• Strategize store-specific, regional and national marketing campaigns with trade area demographics to drive sales and customer count• Drive licensee-owned store participation of corporate marketing programs through relevant data, business development and relationship building• Build and manage marketing plans, collaborating with field teams, vendor partners, creative, digital, pricing and circular management teams to ensure on point direction for all marketing tactics.• Analyze campaign results, gauging marketing while also gathering statistical data of granular tactics • Insight on Hispanic marketing philosophy, translation and/or creation of ethnic messaging and materials

• Creation of all marketing content • Responsible for overall management and growth of over 6,000 accounts; managing future-state business requirements, current-state baselines, and analyzation of target performance metrics• Supervised team of seven employees; provided leadership, organizational vision, training/empowerment to deliver total customer satisfaction• Strategic development of both short and long-term business plans while continual tracking of results with readjustment if necessary• Developed sales tool kit, sales presentations and proposals; regularly increased business over 100% per quarter• Re-branded and revamped the company website, improved navigation and usability • Oversaw financial reporting as well as managed day-to-day operations, fleet management and routing, increased routing productivity by 55 percent

• Increased territory business by 97% in first year• Managed lead generation, service requests and customer inquiries • Managed sales CRM, website and databases to generate monthly sales reports• Developed and implemented marketing plan with marketing collateral/deliverables in both English and Spanish• Created Excel spreadsheets and PowerPoint presentations for sales team