Developed a utility scorecard to track performance based on project issues, customer data impacts, and partnerships, driving engagement strategy for problematic utilities.• Created an ideal community solar presentation and playbook for policy makers, focusing on reducing customer pain points and enhancing company operations.• Digitized the customer operations monthly operating report, consolidating disparate data sources into a single Sigma dashboard for real-time analytics.•… Show more Developed a utility scorecard to track performance based on project issues, customer data impacts, and partnerships, driving engagement strategy for problematic utilities.• Created an ideal community solar presentation and playbook for policy makers, focusing on reducing customer pain points and enhancing company operations.• Digitized the customer operations monthly operating report, consolidating disparate data sources into a single Sigma dashboard for real-time analytics.• Coordinated communication between Nexamp and regulatory bodies, ensuring compliance and optimal operational impact assessment. Show less

▪ Hosted a webinar on the usefulness of the $500K service that was at risk of being cut from the contract. William leveraged the webinar to create key project opportunities and embedded the data service at the client to survive future budget cuts.▪ Spearheaded the xAOC enhancement that was a complete restatement of NielsenIQ retail data. William organized communications with client stakeholders, presentations on how data is changing, and the expected impacts to SCJ brands.▪ Onboarded… Show more ▪ Hosted a webinar on the usefulness of the $500K service that was at risk of being cut from the contract. William leveraged the webinar to create key project opportunities and embedded the data service at the client to survive future budget cuts.▪ Spearheaded the xAOC enhancement that was a complete restatement of NielsenIQ retail data. William organized communications with client stakeholders, presentations on how data is changing, and the expected impacts to SCJ brands.▪ Onboarded recently acquired client brands to build out their reporting needs and integrate NielsenIQ data into their strategy and retailer conversations. Presented to senior leadership and CEOs to provide landscapes of current category and new category entry points. Show less

▪ Hosted a webinar on the usefulness of the $500K service that was at risk of being cut from the contract. William leveraged the webinar to create key project opportunities and embedded the data service at the client to survive future budget cuts.▪ Spearheaded the xAOC enhancement that was a complete restatement of NielsenIQ retail data. William organized communications with client stakeholders, presentations on how data is changing, and the expected impacts to SCJ brands.▪ Onboarded… Show more ▪ Hosted a webinar on the usefulness of the $500K service that was at risk of being cut from the contract. William leveraged the webinar to create key project opportunities and embedded the data service at the client to survive future budget cuts.▪ Spearheaded the xAOC enhancement that was a complete restatement of NielsenIQ retail data. William organized communications with client stakeholders, presentations on how data is changing, and the expected impacts to SCJ brands.▪ Onboarded recently acquired client brands to build out their reporting needs and integrate NielsenIQ data into their strategy and retailer conversations. Presented to senior leadership and CEOs to provide landscapes of current category and new category entry points. Show less

Served as the first point of contact for Baby Care team on behalf of NielsenIQ and helped drive strategy using contracted data agreements.▪ Sold disaggregated panel data and analyzed 200K+ household transactions to present a landscape of Baby Care. Leveraging Spotfire to interpret and visualize the data, this landscape included how long were babies in diapers and training pants, how many times did a household purchase a specific diaper size, and how much value do specific brands generate… Show more Served as the first point of contact for Baby Care team on behalf of NielsenIQ and helped drive strategy using contracted data agreements.▪ Sold disaggregated panel data and analyzed 200K+ household transactions to present a landscape of Baby Care. Leveraging Spotfire to interpret and visualize the data, this landscape included how long were babies in diapers and training pants, how many times did a household purchase a specific diaper size, and how much value do specific brands generate for the category.▪ Answered key questions on the future of the client's category following months of double-digit growth in one segment being directly correlated with declines in an adjacent segment and questions surrounding price decreases in the market and the effects it is having across retailers. Show less

•Built stories around Nielsen TV Brand Effect data by translating constructed pivots into insightful presentations which allowed clients to better understand their ad campaign performance in market. Provided powerful recommendations to optimize ads in-flight, allowing clients to efficiently adjust media buy and enhance creative content.•Analyzed digital campaigns utilizing Nielsen Digital Ad Ratings and Nielsen Digital Brand Effect to measure both the reach and resonance of digital ad… Show more •Built stories around Nielsen TV Brand Effect data by translating constructed pivots into insightful presentations which allowed clients to better understand their ad campaign performance in market. Provided powerful recommendations to optimize ads in-flight, allowing clients to efficiently adjust media buy and enhance creative content.•Analyzed digital campaigns utilizing Nielsen Digital Ad Ratings and Nielsen Digital Brand Effect to measure both the reach and resonance of digital ad campaigns as they are currently being used so that optimizations can be made to better execute campaigns and drive ROIs.•Supported cross-functional teams by creating a tool that used the Nielsen Ad Intel interface to pull media spend and GRPs to provide an overview of relevant categories and how share of voice is changing within the market. Show less

