William Kwan Email & Phone Number

Vancouver, British Columbia, Canada

Hong Kong Sar

Managed the salty snacks and breakfast cereal category portfolio (Lay's, Doritos, Cheetos, Ruffles and Quaker) to achieve the target by leading the market research, analysis, strategy formulation and activation programs. Work with 6+ global plants for NPD launch.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Launched social-viral new products that contributed 𝙢𝙪𝙡𝙩𝙞-𝙢𝙞𝙡𝙡𝙞𝙤𝙣 𝙙𝙤𝙡𝙡𝙖𝙧 𝙨𝙖𝙡𝙚𝙨, 𝙙𝙤𝙪𝙗𝙡𝙚𝙙 𝙐𝙂𝘾 𝙞𝙣 𝙨𝙤𝙘𝙞𝙖𝙡 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨 and drove synergy across APAC• Generated through-the-line campaign ideas and 𝙩𝙧𝙞𝙥𝙡𝙚𝙙 𝙩𝙝𝙚 𝙥𝙖𝙧𝙩𝙞𝙘𝙞𝙥𝙖𝙩𝙞𝙤𝙣 𝙧𝙖𝙩𝙚• Initiated costing review projects and 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙖 𝙙𝙤𝙪𝙗𝙡𝙚-𝙙𝙞𝙜𝙞𝙩 𝙨𝙖𝙫𝙞𝙣𝙜

Hong Kong Sar

Managed the HK confectionery category portfolio (M&M's, Maltesers, Snickers, Skittles, Extra and Airways), conducting market research and analysis, developing brand plans. Taken up additional responsibilities to support on seasonal & gifting new product development and ways of working optimization projects across APAC.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• 𝙒𝙤𝙧𝙠𝙚𝙙 𝙬𝙞𝙩𝙝 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙡 𝙨𝙩𝙖𝙠𝙚𝙝𝙤𝙡𝙙𝙚𝙧𝙨 𝙛𝙧𝙤𝙢 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙙𝙚𝙥𝙖𝙧𝙩𝙢𝙚𝙣𝙩𝙨 𝙞𝙣 𝟳 𝘼𝙋𝘼𝘾 𝙢𝙖𝙧𝙠𝙚𝙩𝙨 to launch 8+ new festive products and 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙 𝙢𝙪𝙡𝙩𝙞-𝙢𝙞𝙡𝙡𝙞𝙤𝙣 𝙙𝙤𝙡𝙡𝙖𝙧𝙨 𝙨𝙖𝙡𝙚𝙨• 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙚𝙙 𝙩𝙝𝙚 𝙬𝙖𝙮𝙨 𝙤𝙛 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 for FG code creation for Mars & Wrigley• Managed the package revamp and reformulation 𝙥𝙧𝙤𝙟𝙚𝙘𝙩 𝙖𝙘𝙧𝙤𝙨𝙨 𝘼𝙋𝘼𝘾 𝙢𝙖𝙧𝙠𝙚𝙩𝙨 𝙬𝙞𝙩𝙝 𝟬 𝙚𝙧𝙧𝙤𝙧 and 𝙡𝙖𝙪𝙣𝙘𝙝𝙚𝙙 𝙖𝙡𝙡 𝙎𝙆𝙐𝙨 𝙤𝙣 𝙩𝙞𝙢𝙚

