-Programmatic Ads Growth-Media Strategic Partnership-Production Brand Management & Promotion

- Overseas Market & Mobile Product Analysis- Production Operation- New User Acquisition

-Global Business Growth-Strategic Partnership-New trend & direction exploration and research

Yeahmobi was founded in 2009. We are data-driven, mobile marketing agency. we have offices in China, US, Japan, Germany , India, Korea and SEA. Yeahmobi's mission is to help mobile apps, games and E-commerce to acquire high-quality & active users with Yeahmobi premium traffic resource, professional operation team and advanced mobile ad technology.

Researching field：1.Deeply analyzing the development status of the mobile Internet market in main regions and countries, mainly related to the mobile advertising, mobile audience preference, mobile device, and so on.2.Focusing on researching the industry chain of mobile ad delivery. Including every roles who joins in mobile ad deliverying , for example. Affiliate Networks, Ad Networks, Programmatic buying platform(DSP、SSP、AdExchange), and analyzing all kinds of advertising products.3.Focusing on researching the mobile productions. including App, Game, E-commerce. 4.Researching the native ad and mobile product monetization.

In 2013, I realized maybe online food delivery was a trend in short future and would solve pain point of ordering food. As you had known, office workers were busy with work and didn't have enough time to cook. Based on lots of research and specific BP, I started to build a platform to provide clients to order lunch, snack and drinks. In May 2014, I got Seed round investment of 500K RMB for next wave of expansion.

I'm working in Technical Department and Advertising Department, and in charge of Internet Brand Ad Product Researching and Strategy of Brand Ad delivery Reseraching.1.Ad research：including the Ad market scale and internet development research , Company Ad Products research（Ad format , Ad price ) , Advertiser research.2.Data Analyst：including competetor analyst（Tencent, Sina, Phoenix)、business data analysis、traffic data analyst.3.Data management and BD managent：In charge of the CRM system and traffic statistical system.and supervise the busniess developers to find the new clients.

1、新品牌推广策略落地，康师傅品牌P&L的管理；2、新产品量产相关产销协调，协助总部提出新产品开发方向；3、利用相关营销理论及分析方法，对相关竞品旗下品牌策略进行研究，针对市场变化与趋势制定品牌发展策略；