• Assisted in the planning and running of Senior Class Trip which took over 200 seniors to Kansas City for a weekend. Coordinated the Saturday night activity at a venue that included contracting with a band and photographer for the event. • Executed, along with my other team members, senior that saw over 1200 seniors attend a variety of events from a float trip to a picnic to an evening at the botanical gardens. Worked on planning with transportation, security and what happened during the… Show more • Assisted in the planning and running of Senior Class Trip which took over 200 seniors to Kansas City for a weekend. Coordinated the Saturday night activity at a venue that included contracting with a band and photographer for the event. • Executed, along with my other team members, senior that saw over 1200 seniors attend a variety of events from a float trip to a picnic to an evening at the botanical gardens. Worked on planning with transportation, security and what happened during the actual events. Show less

• Coordinated the Student Union Pre-Orientation program by contacting administrators to come and speak as panelists, worked with restaurants to provide food for 62 people at every meal, ordered buses to provide transportation for all the events. Additionally, managed a group of 11 counselors to run the programs and events that aided in the transition of 51 freshmen to help model and shape them to become campus leaders. • Orchestrated SUp All Night, a program showcasing more than 30 students… Show more • Coordinated the Student Union Pre-Orientation program by contacting administrators to come and speak as panelists, worked with restaurants to provide food for 62 people at every meal, ordered buses to provide transportation for all the events. Additionally, managed a group of 11 counselors to run the programs and events that aided in the transition of 51 freshmen to help model and shape them to become campus leaders. • Orchestrated SUp All Night, a program showcasing more than 30 students groups that Student Union funds, by utilizing 3 floors of the Danforth University Center and the dining services to provide freshmen a taste of what campus has offer them in terms of student groups and dining options. There was a total turnout of 1700 students that either participated or simply attended the event and on a budget of $7000. • Advise the operations of Social Programming Board, all Class Councils ¬and Engage 360 and the collective budget of about $600,000 and 40 students across all three groups. Advising includes constitutional changes, selection of new officers, vision/goal setting for the groups and rebranding their campus image. Show less

• Supervise, aid and advise over 92 sophomores and juniors while developing and instituting two- three monthly programs with six Residential Advisor teammates, with the goal of building a positive community outside of classrooms to further enhance student life• Logged over 100 hours of training in areas of diversity and inclusion, social justice, conflict management, and student support services while working through multiple team builders to become fully equipped to provide advising for… Show more • Supervise, aid and advise over 92 sophomores and juniors while developing and instituting two- three monthly programs with six Residential Advisor teammates, with the goal of building a positive community outside of classrooms to further enhance student life• Logged over 100 hours of training in areas of diversity and inclusion, social justice, conflict management, and student support services while working through multiple team builders to become fully equipped to provide advising for residents. Show less

• Resolved problem of optimizing planogram within department to capture possible missed sales from being out of stock of a product and having too high of an average inventory from low selling products. Found an opportunity of $900k for the department and about $5 million for the division.• Collected and interpreted data to make recommendations on a set of products considering if they should be discounted to get through inventory or will they sell through the excess inventory in a timely… Show more • Resolved problem of optimizing planogram within department to capture possible missed sales from being out of stock of a product and having too high of an average inventory from low selling products. Found an opportunity of $900k for the department and about $5 million for the division.• Collected and interpreted data to make recommendations on a set of products considering if they should be discounted to get through inventory or will they sell through the excess inventory in a timely manner according to historical sales figures. Show less

Stellar Systems is a startup company that sells an applicant tracking software called Nova Hire. An applicant tracking software is a software that helps recruiting companies run more efficiently.• Developed and executed market research survey targeted to 200 local and national recruitment firms to establish customer interest in the software package, services and price sensitivity. Analyzed results and provided insights to company founder leading to brand positioning and market… Show more Stellar Systems is a startup company that sells an applicant tracking software called Nova Hire. An applicant tracking software is a software that helps recruiting companies run more efficiently.• Developed and executed market research survey targeted to 200 local and national recruitment firms to establish customer interest in the software package, services and price sensitivity. Analyzed results and provided insights to company founder leading to brand positioning and market segmentation strategy.• Executed plan to target local and national small and mid-sized potential company customers with cold call strategy. Developed customized communication highlighting product benefits and free data migration incentive program. Completed calls to 150 companies in top two targeted segments. Show less