Hong Kong Sar

Acted as the owner that focus on all-rounded marketing, while taken up key account sales and supply chain functions. Led the strategy formulation, market research and analysis, brand plans and channel promotion tactics formulation, portfolio management and managed P&L of the brands Excilor (anti-fungal nail product) and Valdispert (supplement)𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Defined a new target segment, developed 3 new channels and launched product to further growth the Excilor brand, which was already the market leader in anti-fungal nail segment, 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙙𝙤𝙪𝙗𝙡𝙚-𝙙𝙞𝙜𝙞𝙩𝙨 𝙨𝙖𝙡𝙚𝙨 𝙜𝙧𝙤𝙬𝙩𝙝• Established and managed Vemedia e-shop selling all company products starting from 0, included website content, promotion, logistic arrangements• Initiated supply chain review project, 𝙚𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝𝙚𝙙 𝙩𝙝𝙚 𝙘𝙤𝙣𝙩𝙖𝙞𝙣𝙚𝙧 𝙛𝙪𝙡𝙛𝙞𝙡𝙡𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝙞𝙣𝙫𝙚𝙣𝙩𝙤𝙧𝙮 𝙆𝙋𝙄, 𝙬𝙤𝙧𝙠𝙛𝙡𝙤𝙬, 𝙨𝙖𝙫𝙚𝗱 𝙙𝙤𝙪𝙗𝙡𝙚-𝙙𝙞𝙜𝙞𝙩𝙨 𝙥𝙚𝙧𝙘𝙚𝙣𝙩𝙖𝙜𝙚 𝙤𝙛 𝙘𝙤𝙨𝙩

Hong Kong Sar

Developed and executed both shop activation and brand activities for the brand San Miguel.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁:• Generated innovative ideas on shop level and created social buzz

Hong Kong Sar

Developed and led shopper marketing activities, supported on brand activities planning, included brands - Acer and Predator (laptop, desktop and monitor products)𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Defined store sales tracking tactics and provided shopper marketing analysis to 𝙙𝙧𝙞𝙫𝙚 𝙙𝙤𝙪𝙗𝙡𝙚-𝙙𝙞𝙜𝙞𝙩 𝙨𝙖𝙡𝙚𝙨 𝙜𝙧𝙤𝙬𝙩𝙝 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙞𝙚𝙨• Generated and developed new ideas for 3 year brand activities & strategy plan for Predator and 𝙘𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙚𝙙 𝙩𝙤 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙨𝙖𝙡𝙚𝙨 𝙜𝙧𝙤𝙬𝙩𝙝 𝙖𝙣𝙙 𝙝𝙞𝙜𝙝 𝙡𝙚𝙫𝙚𝙡 𝙤𝙛 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙚𝙭𝙘𝙞𝙩𝙚𝙢𝙚𝙣𝙩

Hong Kong Sar

Supported a diverse portfolio of brands on both consumer and ethical marketing, included brands - Lactacdy (feminine wash), Essentiale (liver supplement) and Sculptra (cosmetic injectable)𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁:• Defined 𝙣𝙚𝙬 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙨𝙚𝙜𝙢𝙚𝙣𝙩 and developed 𝙣𝙚𝙬 𝙨𝙩𝙤𝙧𝙚 𝙖𝙘𝙩𝙞𝙫𝙖𝙩𝙞𝙤𝙣 𝙥𝙧𝙤𝙜𝙧𝙖𝙢𝙨 to 𝙤𝙫𝙚𝙧 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙨𝙖𝙡𝙚𝙨 𝙩𝙖𝙧𝙜𝙚𝙩 𝙬𝙞𝙩𝙝 𝙨𝙞𝙣𝙜𝙡𝙚-𝙙𝙞𝙜𝙞𝙩 𝙜𝙧𝙤𝙬𝙩𝙝

Hong Kong Sar

Provided analysis, insights and recommendations on media strategy to achieve client's objective. Served global accounts that included - Nestle, MSD and Fidelity.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁:• Served local beauty salon group account that had over 15 stores. Successfully 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙚𝙙 𝙩𝙧𝙖𝙘𝙠𝙞𝙣𝙜 𝙩𝙖𝙩𝙞𝙘𝙨 𝙖𝙣𝙙 𝙢𝙖𝙭𝙞𝙢𝙞𝙯𝙚𝙙 𝙩𝙝𝙚 𝙨𝙖𝙡𝙚𝙨 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙧𝙖𝙩𝙚, client's 𝙨𝙖𝙡𝙚𝙨 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚𝙙 𝙗𝙮 𝙙𝙤𝙪𝙗𝙡𝙚-𝙙𝙞𝙜𝙞𝙩 in a year

Master Of Science In Marketing, Marketing

Ba Communication, Advertising & Public Relations