Stoker is a marketplace for adventure and recreation gear rental and hosted experiences.Stoker was born from identifying that the only thing getting in the way of a great adventure, was being able to access quality gear, where it was going to be used.Adventure and recreation gear is everywhere, but it’s almost always underutilised, and people only have the desire, or capacity to own a few select items, leaving so many new adventures out of reach. Stoker solves this… Show more Stoker is a marketplace for adventure and recreation gear rental and hosted experiences.Stoker was born from identifying that the only thing getting in the way of a great adventure, was being able to access quality gear, where it was going to be used.Adventure and recreation gear is everywhere, but it’s almost always underutilised, and people only have the desire, or capacity to own a few select items, leaving so many new adventures out of reach. Stoker solves this problem, by allowing everyday people and businesses to list their gear or host an experience, unlocking a range of new activities, helping the world get a little more stoked, one adventure at a time. Show less

Lead the global lifecycle function for Prezzee, responsible for developing the Braze, Segment and HubSpot capability as well as the always on lifecycle comms to drive customer and commercial outcomes. Setup and onboarded Braze and Segment and have optimised the architecture and customer data, as well as integrated and developed the owned channels into Prezzee’s stack with data, product and engineering teams.

- Led a team responsible for Customer Engagement and Customer Experience (CX) of Open Colleges leads and students across a range of owned, earned and paid marketing channels.- Responsible for the lead nurturing and student engagement marketing automation programs across all owned and paid channels, working closely with Acquisition, Sales and Technology teams to deliver the best possible customer experience.- Responsible for Voice of Customer and CX transformation initiatives, helping… Show more - Led a team responsible for Customer Engagement and Customer Experience (CX) of Open Colleges leads and students across a range of owned, earned and paid marketing channels.- Responsible for the lead nurturing and student engagement marketing automation programs across all owned and paid channels, working closely with Acquisition, Sales and Technology teams to deliver the best possible customer experience.- Responsible for Voice of Customer and CX transformation initiatives, helping Open Colleges to be more customer centric. Establishing a VOC working group to capture, consolidate and distribute customer dissatisfaction drivers, to overcome customer friction points and improve student outcomes and progression.- Led a range of strategic, commercial and analytical projects to transform and improve the business operations of Open Colleges- I was responsible for bringing on Tealium Customer Data Platform to drive website personalisation, single customer view and enhancements to the marketing automation programs and initiatives across Open Colleges Show less

(Maternity leave fixed-term contract)- Led a team responsible for the CRM lifecycle engagement for all Tyro customers, across a range of owned, earned and paid channels. - Responsible for product Cross-Sell across all marketing channels, working closely with Account Management and Customer Service teams to drive an omni-channel Cross-Sell program.- Responsible for reducing customer churn via a multi-disciplinary working group to identify, track and address drivers of churn and… Show more (Maternity leave fixed-term contract)- Led a team responsible for the CRM lifecycle engagement for all Tyro customers, across a range of owned, earned and paid channels. - Responsible for product Cross-Sell across all marketing channels, working closely with Account Management and Customer Service teams to drive an omni-channel Cross-Sell program.- Responsible for reducing customer churn via a multi-disciplinary working group to identify, track and address drivers of churn and improve the customer experience (CX). - Strategic management of the Member Get Member referral program, to engage existing customer advocates to refer new customers to Tyro. Responsibilities span: Program design, commercials, UX and program development in partnership with internal functions: Sales, Engineering, Salesforce/Pardot and Finance. Show less

Responsibilities:- Led a team responsible for the end-to-end engagement of all new American Express card members via the ‘Early Engagement’ cross-channel CRM program. The program spans a card member's first 13 months of membership, with key touchpoints across owned and paid channels.- Led an initiative to tackle a key American Express card member perception issue around merchant network coverage. Responsible for creating the end-to-end communication strategy as well as leading the… Show more Responsibilities:- Led a team responsible for the end-to-end engagement of all new American Express card members via the ‘Early Engagement’ cross-channel CRM program. The program spans a card member's first 13 months of membership, with key touchpoints across owned and paid channels.- Led an initiative to tackle a key American Express card member perception issue around merchant network coverage. Responsible for creating the end-to-end communication strategy as well as leading the collaboration and implementation efforts across multiple business units. Achieved improvements to NPS/C-Sat and generated material improvements to card spend across merchant spend categories of focus. Show less

Responsibilities:- Strategic planning, forecasting and overall management of a team delivering consumer credit card Cross-Sell and Up-Sell initiatives across the consumer customer base.- Led a team responsible for the end-to-end engagement of all new American Express customers via the ‘Early Engagement’ cross-channel CRM program. The program spans a customer's first 13 months of membership, with key touchpoints across owned and paid channels.

Responsibilities:- Strategic planning, forecasting and overall management of a team delivering consumer credit card Cross-Sell, Up-Sell and Premiumisation initiatives across the consumer card member base ‘Internal Acquisition’.- Responsible for the management of the Professional Partnership co-brand acquisition.

Responsibilities: Led a project to overhaul the Early Engagement experience for Consumer card members in their first 13 months of membership, responsible for triggered email, engagement via digital media, senior stakeholder alignment and delivering the project on time, on budget and driving innovation.

The Acquisition, Digital Media & Distribution team is responsible for generating awareness, consideration and conversion of American Express consumer credit and charge cards.Responsibilities: Strategic management, execution and optimisation of the consumer advertising program in Australia, highly experienced across a variety of channels and technology, including:Display Media (DSPs, DMPs, Rich Media and Digital Video) Facebook, Twitter, LinkedIn, Out of Home, Landing page… Show more The Acquisition, Digital Media & Distribution team is responsible for generating awareness, consideration and conversion of American Express consumer credit and charge cards.Responsibilities: Strategic management, execution and optimisation of the consumer advertising program in Australia, highly experienced across a variety of channels and technology, including:Display Media (DSPs, DMPs, Rich Media and Digital Video) Facebook, Twitter, LinkedIn, Out of Home, Landing page development, Email campaigns and Direct Mail. Show less

The Premium Consumer Products team is responsible for the product management and communications of American Express’ highest tier products; The Platinum Card and The Centurion Card.Responsibilities included: Customer engagement, retention and product management, driving key portfolio outcomes (increased billed business, retention, Net Promoter Score / C-Sat).

Aimia is a global leader in loyalty management. Aimia’s unique capabilities include expertise in building proprietary loyalty strategies, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in customer experience.Responsibilities included: Generating customer loyalty through e-commerce loyalty websites, developed strategies for points earn and burn campaigns, conducted competitor reviews, led projects to help clients drive… Show more Aimia is a global leader in loyalty management. Aimia’s unique capabilities include expertise in building proprietary loyalty strategies, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in customer experience.Responsibilities included: Generating customer loyalty through e-commerce loyalty websites, developed strategies for points earn and burn campaigns, conducted competitor reviews, led projects to help clients drive innovation and maintain a competitive advantage in their loyalty domain.Clients: Qantas Frequent Flyer, Tabcorp. Show less