Dedicated and results-oriented marketing professional with a proven track record of driving growth in the UK and across Europe. Demonstrated expertise in the fintech industry at the global B2B payments company, Bottomline then moving to TrueLayer, one of the UK’s top unicorns and Europe’s leading Open Banking Payments network. Highly skilled in developing and executing successful omni-channel marketing campaigns, optimising customer acquisition and retention, and fostering strategic partnerships. Recognised for delivering exceptional results and achieving rapid career progression. TrueLayer is Europe’s leading open banking payments network. We power smarter, safer and faster online payments by combining real-time bank payments with financial and identity data. Businesses big and small use our products to onboard new users, accept money and make payouts in seconds, and at scale.
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Senior Demand Generation Manager, EmeaMarqetaLondon, Gb
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Senior Demand Marketing ManagerTruelayer Jan 2024 - PresentLondon, England, Gb- Vertical marketing strategy across the UK and EU (Strategy)- Tier 1 commercial event project management and demand execution (Events) - Implementing and executing new campaign channels for customer marketing (Customer marketing)- Creation and execution of the first B2C marketing campaign at TrueLayer (B2C marketing) -
Demand Marketing ManagerTruelayer Nov 2022 - Jan 2024London, England, Gb- 1-1 ABM campaign targeting largest strategic account (Account Based Marketing)- Designing, implementing and delivering new demand channel's (Marketing Campaign Management)- Managing European demand generation activity in multiple languages across channels (Integrated Marketing)- Managed from ideation to execution the running of our first in-person thought leadership event in country (Planning and events)- Managing local PR firms and aligning PR efforts with sales targets and KPI's (PR)
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Geo-Expansion, Marketing ExecutiveTruelayer Feb 2022 - Nov 2022London, England, Gb- Implementing in-language nurture campaigns across multiple geographies (Localisation and international marketing)- Managing Events across Europe and supporting sales teams on the ground (Events) - Managing local country partnerships with industry bodies and groups (Partnerships)- Producing content in local languages to support sales and building the brand in local geographies (Content)
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Marketing Programmes ExecutiveBottomline Technologies Jul 2021 - Feb 2022Portsmouth, Nh, Us- Managed and led all EMEA and APAC marketing automation (MA) programmes (Marketing automation and management)- Up skilling and training new hires on MA and budgeting processes (Training) - Managing EMEA webinar and digital events (Events and project management) -
Marketing AssociateBottomline Technologies Oct 2020 - Jul 2021Portsmouth, Nh, Us- Redesigning the global marketing team's budgeting and financial process (Budget management) - Implementing new webinar platform during covid lockdown for EMEA and APAC (Technology and project management) - Executing global customer upsell webinar series in UK, EMEA and APAC (Customer relations and sales)
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Graduate Marketing AssociateBottomline Technologies Sep 2019 - Oct 2020Portsmouth, Nh, Us- Content creation and distribution (Content)- PR firm management (PR)- CRM maintenance and reporting (Salesforce and CRM) - Establishing relationships with global teams to support team based in ANZ and Singapore (Stakeholder management)
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Rowing InstructorThe Oratory School Jul 2015 - Aug 2019- Training children from the age of 10-14 in the classroom, gym and on the water (Training) - Leading a team of coaches and designing training programmes for varying skill level groups (management)
William Lord Skills
William Lord Education Details
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University Of The West Of EnglandManagement With Marketing -
The Oratory School
Frequently Asked Questions about William Lord
What company does William Lord work for?
William Lord works for Marqeta
What is William Lord's role at the current company?
William Lord's current role is Senior Demand Generation Manager, EMEA.
What schools did William Lord attend?
William Lord attended University Of The West Of England, The Oratory School.
What skills is William Lord known for?
William Lord has skills like Conflict Resolution, Team Leadership, Team Management, Teamwork, Self Confidence, Great Personality, Personal Responsibility, Presentations, Presentation Skills, Face To Face Communication, Management, Marketing.
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