William Kow Email & Phone Number

Singapore

Singapore

Responsible in obtaining new customers in selling laboratory services and manage strategic relationship with clients from both specialist and GP sector.

Responsible for the development of Aortic, Peripheral, Endovenous and Embolization portfolio. Leads and coordinates product planning, product launches, product management, market development and market research activities.• Contribute to Strategic plans, Market development plan, Business plan and AOP• Work closely with global team to implement strategy, product roadmaps and demand forecast• Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.

Singapore

Responsible for developing and implement field marketing and sales support activities to growth peripheral and endovenous market and market share across Southeast Asia• Contribute to Strategic plans, Market development plan, Business plan and AOP• Lead new product launch for the regional• Proactive support ongoing sales activities within the region include regular customers engagement and product education and clinical knowledge for the sales team• Work closely with global team to implement strategy, product roadmaps and demand forecast

Singapore

Responsible for business strategies formulation focusing on achieving business objectives including market growth, market penetration and competitive analysis.• Led the SWOT analysis and mapping of the Embolisation market and documented business growth strategies • Spoke at regional meeting and conference on “SIR-Spheres Y-90 Resin microspheres – A treatment for unresectable liver cancer.”• Organised workshops across Asia to enable new physicians/hospitals to learn from state-of-the-art centres.

Singapore

Responsible for promoting relationships with doctors of major hospitals, providing a mix of technical and functional support. Regional adviser and consultant to new hospitals in setting up Y90 treatment.• Developed marketing materials and e-detail aids to enable the sales team and distributors to better engage with doctors during the selling process.• Assessed and successfully assisted with application set up at 10 new hospitals in South East Asia and Hong Kong, providing product technical support including dosimetry and application training to physicians.• Organised Sirtex-sponsored marketing events, most notably the bi-annual “Asia Pacific Symposium on Liver-Directed Y-90 Microspheres Therapy 2014” endorsed by the College of Radiologists Singapore and Academy Medicine of Singapore.

Singapore

Implemented sales strategies for Singapore and Malaysia market including product launch, product registration, and product presentations during hospital department meetings.• Achieved 20% increase of sales yearly• Engaged Key Opinion Leaders via workshops to influence and increase usage of the products.

Set up and drove the distribution sales channels for Interventional Oncology business by identifying new market opportunities, maintaining current customer bases and driving profitable top line growth.

Product Manager (2003 – 2008)Clinical Service Engineer (2002 – 2003)Drove medical device/equipment and surgical product sales in Interventional radiology, Gastroenterology/hepatology and Urology. Expanded customer base with steadily increased market share for Singapore. Also led product management initiatives including marketing strategy planning and execution and new product registration for Southeast Asia.