William Larson Email and Phone Number
William Larson work email
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William Larson personal email
eCommerce Management expert with years of experience in a variety of client facing roles. Data analyst professional with specific expertise in eCommerce, marketing and web behavior.
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LulusLos Angeles, Ca, Us -
Site Merchandising And Planning ManagerThe Guitar Center Company Jul 2023 - Jul 2024Westlake Village, Ca, Us• Manage a team of analysts and the complete merchandising process for drum products and lifestyle categories, overseeing positioning, findability, AI personalization, and marketing efforts.• Spearhead the creation and optimization of a new cart upsell module to elevate AOV and incremental revenue, generating $60,000 in 5 months. • Identify areas of improvement across the online customer journey, including directing A/B tests, CRO tactics and data-driven UX changes. • Initiate cross functional communication and project management for digital and omni-channel campaigns. Lead all communication with email and social teams. -
Analytics StrategistCorra Oct 2021 - Feb 2023New York, Us• Lead Strategist in replatform projects for businesses adopting Magento and Shopify Plus. Worked directly with client product owner to define user-behavior and Ecommerce tracking events; implemented defined scope. • Created new implementation processes for the organization to quickly adopt Google Analytics 4 into client workstreams. Wrote a new backlog for developers to reference to setup Google Tag Manager and GA4 events.• Created Ecommerce Performance Reports for clients that analyzed business metrics pre-and-post-launch, such as: Checkout Abandonment, Add to Cart Rate, Conversion Rate, Channel Revenue Per Session. Facilitated sessions to review the report with clients and propose tactics to improve underperforming metrics.• Supported the Conversion Rate Optimization and UX Teams with user-behavior metrics to develop new UX tests and guide or validate heuristic UX analysis. -
Ecommerce Business AnalystViridian Weapon Technologies Jul 2020 - Sep 2021Maple Plain, Mn, UsHead up internet business operations and manage digital teams.Select and control paid/ affiliate advertising campaigns with consideration to P&L and KPI’s. Responsible for increasing newsletter sign ups by 235%, increasing conversion rate by 26%, increasing average monthly traffic by 21%, decreasing cart abandonment by 20% and decreasing bounce rate by 11%.Create, analyze and present monthly performance and customer service reports with key initiatives for growth to the CEO. Deploy front-end web changes, implement Magento plugins and conduct A/B tests for continuous storefront improvement. Manage email marketing efforts and coordinate new product release plans. -
Marketing AnalystIaffiliate Management Aug 2019 - Jun 2020Minneapolis, Minnesota, UsCompose weekly brand performance reports based on client identified key performance metrics and translate data for weekly client-facing meetings. Manage affiliate ad campaigns and advise on opportunities for paid media placements, with consideration given to budget and ROAS. Optimize conversion rate and ROI within the publisher mix and negotiate paid content placements.Perform comprehensive program audits and identify areas for improvement. -
Financial Analyst3M Oct 2018 - Aug 2019St Paul, Mn, UsIndividually manage pricing contracts for Automotive, Aerospace, Aftermarket, and Government divisions. Regularly execute price updates, contract creation, financial projections, and data manipulation. Present proposals and communicate with customer service, sales and marketing depts. Sole handler of the credit return process, acting as a liaison between sales representatives and upper management. -
Marketing ConsultantDaily Dental Care, Llc Jun 2018 - Sep 2018Minneapolis, Mn, UsAnalyze and arrange data sets to provide market insight. Write technical blog posts and manage social media ad campaigns. Perform target market outreach and utilize search engine optimization across all platforms. Provide brand and marketing strategy for the new product development process. -
Sustainability InternAramark Refreshment Services Sep 2017 - May 2018Philadelphia, Pennsylvania, UsPrioritize sustainable procurement decisions through life cycle data analysis within a $50,000 budget constraint. Support development and communication of strategic budgeting for the fiscal year. Provide analysis and educate students on environmental impact of food services through marketing initiatives. -
Policy InternEureka Recycling Sep 2017 - Dec 2017Minneapolis, Mn, UsResearch, analyze and communicate critical scientific findings on waste-to-energy and textile recycling efforts for upper management. Critically review life cycle analysis reports and conduct cost analysis of wholesale and compostable to-go packaging. -
Sales Representative InternSpark-Y Jul 2017 - Sep 2017Minneapolis, Mn, UsInternship leading and managing a client development four-person marketing team. Manage the Spark-Y marketing budget and provide formal documentation of financial activities. Contact 10 local restaurants to build relationships and sell aquaponically-grown produce. Provide marking for, and facilitation of, tours of our fully functional aquaponics system. -
Campus DirectorBellhops Jun 2016 - Sep 2016Chattanooga, Tennessee, UsLead and manage new qualified employees while overseeing campus marketing for new customers. Complete assigned tasks in a fast-paced environment. Develop long-term customer relationships.
William Larson Skills
William Larson Education Details
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University Of MinnesotaSustainable Systems Management -
University Of Minnesota - Carlson School Of ManagementBusiness Management
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University Of MinnesotaEnvironmental Science
Frequently Asked Questions about William Larson
What company does William Larson work for?
William Larson works for Lulus
What is William Larson's role at the current company?
William Larson's current role is E-commerce and analytics professional.
What is William Larson's email address?
William Larson's email address is wl****@****ser.com
What schools did William Larson attend?
William Larson attended University Of Minnesota, University Of Minnesota - Carlson School Of Management, University Of Minnesota.
What skills is William Larson known for?
William Larson has skills like Business Analytics, Data Analysis, Marketing Analytics, Online Marketing Analysis, Financial Analysis, Google Analytics, Google Tag Manager, Search Engine Optimization, Online Marketing, Web Analytics, Analytics, Advertising Campaigns.
Who are William Larson's colleagues?
William Larson's colleagues are Zachary Beck, Sami Foster, Marie Gibson, Jessica Kates, Kori Tamondong, Ahmad Eggleston, Rachael Melin.
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