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William Loper is listed as President at Creative Partnership Film Marketing Consultation, based in Los Angeles County, California, United States. AeroLeads shows a matched LinkedIn profile for William Loper.
William Loper previously worked as Executive Vice President Advertising at Sony Pictures Entertainment and President Integrated Marketing at Aspect Ratio. William Loper holds Mast Of Arts English, English-Journalism from Columbia University In The City Of New York.
Welcome to my profile. I am an inspirational team leader with a proven ability to develop forward-thinking creative campaigns that enhance client brand position, deepen audience engagement, meet deadlines, and drive connection. I am passionate about what I do because I am able to elevate organizational brands and special media projects through my creative spin, and then, harness team member synergies to produce better quality results than any one of us could, alone. In addition to the positions listed on this profile, I also held roles as: 1) President Integrated Marketing, The Aspect Ratio Group; 2) Senior Vice President Marketing, Universal Pictures, and as 3) Senior Vice-President Marketing, Columbia and Tri-Star Pictures. I am recognized for bold innovation, including producing patented technology, and possess an infectious passion for creating jaw-dropping results. My track record speaks for itself. I can develop traditional, multiplatform media, and unique entertainment marketing content that can connect across a variety of audience demographics. I thrive on busy, fast paced environments, where critical thinking skills are required, and quick and accurate decisions are crucial. I can adapt quickly, with ease and enthusiasm, to the ever-changing demands of broadcast entertainment marketing.An effective communicator, I am able to articulate clear goals, plans, and engage creative teams in the process. I also am known for my adherence to budget and ability to reduce costs without impacting quality. I know I am only as good as the teams I lead, so I take time to coach and mentor team members for career growth and optimal performance. As a result, I am able to create an environment of cohesion and team spirit, with high levels of employee engagement and retention. My key areas of expertise include, but are not limited to. Strategic Marketing Planning & Execution, Theatrical Motion Picture Campaigns, Multichannel Creative Advertising, Digital/Website Content Development, Co-branded Marketing Partners, Staff Development & Leadership, Strategic Alliances, Organizational Integration, and Focus Group Research. If you would like to discuss my skills and background, you will find my contact information in this profile. Thank you for reading it.
Listed skills include Management Of Creative Teams, Strong Commuincator And Excellent Leadership Skills, Excellent Negotiation And Problem Solving Skills, 20 Years Of Post Production Supervision Including A/V And Print Finishing, and 15 others.
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Los Angeles, Ca
Feature Film Marketing ConsultationFull service film marketing consultation including campaign strategy, distribution, creative development, media, digital campaigns, and market research. Corporate identity campaigns and Brand positioning. Over 20 years experience in motion picture studios.CLIENTS: Sony Pictures, Participant Media, HBO
Culver City, Ca
Led creative production of all theatrical advertising materials, in collaboration with Media, Publicity, International and Home Video. Played integral role in achieving Sony's biggest box office year..• Developed and launched eight campaigns, per year, with a production budget of $28M.• Introduced new media strategy, leading to 25% more impact, per advertising dollar.• Created/patented the digital "Living Poster, " reducing printing costs by 32%.• Designed fresh, award-winning website content, leading to 28% increase in site visitors.• Forged strong working relationships with co-branded marketing partners, including Burger King, MacDonald's, Ford, Chrysler and Kraft• Created new method of ad testing/feature testing, boosting audience film scores by 15% in test screenings, and benefitting both divisionsFilms include: Elysium, District 9, Ides of March, Total Recall, Salt, Step Brothers, The Other Guys, Spiderman 2, The Da Vinci Code, The Pirates, Hitch, Rent, The Forgotten, Pelham 123, Fun With Dick and Jane, Monster House, RV
Holllywood, Ca
Reported directly to C.E.O. of company. Responsible for supervising 6 divisional companies: Aspect Ratio,Vox Print, Skipfilm, Picture Mill, Aspect Television, Level 7 commercial production.~ Worked with 6 divisions (Print, Motion Graphics,Commercial Production, Film, Television) to create an integrated approach to marketing services. ~ Created Ford/”24” entertainment branding campaign reaching 8M consumers weekly ~ Burger King/Spiderman 2 campaign set an industry record for $24M in supplemental media support. Films include: Spiderman 2, Bourne Identity, Lemony Snicket, The Polar Express, Shark Tale, Troy, Cat In The Hat, S.W.A.T., Tomb Raider 2, Terminator 3, Charlie's Angels, Goldmember, Men in Black 2Consumer Products Clients: Ford, Regal Cinemedia, Coca-Cola, Jeep-Chrysler,Toyota, Burger King, Nextel,BMW Films, Quicksilver, Max Factor, Sunglass Hut, Univision, Mazda, Panasonic, Warner Bros, Paramount, Sony, Universal, 20th Century Fox, Columbia Television, Disney Television
Universal City, Ca
Responsible for development and supervision of all Motion Picture Campaigns. Involved in executing marketing plan for Media, Publicity, Promotion. Coordinated with all divisions of the Corporation, including Recreation,Music,Television, Home Video and Merchandising to maximize asset management.~Created new Universal film logo and corporate identity. ~Managed staff of 48 with annual creative production budget of $43 million, working on 18 films per year. ~Formed a full in-house A/V and Print Creative Departments creating and finishing up to 35% of all ad campaigns, realizing a 40% savings ($22M) each year.~Supervised Re-Engineering: Consolidated company-wide printing, saving 28% per year.~Established in-house music library, and hired emerging talent from MCA group, saving $8.5M per year in licensing. ~Coordinated creative for promotional partners (Mercedes, Burger King,Pepsi, Kodak) adding $8M to $12M in media per film. ~Initiated electronic distribution of print ads, saving 35% per year. Films include: 8 Mile, A Beautiful Mind, Jurassic Park III, The Mummy Returns,The Grinch, Meet The Parents, Nutty Professor II, American Pie, The Mummy, The Lost World: Jurassic Park, lliar, Liar, The Nutty Professor, Casino, Apollo 13
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William Loper works for Creative Partnership Film Marketing Consultation.
William Loper is listed as President at Creative Partnership Film Marketing Consultation.
William Loper is based in Los Angeles County, California, United States while working with Creative Partnership Film Marketing Consultation.
William Loper has worked for Creative Partnership Film Marketing Consultation, Sony Pictures Entertainment, Aspect Ratio, and Universal Pictures.
You can use AeroLeads to view verified contact signals for William Loper at Creative Partnership Film Marketing Consultation, including work email, phone, and LinkedIn data when available.
William Loper holds Mast Of Arts English, English-Journalism from Columbia University In The City Of New York.
William Loper is listed with skills including Management Of Creative Teams, Strong Commuincator And Excellent Leadership Skills, Excellent Negotiation And Problem Solving Skills, 20 Years Of Post Production Supervision Including A/V And Print Finishing, Marketing, Logo Design, Television, and Film.
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