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Multifaceted, customer-oriented general manager and sales and marketing executive with a record of developing and implementing strategies that accelerate revenue growth, enhance operating efficiency, and create value. Recognized for exceeding plan across roles in P&L leadership, sales, marketing, e-commerce, business development, and business integration. Brings a record of turning around underperforming operations, restoring growth, and achieving top ranking for sales performance. Tapped for complex assignments, restructuring organizations and building people, process, and infrastructure that improve effectiveness of internal and customer-facing activities. Excels at securing resources for growth initiatives by linking investment decisions to organizational priorities. Builds and inspires cross-functional teams – including finance, IT, global procurement, supply chain, and R&D – achieving high levels of employee engagement. Dedicated coach who invests in people and develops individual talent to its fullest potential while embracing diversity.
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Svp, Global Business Services Commercial SalesPepsico Aug 2022 - Aug 2024Purchase, New York, UsLed the Global Business Services (GBS) Commercial Sales Function in service design and delivery, identification and integration of aggregated activities and delivery of GBS services per SLAs and planned costs while building the functional GBS capabilities of the future. -
Vice President, National Accounts, Frito LayPepsico Jan 2021 - Aug 2022Purchase, New York, UsLed the Frito Lay National Accounts team, including Warehouse Sales, Convenience & Gas, Drug, Military, and Hard Discounter Channels. Restructured team to streamline account coverage, creating a more efficient and accountable organization that generated market share gains and accelerated revenue growth with a cost-neutral realignment. Developed senior executive-level relationships to build new channels of distribution, including hard discounters. Developed strategy to optimize customer trade spend, maximizing return on investment and achieving increased revenue targets with a reduced trade budget.
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Vice President, General Manager Integration, Frito LayPepsico Dec 2019 - Dec 2020Purchase, New York, UsLed cross-functional team managing integration of BFY Brands, the maker of PopCorners snacks, Frito Lay’s largest acquisition with 850 employees. Accelerated value of acquisition, completing integration ahead of schedule and achieving all objectives for revenue, share growth, and profitability. Secured accelerated CapEx to fund capacity expansion.
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Vp Of Frito Lay Ecommerce, Warehouse And New Business SalesPepsico Jun 2018 - Dec 2019Purchase, New York, UsLed National Warehouse business, E-commerce business, and New Business development. Exceeded sales targets while increasing efficiency of trade spend and selling expense for the warehouse business. - Created new organizational structure, improving efficiency and customer service levels. Outpaced rapid growth objective and captured market share in e-commerce. - Improved customer service metrics while delivering supply chain productivity. - Built a direct-to-consumer digital marketplace, establishing a meaningful sales channel that enjoyed explosive growth in a COVID environment.
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Senior Director Of Sales, Frito LayPepsico Feb 2017 - Jun 2018Purchase, New York, UsEstablished sales strategy and led customer selling team for Large Format Channel in Midwest markets. Partnered with new regional VP to turn around declining business, capturing growth and market share. Transformed from bottom ranking to the #1 among 16 regions, receiving the Herman Lay Award for the best-performing sales region.
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Senior Director Of Shopper MarketingPepsico Sep 2015 - Feb 2017Purchase, New York, UsLed development of PepsiCo National Marketing programs and initiatives for 7-Eleven and Dollar General. Managed Advertising & Marketing budget of $16 million. Exceeded plan for volume, profit, and market share growth and ranked #1 Shopper Marketing Team by Kantar Survey. Secured significant increase in advertising and marketing budget from the business units by demonstrating value and return on investment for customer programs. Generated twice the innovation target at 8% of sales by building awareness and customer and consumer acceptance.
