William Larson Email & Phone Number

Los Angeles, CA, US

Westlake Village, CA, US

• Manage a team of analysts and the complete merchandising process for drum products and lifestyle categories, overseeing positioning, findability, AI personalization, and marketing efforts.
• Spearhead the creation and optimization of a new cart upsell module to elevate AOV and incremental revenue, generating $60,000 in 5 months.
• Identify areas of improvement across the online customer journey, including directing A/B tests, CRO tactics and data-driven UX changes.
• Initiate cross functional communication and project management for digital and omni-channel campaigns. Lead all communication with email and social teams.

New York, US

• Lead Strategist in replatform projects for businesses adopting Magento and Shopify Plus. Worked directly with client product owner to define user-behavior and Ecommerce tracking events; implemented defined scope.
• Created new implementation processes for the organization to quickly adopt Google Analytics 4 into client workstreams. Wrote a new backlog for developers to reference to setup Google Tag Manager and GA4 events.
• Created Ecommerce Performance Reports for clients that analyzed business metrics pre-and-post-launch, such as: Checkout Abandonment, Add to Cart Rate, Conversion Rate, Channel Revenue Per Session. Facilitated sessions.
• Supported the Conversion Rate Optimization and UX Teams with user-behavior metrics to develop new UX tests and guide or validate heuristic UX analysis.

Maple Plain, MN, US

Head up internet business operations and manage digital teams.Select and control paid/ affiliate advertising campaigns with consideration to P&L and KPI’s. Responsible for increasing newsletter sign ups by 235%, increasing conversion rate by 26%, increasing average monthly traffic by 21%, decreasing cart abandonment by 20% and decreasing bounce rate by.

Minneapolis, Minnesota, US

Compose weekly brand performance reports based on client identified key performance metrics and translate data for weekly client-facing meetings. Manage affiliate ad campaigns and advise on opportunities for paid media placements, with consideration given to budget and ROAS. Optimize conversion rate and ROI within the publisher mix and negotiate paid.

St Paul, MN, US

Individually manage pricing contracts for Automotive, Aerospace, Aftermarket, and Government divisions. Regularly execute price updates, contract creation, financial projections, and data manipulation. Present proposals and communicate with customer service, sales and marketing depts. Sole handler of the credit return process, acting as a liaison between.

Minneapolis, MN, US

Analyze and arrange data sets to provide market insight. Write technical blog posts and manage social media ad campaigns. Perform target market outreach and utilize search engine optimization across all platforms. Provide brand and marketing strategy for the new product development process.

Philadelphia, Pennsylvania, US

Prioritize sustainable procurement decisions through life cycle data analysis within a $50,000 budget constraint. Support development and communication of strategic budgeting for the fiscal year. Provide analysis and educate students on environmental impact of food services through marketing initiatives.

Minneapolis, MN, US

Research, analyze and communicate critical scientific findings on waste-to-energy and textile recycling efforts for upper management. Critically review life cycle analysis reports and conduct cost analysis of wholesale and compostable to-go packaging.

Minneapolis, MN, US

Internship leading and managing a client development four-person marketing team. Manage the Spark-Y marketing budget and provide formal documentation of financial activities. Contact 10 local restaurants to build relationships and sell aquaponically-grown produce. Provide marking for, and facilitation of, tours of our fully functional aquaponics system.

Chattanooga, Tennessee, US

Lead and manage new qualified employees while overseeing campus marketing for new customers. Complete assigned tasks in a fast-paced environment. Develop long-term customer relationships.

Bachelor Of Applied Science (Basc), Sustainable Systems Management

Minor, Business Management

Minor, Environmental Science