Human Capital Management), and CX (Customer Experience). This position allows me to utilize leadership skills, strategic thinking, and an adept ability to orchestrate complex business operations in a fast-paced environment.Key Responsibilities:Strategic Leadership: Develop and implement strategic plans to enhance revenue growth, focusing on renewals and expansion within the Cloud Applications sector.Operations Management: Oversee the operational aspects of the sales cycle, including planning, budgeting, and forecasting to ensure alignment with corporate objectives.Team Management: Lead, mentor, and expand a team of Sales Business Operations Managers, fostering a culture of high performance and continuous improvement.Stakeholder Engagement: Collaborate with cross-functional teams, including marketing, product development, and customer service, to streamline GTM strategies and optimize customer satisfaction.Data-Driven Decision Making: Utilize analytics and market insights to guide decision-making processes, enhance sales effectiveness, and increase market share.Performance Metrics: Establish and monitor performance metrics to assess operational efficiency and team productivity.Risk Management: Identify potential risks in sales operations and develop mitigating strategies to maintain business continuity.

• Led Monthly Executive Business Reviews that contributed to a $91M increase in Renewal Revenue from FY22 to FY23.• Implemented Weekly GVP Insights that resulted in a reduction of $3M in customer cancellations from Week 1 to Week 14 of the Q4’23.• Conducted Operational Department Audits that decreased Past Due by $5M YoY from Q3’22 to Q3’23.• Developed an On-boarding Enablement Process that expedited the transformation of external hires into productive sales representatives within two weeks.• Executed Transformational Leadership Planning that successfully integrated an 80-member renewals staff into a 300+ Renewals and Expansion department.• Initiated the production of Office Hours to facilitate the ongoing development of a 300+ department.• Spearheaded a GAP analysis of the APEX system that transitioned Department into Oracle Sales Cloud, achieving the Executive Goal of Global Alignment.• Directed and mentored the on-boarding process for 4 Operations Team Members.• Managed the Voice of Employee team project, leading to a 10% YoY improvement in Department Satisfaction.• Provided operational support for Weekly Management Inspections, driving $647M in sales revenue for FY23.

• Assists with key analysis work of the supplier accounts receivable. Conducts ROI analysis of sales programs, gross profit analysis and fund analysis. Also assists with data quality, costing, federal compliance and supply chain management, as needed.• Compile and provide variance analysis and business insight on business performance.• Maintains, validates and distributes all Key Performance Indicators (KPIs) to measure program effectiveness.• Creates, maintains, validates and distributes key periodic reports package including: Dashboards, Daily Top Line, Master Planning and Daily Financials.• Anticipates problems and develops solutions and plans. Troubleshoots financial issues for solutions with line management.• Ensures financial compliance of supplier contracts and ensure proper bill-back percentages for supplier incentives.

• Conduct data mining, data modeling, business intelligence gathering, trending and benchmarking to scale organization• Data analytics supports decisions for high-priority customer service improvement, organizational realignment and process reengineering• Data Mining and Modeling: Collected, cleansed and provided modeling and analyses of structured and unstructured data used for major business initiatives resulting in 2020 plan for 75% growth, and long-term growth structure• Dashboards: Created visually impactful dashboards in Excel for data reporting by using pivot tables and VLOOKUP Extracted, interpreted and analyzed data to identify key metrics and transform raw data into meaningful, actionable information

• Managed 14 Distributors: Quarterly Meetings, Pricing, Yearly Plans, Launches, Contract Negotiation and Enforcement• Chain account category management: Pricing, Promotions, Programming, New Items, Shelf Management, Analyticso Negotiated sku additions to Publix corporate level BI system resulting in seamless local placements • Owned Sales Department P&L: Create, analyze, update, and manage sales forecast & budget• Developed Standard Reporting: Analyze data from internal and external VIP portal data sources to provide insights for sales strategy and decision making (sell-in heavy-ups, work-withs, Incentives, Team Sells, and recaps)• Management of 9 Direct Reports: Weekly Team Calls, Analytics, Reporting Structure, Budgets, KPIs• Company Management: Sales Updates, Inventory, New Item Updates, General Company Updates• Track all sales reports - including distribution, inventory, volume, and performance

• Responsible for over $1million in revenue year one for the product launch of Popchips through Snyders-Lance SE region• Managed KPIs for Popchips business within 24 Snyder’s Lance and 2 Independent Distributors across the southeast• Category management of Popchips at Publix, Winn Dixie, Rouses, and Walmart • Successfully Launched Katy Perry line extension of Katy Kettle Corn achieving a 90% distribution in the Publix network• Weekly presentations at Snyder’s Zone Management meetings• Created and updated excel templates to track monthly sales forecast, performance and incentives• Reporting & analysis of records regarding distributor profiles, retail distribution, and competitive activity & pricing

• Launched a new beverage category in Florida growing Mercy from 1st account in the state to a statewide distributed brand with Brown Distributing in 9 months • Maintained & analyzed records regarding distributor profiles, retail distribution, and competitive activity & pricing• Recruitment, training, route analysis, and reporting for a direct report team of 3 Market Managers and 15 Ambassadors• Cultivated partnerships with Lucas Bols, Marquis Vodka, Pernod Ricard, Diageo, Anheuser Busch InBev• Tracked all sales efforts to ensure compliance with state laws• Created and updated excel templates to track monthly sales forecast and incentives

• Used insights from quantitative analysis using VIP software suite to manage and report on top Broward County AOMs• 65% growth of overall distribution in all accounts; 90% on imports; 50% on premium domestics; 65% on sub-premium• Presented and trained sales team on Gold Coast market standards • Category Management of planograms and resets to maximize market share across all Broward off-premise channels

• Management of 4-5 account managers in the Upper East Side and Time Square regions of Manhattan• Mobility route analysis, and reporting of 4-5 account managers, including KPI planning and tracking• Used quantitative analysis insights to own brand launches including Captain Lawrence, Red Bull, and O.N.E Coconut Water• Developed & presented Manhattan Branch training on beer styles and the brewing process• Budget ownership and analysis for 2009, 2010, and 2011

• Developed excel reports using Siebel to grow and track Hoboken RAM accounts• 54% Volume increase of Bud Light and 8.2% on Budweiser in 2008• Analyzed budgets across departments and partner suppliers to implement local and national marketing/sales programing

• Developed excel reports using Siebel to grow and track NJ CMT accounts• 72.8% Volume increase of Bud Light for the month of April 2006• Analysis and KPI development for the implementation of 2 new Heavy-up ABA teams for the NJ resort market