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Senior Director, Shopper Strategy And IntegrationPepsico Mar 2015 - Sep 2015Purchase, New York, UsLed development of the integrated PepsiCo joint business plan and shopper strategy. Created the infrastructure and processes for an integrated shopper marketing function across Pepsi, Frito Lay, and Quaker, establishing a more efficient and effective means of commercializing PepsiCo’s big bets. - Achieved ranking as the #1 contributor to growth among food & beverage retailers. - Established a unified process and consistent voice for customer communications, leveraging the brand power across PepsiCo and making the company easier to work with for retailers.
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Senior Director, Shopper Marketing, Pepsi Beverages CompanyPepsico Oct 2014 - Mar 2015Purchase, New York, UsLed development of National Shopper Marketing Beverages programs for Walmart, Target, Sam’s Club and Costco. Exceeded plan for net revenue growth, delivering volume and market share growth.
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Senior Director, Field And Franchise Marketing, Pepsi Beverages CompanyPepsico Nov 2013 - Oct 2014Purchase, New York, UsLed team developing regional marketing strategies and plans, executing against national priorities, managing advertising and marketing budget of $90 million. Led negotiations for sports investment and implementation strategy, maximizing activation assets.
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Senior Director, Shopper Marketing, Pepsi Beverages CompanyPepsico Mar 2012 - Oct 2013Purchase, New York, UsLed team developing National Shopper Marketing programs for national accounts in the Convenience & Gas, Drug, and Dollar Channels. Honored as 2013 Marketing Vendor of the Year by Dollar General and Hess Oil.
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Vice President Of Field Marketing, Pepsi Bottling GroupPepsico Feb 2007 - Mar 2012Purchase, New York, UsLed implementation of national marketing programs and development and execution of local programs. Served on National Diversity Advisory Board. Achieved #1 results for volume, market share, and profit growth nationwide.
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Senior Marketing Director, Urban Initiatives, PepsicoPepsico Jun 2004 - Feb 2007Purchase, New York, UsCreated, communicated, and executed Integrated and Multicultural Sales and Marketing programs across PepsiCo.
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Zone Sales Leader, Frito-Pepsico Jun 2000 - Jun 2004Purchase, New York, UsGeneral manager and P&L leader of 200-person, direct store delivery sales team with annual revenue of $75 million.
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District ManagerPhilip Morris International Nov 1998 - Jun 2000Lausanne, ChLed $150 million sales district, managing a team of Key Account and Frontline Managers. Over-delivered on objectives, increasing market share 0.2 share points and district volume 2%. Initiated University Relations Recruiting Program at Historically Black Colleges and Universities, improving company diversity representation. -
Trade Marketing ManagerPhilip Morris International Mar 1997 - Nov 1998Lausanne, ChCreated, managed and communicated National sales and marketing programs.
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Senior Account ManagerPhilip Morris International Apr 1995 - Mar 1997Lausanne, ChManaged seven regional and national chain accounts with annual sales of $120 million, developing and implementing category management plans and strategies to grow volume and share.
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Unit ManagerPhilip Morris International Oct 1993 - Apr 1995Lausanne, Ch
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Territory Sales ManagerPhilip Morris International Apr 1992 - Oct 1993Lausanne, Ch
William Langford Skills
William Langford Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessBusiness Administration -
Michigan State UniversityFood Systems Econ. & Mgt
Frequently Asked Questions about William Langford
What is William Langford's role at the current company?
William Langford's current role is SVP, Commercial Sales| P&L Leadership | Turnarounds | Organizational Restructuring | Accelerating Growth | Business Integration.
What is William Langford's email address?
William Langford's email address is wl****@****.rr.com
What is William Langford's direct phone number?
William Langford's direct phone number is (248)-829*****
What schools did William Langford attend?
William Langford attended University Of Michigan - Stephen M. Ross School Of Business, Michigan State University.
What skills is William Langford known for?
William Langford has skills like Retail, Marketing Strategy, Consumer Products, Strategic Planning, Strategy, Budgets, P&l Management, Cross Functional Team Leadership, Trade Marketing, Competitive Analysis, Marketing, Negotiation.
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