Senior Vice President, Chief Marketing Officer And Product Manager
Uslife Agency Services
Responsibilities CMO: consumer and B2B marketing, research, training, and new products Product Manager: credit card, mortgage, direct response, and individual life businesses Accomplishments Innovated with telemarketing, new-customer direct mail, and term life telesales Initiated B2B marketing including themes, imagery, and coordinated components Orchestrated primary market research including focus groups and telephone surveys in the areas of life insurance, credit card protection, and bank client satisfaction Managed training department which conducted sessions for over 6,000 bank staffers in 1998, a 300% increase over 1995, resulting in 20% to 100% increases in sales production Researched, created, priced, and launched "Value-Priced" mortgage life and disability Managed product lines produced $90MM premium and over $5MM in profit